Dominic Hodgson

Picture this: Sarah, an experienced and passionate groomer, has, on the surface, a thriving pet grooming salon. Her clients rave about her impeccable grooming skills and the genuine care she provides to their furry companions. However, behind the scenes, Sarah faced a common challenge that…

Have you ever flown first class across the Atlantic or sat in the house seats at a Broadway theater? What about watched a concert in the VIP Golden Circle?

If you can put your personality into your marketing, you will quickly build a tribe of people who are just like you. The problem is, most groomers are afraid to use their personality…and this is a big mistake.