Melissa J. Viera

Life

From Chemist to Groomer

Aubrey Bird’s Story
Everyday heroes don’t dress up or write the word “hero” after their name, but even in their everyday-person-disguises, heroes are making a difference in the lives of the people – and animals – that they meet. A hero (or heroine) is a person with courage. We think of heroes as people with strong, brave qualities that we want to emulate, but those traits come in many forms.

Life

Grooming is a Dream Come True for Genesis Cuen

Having a career that is fulfilling, and that allows her to be creative is a dream come true for Genesis Cuen. An animal lover since childhood, the now 25-year-old groomer has found a career that she is passionate about after being unhappy with previous pursuits. In 2012, Cuen was working in a bank while studying dance at Scottsdale Community College in Arizona.

Life

Melissa’s Story

I was about thirteen, and I can remember reading an issue of Groomer to Groomer Magazine that was collected at a family friend’s grooming salon. I had already been doing everything I could to learn about grooming, and now I was eating up the articles in this magazine like it was Seventeen.

Training

A Groomer’s Guide to Target Training

Training for veterinary care, grooming, and handling procedures can greatly reduce stress, and make the job easier for all involved. Target training is widely used in zoos, aquariums, and with domesticated animals of all species. Animals can learn to hold their nose to a target while having blood drawn, and during other veterinary procedures.

Life

Nikki Elie Shares Her Story

New England Grooming Show’s Creative Styling People’s Choice winner
Sturbridge, MA — I was fortunate enough to make it to the New England Grooming Show Sunday, October 4th, and along with browsing the booths and purchasing some new products, I found my way to the Creative Styling Awards.

Business

Grooming Homework Creates Loyal Customers

Pet groomers are not just stylists; they often act as consultants too. As a pet care professional, your clients will look to you for advice and recommendations when it comes to the grooming and coat care of their pets. They may also ask you questions pertaining to other aspects of pet care.

Business

Hosting Puppy Grooming Workshops

There are many benefits to gaining new puppy clients in your salon. Puppy owners are excited about the new addition to their family, and prepared to give their new puppy the best to set them up for a lifetime of success. Unfortunately many puppy owners wait until their puppy’s coat is already becoming overgrown until they book their first grooming appointment,

Techniques

Low Stress Drying Procedures

Every groomer understands the challenges of having to work quickly and produce beautiful results when your client is a living, breathing animal. Groomers must be prepared to deal with situations of all kinds in order to keep things running smoothly. An uncooperative dog doesn’t have to result in a headache for you and your employees.

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