marketing Archives - Groomer to Groomer https://www.groomertogroomer.com/tag/marketing/ The Official Sponsor of Quality Pet Grooming Thu, 15 Oct 2020 14:58:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/www.groomertogroomer.com/wp-content/uploads/2015/06/big_g-556ca59ev1_site_icon.png?fit=32%2C32&ssl=1 marketing Archives - Groomer to Groomer https://www.groomertogroomer.com/tag/marketing/ 32 32 55192419 Creating Your (Free!) Integrated Digital Marketing Engine https://www.groomertogroomer.com/creating-your-free-integrated-digital-marketing-engine/ Mon, 03 Apr 2017 11:02:24 +0000 http://www.groomertogroomer.com/?p=30485 The pet industry significantly outpaced the US market over the past 5 years. Grooming and boarding […]

The post Creating Your (Free!) Integrated Digital Marketing Engine appeared first on Groomer to Groomer.

]]> 30485 Marketing With Magnets https://www.groomertogroomer.com/marketing-with-magnets/ Wed, 22 Feb 2017 19:05:06 +0000 http://www.groomertogroomer.com/?p=30058 I asked her where she got the magnet from and was told she took it off the side of my mobile grooming van quite some time ago. She didn’t have a dog at the time as she was in school, but always knew she would have a dog one day.
And now her dog was getting his first groom.

The post Marketing With Magnets appeared first on Groomer to Groomer.

]]> 30058 Marketing with Heart on Facebook https://www.groomertogroomer.com/marketing-with-heart-on-facebook/ Tue, 19 Nov 2013 16:06:38 +0000 http://groomertogroomer.com/?p=2525 Last week, I attended a marketing and small business development seminar hosted by the local Chamber of Commerce. I am so used to participating in or teaching marketing and business strategy for pet-related businesses specifically, so I was curious to hear another perspective.

The post Marketing with Heart on Facebook appeared first on Groomer to Groomer.

]]> 2525 What’s Your Brand https://www.groomertogroomer.com/whats-your-brand/ Fri, 15 Jul 2016 14:27:51 +0000 http://www.groomertogroomer.com/?p=26681 All groomers have something in common other than a passion for pets - they are professionals who provide a necessary service for people and pets for a fee. Grooming and pet services are a growing need and in high demand. Establishing good business practices and keeping a loyal and stable clientele is the hallmark of every good groomer and every good grooming business.

The post What’s Your Brand appeared first on Groomer to Groomer.

]]> 26681 What is Effective Marketing? https://www.groomertogroomer.com/what-is-effective-marketing/ Fri, 10 Jun 2016 14:07:46 +0000 http://www.groomertogroomer.com/?p=26093 I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”

The post What is Effective Marketing? appeared first on Groomer to Groomer.

]]> 26093 How to Retain More Clients with an Email Marketing Campaign https://www.groomertogroomer.com/how-to-retain-more-clients-with-an-email-marketing-campaign/ Thu, 14 Apr 2016 15:54:49 +0000 http://www.groomertogroomer.com/?p=24920 It takes more than great service to retain clients in today’s competitive pet grooming industry. More than ever, it’s important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitor’s.

The post How to Retain More Clients with an Email Marketing Campaign appeared first on Groomer to Groomer.

]]> 24920 Don’t Be Just a Face in the Crowd https://www.groomertogroomer.com/dont-be-just-a-face-in-the-crowd/ Fri, 09 Jan 2015 16:02:20 +0000 http://groomertogroomer.com/?p=11655 McDonald’s has its golden arches, Burger King is famous for charbroiled burgers, Cracker Barrel is synonymous with country cooking. Well, you get the idea. So what are you “famous” for? What draws people to your salon? If you can’t answer that question, there’s a BIG problem.

The post Don’t Be Just a Face in the Crowd appeared first on Groomer to Groomer.

]]> 11655 Building Your Grooming Website In One Day https://www.groomertogroomer.com/building-your-grooming-website-in-one-day/ Mon, 28 Sep 2015 13:57:34 +0000 http://groomertogroomer.com/?p=21123 In this day and age of technology, if you don’t have a website you are missing several opportunities for cultivating prospective customers. According to a 2012 survey by Yelp, over 85% of consumers use the internet to look for local businesses. If you do not have a strong presence online, you are potentially missing 85% of business leads.

The post Building Your Grooming Website In One Day appeared first on Groomer to Groomer.

]]> 21123 Low Cost and No Cost Advertising Ideas https://www.groomertogroomer.com/low-cost-and-no-cost-advertising-ideas/ Thu, 30 Jul 2015 13:53:08 +0000 http://groomertogroomer.com/?p=19971 Whether you are just opening your business, or you are trying to increase your client base — you have to find ways to get people through your doors, and advertising is an effective way to contact prospective customers. Advertising doesn’t have to be expensive. Many entrepreneurs view their advertising dollars as a wise investment that pays off in a big way.

The post Low Cost and No Cost Advertising Ideas appeared first on Groomer to Groomer.

]]> 19971