The pet industry significantly outpaced the US market over the past 5 years. Grooming and boarding …
I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”
The catch phrase of the seventies, “Let your fingers do the walking,” has been replaced by social media sites like Yelp, which claims to be “the best way to find local businesses.” The Twenty-first Century has ushered in a different kind of advertising for the pet industry. Because I wanted to use the same marketing techniques that my clients use when they are looking for pet services, my focus has shifted from the Yellow Pages to Yelp.
In this day and age of technology, if you don’t have a website you are missing several opportunities for cultivating prospective customers. According to a 2012 survey by Yelp, over 85% of consumers use the internet to look for local businesses. If you do not have a strong presence online, you are potentially missing 85% of business leads.
There is no doubt in anyone’s mind that social media has carved out a place in our modern day lives. It keeps us in touch with our friends, family, our businesses, and the industry. Facebook, Twitter, and other social media sites (including message boards) have become extremely useful tools in the grooming industry with pages devoted to grooming critiques,