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Articles related to grooming business

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Keep It Local!

A customer recently came in to pick up her dog from his grooming. My assistant mentioned to her that the dog food she likes us to carry, is in. She told him, “Oh, I’m sorry. I found it online for $3.00 less, and shipping is free!” I am struck, first by the insensitivity of a customer saying this to someone who has given her unbelievable customer service…

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Salon Details Certification

What if there was a certification for groomers that wasn’t based on perfect poodle top knots or beautiful bevels on a cocker leg, but on those oh-so-crucial everyday skills such as knowledge of canine behavior, anatomy, bathing techniques, safety, first aid, and ethical business practices, among other things?

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Where’s My Customer?

Every time a new shop or mobile opens up, everyone gets nervous. Are they cheaper than me? What kind of services do they offer? Should I lower my prices to match theirs? Will they take all of my customers? Those are some of the questions that many business owners ask themselves.

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World Pet Association Acquires Atlanta Pet Fair

Monrovia, CA — On Thursday, March 6, 2014 it was announced that the World Pet Association (WPA) acquired the Atlanta Pet Fair.
The Atlanta Pet Fair is the largest event in the Southeast for the professional pet stylist offering a trade show and the largest grooming competition in the world.

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Bad Advice

There is no doubt in anyone’s mind that social media has carved out a place in our modern day lives. It keeps us in touch with our friends, family, our businesses, and the industry. Facebook, Twitter, and other social media sites (including message boards) have become extremely useful tools in the grooming industry with pages devoted to grooming critiques,

Business

The Not So Fine Art of Firing

Well, it happened. I had to fire an employee. I’ve had to do it only a few times over the last 20 years, thankfully. This firing was a little different than the prior situations, but firing someone is never pleasant.

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Scaling the Customer Loyalty Ladder… Rung by Rung

The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”

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7 Seconds to Success

It happened again. Every time it happens, I think, “I will never see one as bad as this again.” Then I do. The time goes by, and it happens again. Over the many years I have visited other grooming salons, daycare centers, and retail pet shops, I am often taken aback at that first impression…

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The Benefits of Promoting Dental Care in the Grooming Salon

February is designated “Pet Dental Health Care Month.” Over the last decade, the quality of dental care for maximizing oral health in pets has evolved and rivals professional dental care for people with equipment, technique, and advanced oral procedures.

Business

The Courage to Charge More

The following story is true. The names have not been changed to protect the innocent, because it was me and this guy that came to give me a quote on doing some work at my house, and I don’t remember his name anyway. We’ll just call him “the guy.”

Business

Better Business Resolutions

The new year is coming, and if you’re like most small business owners, you’ve made a number of promises to yourself. Maybe you’ve resolved that this next year will be the year you get serious about your marketing plan or repainting your space or finally raising your rates.

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