branding Archives - Groomer to Groomer

branding

What is Effective Marketing?

I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”

Don’t Be Just a Face in the Crowd

McDonald’s has its golden arches, Burger King is famous for charbroiled burgers, Cracker Barrel is synonymous with country cooking. Well, you get the idea. So what are you “famous” for? What draws people to your salon? If you can’t answer that question, there’s a BIG problem.

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