The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”
McDonald’s has its golden arches, Burger King is famous for charbroiled burgers, Cracker Barrel is synonymous with country cooking. Well, you get the idea. So what are you “famous” for? What draws people to your salon? If you can’t answer that question, there’s a BIG problem.