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How to Retain More Clients with an Email Marketing Campaign

It takes more than great service to retain clients in today’s competitive pet grooming industry. More than ever, it’s important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitor’s.

Building Your Grooming Website In One Day

In this day and age of technology, if you don’t have a website you are missing several opportunities for cultivating prospective customers. According to a 2012 survey by Yelp, over 85% of consumers use the internet to look for local businesses. If you do not have a strong presence online, you are potentially missing 85% of business leads.

Low Cost and No Cost Advertising Ideas

Whether you are just opening your business, or you are trying to increase your client base — you have to find ways to get people through your doors, and advertising is an effective way to contact prospective customers. Advertising doesn’t have to be expensive. Many entrepreneurs view their advertising dollars as a wise investment that pays off in a big way.

The Client from Yelp!

“My groomer hates me, she told me so!” This was the introduction I received as a man, his wife and their dog barreled through my salon door one morning. I blinked at them, surprised, so many thoughts racing through my head at once. Why did their groomer hate them? Who was their groomer?

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