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Reaching More Customers with Facebook Ads

As business owners in the age of social media, you have probably been cautioned against paying for “likes” on Facebook, as this often results in your Page garnering likes from bogus accounts that will ultimately dilute your post reach.

Anatomy of an Ad

I am the proud owner of a new grooming van. It was as much as a surprise for me as it was for my friends and clients as I planned on retiring from grooming soon. In anticipation of retirement, I did not replace most of my clients that passed away or moved. It was a pretty sweet schedule, as I did not have a lot of expenses that necessitated a full roster.

What is Effective Marketing?

I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”

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