On any given day, there are over 3.5 billion searches on Google, each looking to be directed to a website that can help them. It’s safe to say that websites rule. But did you know there are rules that websites need to follow in order to be 1) found in a Google search, and 2) compliant with FTC (Federal Trade Commission) regulations.
The Westminster Dog Show is held every year in mid–February in NYC. I’ve always loved going, especially as it’s just a train ride away. Last year I shadowed Leah Shirokoff and Finn. As I walked through the staging area, I realized I knew half of the groomers from our own trade shows. No wonder these dogs look so good!
Private labeling is much more than providing products and services with your logo and contact information on them. Private labeling has everything to do with branding.
Branding is simply the perception of how clients view your business. How your business is seen is what attracts the type of clients you currently have.
I asked her where she got the magnet from and was told she took it off the side of my mobile grooming van quite some time ago. She didn’t have a dog at the time as she was in school, but always knew she would have a dog one day.
And now her dog was getting his first groom.
They say that an entrepreneur is someone who solves problems for profit. As pet groomers, the main problem we solve is dirty pets. However, we all do that. How can we differentiate ourselves from the other groomers in our area? Solve another problem.
We can do this by educating our clients on important topics that concern the well being of their pets. One such topic is how diet impacts a pet’s health.
Insurance payments can represent a significant amount of our monthly business expenses. While the goal of any business owner is to keep expenses in check, this is one category that you want to be careful with when trying to save money. I have to groom five dogs monthly to cover my insurance payment so I want to make sure my coverage is adequate.
Do you know how large, multimillion–dollar companies grow their businesses? They focus on client retention. And while these companies may have huge budgets, the premise is very simple. Keep in contact with your current clients. Earn loyalty.
What is the Circadian Rhythm and what does it have to do with grooming? The Circadian Rhythm is a body’s internal […]
Get Your Business Name Out There
If I could only do one form of marketing, it would be live events. I love them! The social butterfly in me is indulged. I meet people and chitchat all day long.
I am the proud owner of a new grooming van. It was as much as a surprise for me as it was for my friends and clients as I planned on retiring from grooming soon. In anticipation of retirement, I did not replace most of my clients that passed away or moved. It was a pretty sweet schedule, as I did not have a lot of expenses that necessitated a full roster.
As I write this article, I am sitting in the office of Pawsitively Pretty still wearing my paw-print grooming smock. I’m a little bummed today because I lost a paw print hoop earring. However, as I look around my office I see all sorts of paws on my walls, schedule book, and business cards. I know I’m not alone in my paw obsession. I bet all sorts of paws surround other groomers on a daily basis.
I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”