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How To Get Dog Trainers To Recommend Your Salon

Dog trainers are always on the look–out for dog groomers they can recommend to clients. Groomers are part of a necessary professional care team for many dog owners and fill a need that a dog trainer cannot.
Working with a dog trainer is usually a temporary part of an owner’s life, while working with a groomer is a relationship that can extend life–long.

Why Dogs Lose Their Homes

This month’s column isn’t exactly about behavior. It’s about the broader effects of behavior and why I became a trainer and behaviorist. It all started about 35 years ago. I was out of college with no real desire to pursue my chosen profession: architecture.

What’s in a Name?

Bumper was an Australian Shepherd mix who belonged to my roommate, Dan, when I was a young shelter manager. Dan liked to let Bumper run loose through the neighborhood each evening at dinner time. After dinner, Dan would want Bumper to come home. That’s when the trouble started.

Naughty Vs. Normal

My first cattle dog was named Megan. When I met her, she was four months old and on “death row” at my shelter. She was about to be killed because of the heinous offense of chasing livestock—a task she was genetically designed for. Go figure.

Barking Bad

Barking is a problem for just about everyone other than New Zealand shepherds. They use “Huntaway” dogs to drive sheep with incessant barking. I don’t blame the sheep. For most people, incessant barking is a problem. People can be driven from their apartments or condos because their dogs bark incessantly. Shelters have trouble featuring adoptable animals because they cannot hear amid barking dogs in a kennel.

Preparing a Puppy for a Lifetime of Grooming

Through Behavioral Training
Welcoming puppies into the grooming salon is a fun time for new pet parents. It’s exciting for you as a groomer, too, but it can also be a challenge and a headache.

Ivan Pavlov… Ring a Bell?

Pavlov is a name well known in the field of psychology but almost nothing about his work is known. At best, you may know that his most famous experiment was to ring a bell and then give a dog a piece of food. He traced the physiological reflexes associated with food – salivation, reduction in heart rate, etc.

The Dark Cloud Hanging Over Your Salon

As if you don’t have enough headaches in keeping a successful salon going, there is a dark cloud hanging over your head. That cloud makes clients’ dogs disappear. That’s because some of your clients’ dogs aren’t growing hair anymore; they aren’t breathing, either.

Finding the Right Trainer for Your Clients

Behavior Clips
Many of your clients need training services and ask you to help them find a qualified trainer. Trainers that come to your salon may solicit that kind of recommendation. They will undoubtedly sell themselves in the best light possible – an understandable and normal thing to do. This is where it gets interesting.

Learning to Serve

One day, a hearing impaired friend asked Mike Sapp if he had ever known of a dog being trained to assist a deaf person. At the time, it didn’t seem like a particularly momentous occasion, but it was destined to change Mike’s life. Today, almost 30 years and thousands of service and hearing dogs later, Mike is the COO and founder of “Paws with a Cause” in Wayland, Michigan.

Adding Training Services to Your Grooming Menu

Adding training services specifically for the grooming experience is an extremely easy and profitable addition to grooming salons. Simple training services offer benefits for the dogs, their owners, and the grooming staff. Dog trainers and veterinarians are consistently looking to refer clients to salons that are able to offer dogs the benefit of a low-stress experience. Becoming such a salon is easier than it sounds.

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