“Dear Michell, I own a busy upscale salon in Canada. I have been grooming for more years than I care to admit. I am a Certified Master Groomer and I don’t really take new customers anymore, but my employees do. We often get ridiculous special requests from clients. I tend to be intolerant of these requests. However, my employees are still building clientele and need to be open to offering special services. Any suggestions on how to deal with special requests?” — Alex H.
The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”
Do you know how large, multimillion–dollar companies grow their businesses? They focus on client retention. And while these companies may have huge budgets, the premise is very simple. Keep in contact with your current clients. Earn loyalty.