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Handling Bad Reviews

With a Winning Attitude
Sally S. began grooming at a young age. She honed her craft, saved her money, and found a mentor in the grooming business. After a time, Sally opened her own grooming salon, Sally’s Soggy Dog. Business ran great for a while with just a few novice mistakes; a missed tax filing here, a disgruntled customer there, but Sally learned and Sally’s Soggy Dog prospered.

Client Surveys

I was sitting at a client’s kitchen table after I finished grooming Misty. I was talking to Mrs. about something funny Misty did when Mr. handed me the customer survey I had given him when I first arrived. He told me that the reason they followed me from the shop I worked at was because I had the best customer service they had ever received from a groomer.

Thinking About Grooming Fees

Take a moment to be brutally honest with yourself. Are you being compensated fairly for your work? Pet grooming is a task that requires a great many skills. Groomers must be endlessly patient, able to work with sharp tools and moving animals, have a strong artistic leaning in order to make pets look their best, have talent with time management to make all the magic happen on schedule, and have the business sense to bring home a decent income at the end of the week.

Birkenstock Betty

On particular mornings, the sun beams, a choir of birds serenade, and my soul is full of boundless optimism and goodwill toward my fellow earthly inhabitants. Then there are those mornings. Those mornings, which more often than not, fall on Saturdays. Mornings where I emerge already depleted over a work week and just pray to get through this last day as smoothly as possible.

How to Retain More Clients with an Email Marketing Campaign

It takes more than great service to retain clients in today’s competitive pet grooming industry. More than ever, it’s important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitor’s.

How to Build a Loving Bond

Check-in, wash, dry, clip, check-out. Seems like every work day can be a fast-paced and hectic experience for you and your grooming pets. Many times it can even be difficult to remember the exact interaction with each pet because you are in such a hurry. Trends have changed though, many of our grooming clients are expecting their pet to receive a full-on spa experience, the same as what they would get when visiting a human spa.

Finishing Touches

More Important Than You Think
Almost everyone has a favorite restaurant. A place you love to visit and tell your friends about. Of course, that restaurant has to serve great food, but a lot of restaurants out there sell wonderful food. To become your favorite, and to win your loyalty as a patron – they have to do more.

What You Said. What They Heard.

It is a sad fact that many hurt feelings are caused by very simple miscommunications. One person says something, believing that they are being crystal clear with their words. The person they are talking to misunderstands what was said and feels unhappy. In our line of work, misunderstandings can carry additional emotional weight because people love their pets very much, and can become very sensitive if they believe their pet care professional harbors negative feelings about their dog or cat.

The Art of Setting Expectations

Sometimes a customer is unhappy with your grooming. In my experience, a huge percentage of the time this is due to the pet owner having an expectation of what the end result of the groom is going to look like, which is different from what the experienced groomer knows the pet will look like. Here is an example: A customer comes in with a 9 month old Shih Tzu puppy for its first groom. The dog has not been brushed or combed since birth and is encased in some very impressive matts and tangles.

Grooming Menus and Receipts

Do your customers know all the services you offer? Do they feel like you charged appropriately during check-out? It is important that your customer understands that what you do is far beyond just giving a dog a bath. It is also important that they feel they got more than what they paid for during check-out.

Fair Pricing

My neighbor has had a housekeeper for many years. She lives alone – no kids, no pets. She keeps her house very tidy, but needs a hand with dusting and doing the floors. She’s a great client. She has never once complained about a price increase, and the cleaning company has them regularly.

Grooming Homework Creates Loyal Customers

Pet groomers are not just stylists; they often act as consultants too. As a pet care professional, your clients will look to you for advice and recommendations when it comes to the grooming and coat care of their pets. They may also ask you questions pertaining to other aspects of pet care.

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