I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”
What is Effective Marketing? Read More
With a Winning Attitude
Sally S. began grooming at a young age. She honed her craft, saved her money, and found a mentor in the grooming business. After a time, Sally opened her own grooming salon, Sally’s Soggy Dog. Business ran great for a while with just a few novice mistakes; a missed tax filing here, a disgruntled customer there, but Sally learned and Sally’s Soggy Dog prospered.
Handling Bad Reviews Read More
In 1909, Pascual Artero, a sheep shearer and knife sharpener in Barcelona, Spain, founded the Artero Company. From the beginning, Pascual’s company specialized in and sold animal clipping equipment.
Artero Jornadas Usa 2018 Premiers in Atlanta, Georgia Read More
On Sunday December 11th 2011, I asked Jerry to tell me the story just one more time. I have heard it for 25 years and wanted to have it forever. Jerry sent me the words below in the form of a 3rd person bio and I want to share it with you, as this trim laid the foundation for Creative Styling as we know it today.
The Timeless Spiral Trim Read More
There is nothing worse in a full day of grooming than being bitten by a client’s dog. Having to deal with dogs that do not enjoy grooming is par for the course but being bitten is oftentimes rare, painful, and can set you back for hours, if not days.
As groomers, I feel like we are excellent animal wranglers. Collectively, we’ve managed to get more things done to dogs in the name of hygiene than anyone else.
Recognizing Fear & Aggression In Dogs During Grooming Read More
Grooming Tips for the Pet Stylists
I love grooming puppies, but they can present a real challenge for a pet stylist. Since grooming is a new experience for a puppy, it can be hair-raising. Puppies want to play and investigate. Everything is fun and games.
The Bichon Frise, easily recognizable by his plumed tail and powder puff appearance, is at the
Bichon Frise Profile Trim Read More
When you speak to a prospective client for the very first time, you are already beginning to build a relationship with them. Clients might find you through an ad in the local paper, a few words typed into a search engine, or the recommendation of a friend. Whatever it is that brings clients to your door, the relationship you build with them can be a major reason why they keep coming back.
Kayla Oliveira’s Story Read More
“Hi Mrs. Evans. I had the opportunity to attend your Speed Grooming with Style class at Groom Expo West. You mentioned proper dog clipping technique but did not elaborate. I am a new teacher at a local grooming school. I find it difficult to explain proper clipping techniques to the students. Do you have any words of wisdom?” – Rhonda L.
Hi Rhonda. Proper clipper technique is taken for granted.
Proper Clipper Technique Read More
In the Veterinary Hospital
The pet industry as a whole is one of the most steadily increasing markets in the country. While owners are showing increased value in the relationship they have with their pets, and the willingness they have to spend larger quantities of money on them, they are also doing more research to ensure their pets are receiving the best products and services available.
Understanding Titles & Roles Read More
The catch phrase of the seventies, “Let your fingers do the walking,” has been replaced by social media sites like Yelp, which claims to be “the best way to find local businesses.” The Twenty-first Century has ushered in a different kind of advertising for the pet industry. Because I wanted to use the same marketing techniques that my clients use when they are looking for pet services, my focus has shifted from the Yellow Pages to Yelp.
Yellow Pages to Yelp Read More
I skip lunch” is a comment I’ve heard repeated over and over in the grooming industry. I’m sad to report that pet stylists do skip lunch. Many make unhealthy choices, don’t eat lunch, eat on the fly, or pick up take-out or fast food.
One thing is a given, and this is groomers need to take better care of themselves. Susan Sarris states, “Our eating habits are terrible.” I agree.
Why Do Groomers Skip Lunch?
The Importance of Eating Lunch Read More