Business Archives - Page 22 of 23 - Groomer to Groomer

Business

Bad Advice

There is no doubt in anyone’s mind that social media has carved out a place in our modern day lives. It keeps us in touch with our friends, family, our businesses, and the industry. Facebook, Twitter, and other social media sites (including message boards) have become extremely useful tools in the grooming industry with pages devoted to grooming critiques,

The Not So Fine Art of Firing

Well, it happened. I had to fire an employee. I’ve had to do it only a few times over the last 20 years, thankfully. This firing was a little different than the prior situations, but firing someone is never pleasant.

Scaling the Customer Loyalty Ladder… Rung by Rung

The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”

7 Seconds to Success

It happened again. Every time it happens, I think, “I will never see one as bad as this again.” Then I do. The time goes by, and it happens again. Over the many years I have visited other grooming salons, daycare centers, and retail pet shops, I am often taken aback at that first impression…

The Benefits of Promoting Dental Care in the Grooming Salon

February is designated “Pet Dental Health Care Month.” Over the last decade, the quality of dental care for maximizing oral health in pets has evolved and rivals professional dental care for people with equipment, technique, and advanced oral procedures.

The Courage to Charge More

The following story is true. The names have not been changed to protect the innocent, because it was me and this guy that came to give me a quote on doing some work at my house, and I don’t remember his name anyway. We’ll just call him “the guy.”

Better Business Resolutions

The new year is coming, and if you’re like most small business owners, you’ve made a number of promises to yourself. Maybe you’ve resolved that this next year will be the year you get serious about your marketing plan or repainting your space or finally raising your rates.

So You Want to Add Retail

After much blood, sweat, and tears, you’ve built quite the grooming business. While not a corporation or conglomerate, you are what the American dream imparts. Never one to rest on your laurels, you’re looking to expand your business. While reviewing all the routes toward expansion,

Grooming Elderly Pets

As groomers, we all have a favorite breed: the one we look forward to when we see them on the schedule. For me, it is not a specific breed but an age group. I just love the seniors. There is something about the white on the face and the gentleness of their eyes that just melts my heart.

Marketing with Heart on Facebook

Last week, I attended a marketing and small business development seminar hosted by the local Chamber of Commerce. I am so used to participating in or teaching marketing and business strategy for pet-related businesses specifically, so I was curious to hear another perspective.

The Daily Goals of a Pet Groomer

To be successful in this business doesn’t just depend on your knowledge of grooming or the equipment you use. It can also depend on some very basic goals that you accomplish every day. They are simple goals, such as making money, customer perspective, and safety. These three little goals pass through our minds, but we never really think about how much they impact us every day we work.

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