While mobile grooming attracts people who want either convenience or a calm environment for their pet, groomers with all different business models can benefit from understanding who their ideal customer is and how to reach them. For many, reaching puppy owners is important. However, it…
In an industry packed with so much talent and art, making your work stand out to potential customers can sometimes feel impossible. Maybe you already have a few signature styles, but you don’t think that’s enough. If you’re overwhelmed trying to figure out what sets…
The basics of canine body language are often picked up naturally in the grooming salon. The more dogs you handle, the better you get at reading them. Understanding dogs is important, but how often do you pause to check in with your own body language?…
Even for clients who stick to a six-week grooming schedule, professional grooming alone isn’t always enough to keep a dog’s coat healthy and mat-free. Life happens between appointments—dogs go swimming, roll in the grass, wear harnesses that rub, and their coats and nails don’t stop…
Clients care about how their dog smells and feels after a grooming appointment, but they often notice what their dog looks like first. A well-groomed dog is already a walking advertisement for your work. And since photos last long after dogs get dirty all over…
Most pet dogs don’t stand still like a show dog on the grooming table. A little shifting around is normal, but when dogs show fear, aggression or extreme excitement, grooming can quickly become unsafe for both the dog and the groomer. In these cases, it’s…
Dark blue colored uppercase letter F digital custom typographic letteror dog owners, a grooming appointment often feels like a spa day for their pet. But ask a cat owner, and you’ll hear a very different story…
From outdoor baths to spa treatments, dog shampoo has come a long way. And while our standards for how a dog should smell have changed, the goal has remained the same: lift dirt, treat fleas and manage odor. When products work, adjustments are about making…
Try offering a cookie for good behavior on the grooming or exam table, and the dog might look at you like you’re handing out medicine. How does a once-tasty treat become as unappealing as the routine appointment where it’s offered? When the context is wrong,…
Muzzles are an essential safety tool for many groomers, but they often carry an unfair stigma for pet owners. When introduced correctly, a muzzle can make grooming safer, especially with more challenging dogs. Dogs that are not muzzle trained might try to scratch at the…
As one of the few businesses in my area specializing in grooming and training dogs with behavioral challenges, I encounter fascinating and complex cases. I’m often contacted to evaluate dogs that attempt to bite the groomer or dogs with an aversion to touch—both at the…
The lifelong loyalty of dogs is met with even more devotion in their senior years. Senior dogs depend on their owners to care for them and adjust the pace of their life to match their slower friend. In return, they offer a calmness that resonates…