Articles - Page 91 of 96 - Groomer to Groomer

Where’s My Customer?

Every time a new shop or mobile opens up, everyone gets nervous. Are they cheaper than me? What kind of services do they offer? Should I lower my prices to match theirs? Will they take all of my customers? Those are some of the questions that many business owners ask themselves.

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How short is short?

We’ve all had this request: “Make him as short as possible.” I know that for many dog owners, it’s that they don’t want to pay for grooming, and they don’t want to brush the dog. I always ask why they want the dog shaved — and I’ve learned that there are other explanations.

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Fast Cheap Good

It might be an unrealistic expectation, but what do you do when your clients expect your work to be fast, cheap, and good?
My brother has a sign in his office. It reads: “You can have it fast, cheap or good—select any two.” Despite the obvious wisdom of this cliché, some pet owners demand all three:

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The Groom Reaper

Little Sammy Jo was one of my favorites, and I had been grooming her since she was a puppy. When she came in ‘that day’ I felt marble-like lumps in her throat area that were never there before.

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Professional Groomers’ History Project

A few issues ago, I devoted this column to the subject of the history of the professional grooming industry. Shirlee Kalstone and I have collectively wondered why no one has ever attempted to document how far the art of grooming has advanced in the past few decades from their modest beginnings. Shirlee recalls years ago in the mid-1970’s, while at the All-American Grooming Show in Chicago, that she was shocked to read a blurb in one of the Chicago papers that in the scheme of things “dog groomers were placed slightly above garbage collectors” who were on the bottom of their list.

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Crazy Daisy

Into everyone’s life a little crazy must fall. In my case, the crazy would be a Yorkie named Daisy. Or as we know her, “Crazy Daisy.” You know the type. This dog is a true adrenalin junkie.

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Ergonomics

I decided many years ago that I wanted to be that old lady that zip lines, jumps out of an airplane, and dances to the wee hours of the morning. But, in order to be in a position to do so, I have found it will be far easier to maintain my good health now than trying to repair decades of damage later on.

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Low Cost and No Cost Advertising Ideas

Whether you are just opening your business, or you are trying to increase your client base — you have to find ways to get people through your doors, and advertising is an effective way to contact prospective customers. Advertising doesn’t have to be expensive. Many entrepreneurs view their advertising dollars as a wise investment that pays off in a big way.

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