Groomers have had a tough year. We are called to work with pets. We try and help them feel better and look good, sometimes in spite of the condition they come to us in. We battle owners who don’t tell us any health concerns that could impact grooming and get mad if we can’t salvage a pelted coat.
We don’t look forward to it, but it’s something that almost every groomer experiences. It begins with the phone calls and texts we get from owners who have not had their pet groomed since last year.
When was the last time you went into a store or used a service and were so impressed with the experience that you shared it with friends and family? Or even better, took to your social media pages and posted reviews about them?
When it comes to marketing your grooming business, the focus can and should be kept local. This opens up opportunities to let people know just what it is your service has to offer without having to lay out thousands of dollars in advertising.
A new puppy owner will experience many exciting firsts with their pup, whether they have owned many dogs before or they are first–time puppy owners. The first vet visit, first outing, first adventure and first puppy class can all be important parts of bonding with the new pup and watching him grow and mature with each new experience.
“Hi Michell. I have several new customers with Logotto Romagnolos. They tell me not to brush them. They want them to look messy. They have mountains of information (or misinformation), pictures, videos and print-outs galore. They don’t understand matts. They don’t understand that what they want is impossible! What should I do?” –Connie
In the next few columns, we’re looking forward to introducing you—or reacquainting you—with the AKC and the wide variety of resources and programs we offer you and the dog–owning public to advance responsible dog ownership, the health and wellbeing of dogs, and assure the future of purpose–bred dogs.
If the power switch on your computer breaks, the rest of your computer is fine, but you cannot use it. If one wheel falls off your vehicle, you are not going anywhere. If you have one pair of clippers and they break, you can’t groom many of the dogs on your schedule.
Pet Grooming Safety has become a much discussed topic in the past year. As I speak with groomers all over the globe, one common theme resonates—groomers care about the safety and welfare of the pets we service. Public awareness about our industry has brought a lack of oversight and organization into the spotlight.
Cats love their tails! Tails convey a cat’s personality and are used for communication and balance. Most cats are very particular when it comes to human intervention with their tails. As groomers, we want to get those tails fluffy and clean for the humans who love them.
In a previous issue, we covered preparing the coat to begin the handstripping process on a Border Terrier puppy. For the second installment, we are spotlighting a handstrip on an adult Border Terrier in the grooming salon. This will cover pet strips that you can offer your clients every day!
The “Grooming Contest by Sergio Villasanti” made its debut in 2014 in Brazil.
With a different way of thinking about the grooming competition, Sergio Villasanti idealized this competition, not only with the thought of a competition, but with the thought of a “meeting of friends”.