Blake Hernandez

With his crazy suits and outgoing personality, Blake Hernandez is the epitome of “Mr. Approachable,” making him a shot of energy and positivity for the industry. Blake is the 2020 Barkleigh Honors Seminar Speaker of the Year and co–creator of Groomsource, the dog grooming education hub. He also represents Foxy Roxy’s Supply Co., Ladybird Line smocks and GroomLoop, but is best known for his online persona and feature in episode four of Netflix “DOGS” documentary series. Blake manages a successful salon in San Diego, CA, grooming many breeds, with Poodles being his true passion. Find Blake on Instagram @blakemhernandez

Senior Soft-Coated Wheaten Terrier All-Over Trim
Techniques

Senior Soft-Coated Wheaten Terrier All-Over Trim

This is your bread-and-butter dog. You’ve known him for as long as he’s gotten haircuts, and with age comes easy clips for comfort and stress-free grooming. The dog used here comes in for a nice all-over haircut with an old-school, squared-off teddy head. This trim…

Identity Crisis: A Poodle Dressed as a Bichon
Techniques

Identity Crisis: A Poodle Dressed as a Bichon

Many groomers will say they don’t get enough purebred dogs in the salon, and Bichons may very well be at the top of their list when making this comment. However, I tell people constantly that I groomed tons of dogs to look like Bichons before…

10 Tabletop Safety Secrets
Techniques

10 Tabletop Safety Secrets

When it comes to grooming pets, we can stress over a hundred things—cleanliness, client satisfaction, the perfect finish—but the top concern of every single groom should be safety. And not just safety for the client’s trust in you, but also for the safety of your…

The Bedlington Terrier Breed Trim
Techniques

The Bedlington Terrier Breed Trim

Bedlington Terriers are a rare breed with a hardcore following. Their trims are super unique and often leave those who are not familiar with them wondering if they are looking at a dog or a sheep. The following will outline a breed standard trim for…

Butterfly Ears: Not Just for Papillons!
Techniques

Butterfly Ears: Not Just for Papillons!

N ow of course we have gorgeous Papillons named after their distinctive butterfly ears, but what about giving other dogs this cute and expressive look? Here I’ll demonstrate this ear style on a yorkie, but it can also be executed on other breeds that possess…

New Client Check-In: A Process for Success
Techniques

New Client Check-In: A Process for Success

Checking in a pet is a crucial part of the grooming process—especially for first-time clients. The following will cover a first-time check-in for both a cat and a dog, including what questions should be asked and how to interpret client answers, as well as the…

The Afghan Hound’s First Groom
Techniques

The Afghan Hound’s First Groom

The Afghan Hound is the super model of dogs. And while you probably won’t see them cross your grooming table all that often, things like foot bevels, carding undercoat and plucking faces are all good practices to perfect your pooch-primping abilities. If you do have…

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