Groomer to Groomer

The Grooming Industry's Favorite Trade Magazine!

Trade Shows Part 2


The Red Carpet Show

Intergroom International Groomer of the Year winner Veronica Frosch with judges Marea Tully and Lisa Leady and sponsors Christine DeFilippo of Intergroom Inc. and Connie Bailey of PetSmart.

Intergroom is one of the world’s largest international dog grooming conferences and exhibitions. Intergroom was founded in 1980 by industry icon Shirlee Kalstone with a goal of creating a forum for groomers to gather, exchange ideas, techniques and styles. It became a success in a proverbial “New York minute.” In 2000, after leading Intergroom for two decades, Shirlee Kalstone turned over the reins to noted salon owner, speaker, judge and show producer, Christine DeFilippo. In order to meet growing attendance and tradeshow space demand, Christine moved Intergroom into a convention setting and finally to its current home at the Meadowlands Convention Center in Secaucus, NJ where it has continued to grow and make its mark on the pet styling industry.

Intergroom 2012 saw a record number of groomers who participated in continuing education classes, competed in the contest ring (total of 115 competitors), and viewed the latest technology, services and products on the tradeshow floor. Many 2012 attendees had never been to a grooming show! Intergroom 2012 had 95 individual companies exhibiting every type of product a groomer could want or imagine.

With the talented Joey Villani on staff and an expansive venue, Intergroom features the best theatrical staging, lighting and sound to be found anywhere. The huge trade show is highlighted by the competition ring; like a shining jewel in the center of the trade show floor! Each year Intergroom continues to attract new groomers and industry faces. You can often find them talking trade while watching stylists from around the world as they vie for the coveted awards in Intergroom’s world famous Competition Ring.

This contest ring is home to many competitions over the three days of the show. Competitions unique to Intergroom are: “International Groomer of the Year,” a competition limited to top level groomers, “Rising Star of the Year,” a competition just for novice to intermediate groomers, “Feline Fantasy,” the only cat creative competition anywhere, and “Extreme Make-Over” for the groomer who is up to the challenge of grooming a dog with four or more months hair growth! We also offer the ever-popular “Creative Challenge” which is always a huge crowd pleaser!

Intergroom 2013, scheduled for April 20-22, 2013. Please visit Intergroom at for exhibitor and attendee information.

All American Grooming Show

The Longest-Running Grooming Show in the World

Established by Jerry Schinberg in 1973, the All American Grooming Show is the longest-running grooming trade show and competition. Schinberg started the show because he “saw a need for groomers to get out of their shops and come together to learn and to hone their skills.”

Since its beginning days as the Midwest Professional Dog Grooming Contest and Seminar, the All American Grooming Show has grown to be the largest pet care event in the Midwest, drawing nearly 1500 attendees to the Chicago area in recent years. Attendees travel to the show for the exciting grooming competitions and informative seminars with some of the top speakers in the pet care industry.

In June 2012, Schinberg announced he would be retiring as show manager of the All American Grooming Show and would be selling the show to Barkleigh Productions following the 40th Annual event. “We are confident that under [Barkleigh president] Todd Shelly’s stewardship,” explained Jerry and Sally Schinberg on the official show website, “the All American will flourish and remain the All American that you have come to know and love, especially since Jerry will still be an active participant.”

“Tradition is such a big part of the All American show, so even though Barkleigh Productions is managing the show this year, it will be very much the same,” assures Todd Shelly. “Jerry will even be at the show to emcee several events.” And expect to see stars and stripes, as Barkleigh will continue the All American patriotic theme at the 2013 event.

You can also expect to find the abstract design runway contest and the smock contest on the schedule of events. Groomers will also be able to enter grooming competitions, which will continue to follow GroomTeam USA rules.

Jerry Schinberg was a pioneer of competitive creative grooming, which has become a staple of Barkleigh grooming shows, and the creative styling contest will continue to be a highlight of the All American Grooming Show under Barkleigh management. It is important to note that at the 2013 show, creative grooming competitors will be expected to groom their dogs in the contest ring rather than arriving at the show with their completed entry.

Education has been an important part of the All American Grooming Show and will continue to be one of the main features of the event. Barkleigh plans to offer additional seminar options in 2013, and attendees can expect the cost of educational packages to remain the same as in previous years.

“Our goal for this first year,” says Shelly, “is to combine the All American tradition with the little things that have made Barkleigh events special and have helped shows like Groom Expo and Groom & Kennel Expo grow for over 20 years.”

For more information, go to


The Family Friendly Show

Barkleigh Productions created PetQuest over nine years ago and in 2011 moved the summertime show to the Roberts Centre of Wilmington, OH. PetQuest 2012 welcomed nearly 1000 groomers and pet care professionals through its doors, continuing the growing trend of the previous decade.

Many groomers in the Midwest region look forward to PetQuest and the educational opportunities available at the show. Industry experts lead classes on topics like grooming, animal behavior, and business. Attendees especially enjoy the grooming seminars that include demonstrations by some of the industry’s champion groomers.

Participation in the grooming tournaments at PetQuest has grown over the years as more groomers travel to Wilmington to compete for trophies and cash prizes. Starting in 2013, groomers at PetQuest will also compete for GroomTeam points. Contestants can enter in one of three skill levels to compete in four different classes: Poodle, All Other Purebreds, Salon Freestyle, and Sporting/Terriers and More.

The grooming tournaments at PetQuest also include a creative styling contest on Sunday. Though it is not uncommon to see some of the creative grooming legends on the contest stage, PetQuest is an excellent opportunity for more novice creative groomers to try competing without the pressure of Groom Expo-sized audiences.

When attendees are not busy with seminars or competitions, they make their way through the aisles of vendors in the trade show hall, searching for the perfect products and best prices. During the three-day trade show, attendees stock up on their favorite shampoos, blades, and other necessities and learn about new products on the market.

PetQuest is also a fun event for the whole family. With kids out of school for the summer, GroomerTV has a few events planned for all the future groomers at the show, like creative kids contests to prove that creative grooming is not just for dogs.

PetQuest 2013 runs from June 20 to 23 in Wilmington, OH. For more information, go to