public relations Archives - Groomer to Groomer

Scaling the Customer Loyalty Ladder… Rung by Rung

Barkleigh Productions — Fri, 14 Mar 2014 19:37:17 +0000

The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”

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Look at Yourself Through Your Client’s Eyes

Barkleigh Productions — Tue, 05 May 2015 14:38:32 +0000

Have you ever gone to your dentist for a filling, an extraction, or a root canal and when the dentist entered the exam room you notice that he is wearing stained, tattered jeans and a shirt that looks like he slept in it? As he begins to work on you, he says, “I’m just going to hold an ice cube on your tooth to numb it…It works almost as well as a shot of Novocain.”

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Don’t Be Just a Face in the Crowd

Barkleigh Productions — Fri, 09 Jan 2015 16:02:20 +0000

McDonald’s has its golden arches, Burger King is famous for charbroiled burgers, Cracker Barrel is synonymous with country cooking. Well, you get the idea. So what are you “famous” for? What draws people to your salon? If you can’t answer that question, there’s a BIG problem.

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