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What is Effective Marketing?

I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”

Handling Bad Reviews

With a Winning Attitude
Sally S. began grooming at a young age. She honed her craft, saved her money, and found a mentor in the grooming business. After a time, Sally opened her own grooming salon, Sally’s Soggy Dog. Business ran great for a while with just a few novice mistakes; a missed tax filing here, a disgruntled customer there, but Sally learned and Sally’s Soggy Dog prospered.

The Client from Yelp!

“My groomer hates me, she told me so!” This was the introduction I received as a man, his wife and their dog barreled through my salon door one morning. I blinked at them, surprised, so many thoughts racing through my head at once. Why did their groomer hate them? Who was their groomer?

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