Clients are the lifeblood of our businesses; without them we could not keep running. So, our goal every day should be to grow and keep our clientele. What is the most important thing you can do to retain clients? Listen.
On any given day, there are over 3.5 billion searches on Google, each looking to be directed to a website that can help them. It’s safe to say that websites rule. But did you know there are rules that websites need to follow in order to be 1) found in a Google search, and 2) compliant with FTC (Federal Trade Commission) regulations.
I need advice on how to update my salon. I have been open for 14 years and have never changed a thing. I have been noticing that it looks cluttered, dingy and just does not have a fresh smell anymore. I wondered if you have any ideas for how to update without breaking the bank. I have been pretty good about keeping up with equipment replacements and repairs but it is desperate for a face lift.
Telephones…a groomer’s best friend, a groomer’s worst nightmare. It never fails, you have a matted shave down on your grooming table, a customer waiting in the lobby, and the phone is ringing off the hook.
Simple renovation construction or a complete new salon build–out is an exciting adventure. Unfortunately this can also prove to be a stressful process. Hiring the right contractor can make or break that experience. Researching prospective contractors is vital!
When I was a new groomer, it was common practice for customers to bring badly matted dogs in, fully expecting that we would dematt the animal. And we did. It was a routine event for groomers to invest hours removing tangles, and rarely did we charge extra. It was all in a day’s work.
There I was again, on my knees, bent over my bathtub, trying to give my two uncooperative Cockapoos, Molly and Oscar a bath. I have two towels under my knees to cushion them from the hard tile floor. The sudsy Molly and Oscar are jumping in and out of the bathtub, shaking dirt and suds all over the bathroom walls, and this was just the beginning of their bi-weekly bathing process.
Hi Michell. I have a problem with one of my employees. She has decided that she is her own boss and the boss of some of my other employees, and even some of the customers! It is partially my fault because I let it happen. I was ill for a year and needed her to take more responsibility. Now that I am back to work full time, I see that many of the policies that I had in place have been changed or discarded all together. She has taken over. How do I regain control of my business without making her feel like she is being pushed out?
Dog trainers are always on the look–out for dog groomers they can recommend to clients. Groomers are part of a necessary professional care team for many dog owners and fill a need that a dog trainer cannot.
Working with a dog trainer is usually a temporary part of an owner’s life, while working with a groomer is a relationship that can extend life–long.
The pet industry significantly outpaced the US market over the past 5 years. Grooming and boarding services are one of the fastest growing segments in the pet industry, nearly doubling in size over the past 10 years, despite recessions and evolving consumer habits. Great news…right? Of course it is great news! We are witnessing an […]
Private labeling is much more than providing products and services with your logo and contact information on them. Private labeling has everything to do with branding.
Branding is simply the perception of how clients view your business. How your business is seen is what attracts the type of clients you currently have.
“Dear Michell, I own a busy upscale salon in Canada. I have been grooming for more years than I care to admit. I am a Certified Master Groomer and I don’t really take new customers anymore, but my employees do. We often get ridiculous special requests from clients. I tend to be intolerant of these requests. However, my employees are still building clientele and need to be open to offering special services. Any suggestions on how to deal with special requests?” — Alex H.
I remember the days of appointment books and post–it notes. When I first started out in grooming I kept records of my business in a simple book and scheduled my customers on a rotary phone. My schedule was easy to read, it was portable, and I could scratch out cancellations and write down new appointments. I used it multiple times a day.
Thus far we have learned some key points relevant to property inspection, zoning ordinances and pertinent questions to ask a potential landlord regarding the property and lease. To narrow your choice further, negotiation must take place with the prospective landlord. Understanding the lease document itself is arguably one of the most important aspects of selecting a rental location.
Monrovia, CA — The recently-concluded Atlanta Pet Fair & Conference—the Southeast’s largest trade show, conference and competition for professional pet stylists and service professionals—saw a nine percent spike in attendance in its second year at the Georgia International Convention Center. Produced by World Pet Association (WPA), Atlanta Pet Fair & Conference featured more than 70 […]
The creation of a new grooming salon is a multifaceted endeavor that requires extensive research, thought and time. A high functioning floor plan design in the right location with a scrupulously executed lease and well thought out equipment choices will bring years of gratification in your career choice.
It’s that wonderful time of year again. The days are getting longer, the hard, cold winter is behind us. It’s the time of year where generations of people have dug deep into the ritual of spring cleaning. Wiping the dust, scrubbing the grime, polishing the… EVERYTHING… to banish winter and embrace the bright days ahead. Here are some suggestions on how you can make your work space, be it a mobile unit, a portion of some other pet–based business, a home–based place, or a regulation storefront, really shine.
Groomers nowadays face many challenges. They face the growing pains of a burgeoning industry mixed with the emergent need to become recognized as professionals. Many groomers are concerned about looming regulation from their city, county, and state governing bodies.
Insurance payments can represent a significant amount of our monthly business expenses. While the goal of any business owner is to keep expenses in check, this is one category that you want to be careful with when trying to save money. I have to groom five dogs monthly to cover my insurance payment so I want to make sure my coverage is adequate.
Have you been thinking of creative ways to start a new grooming business, or move into a new location, and make it a home run? Some of the most successful groomers have partnered with other businesses that have large numbers of pet–owning clients. And veterinary clinics can be a perfect match for your new venture. But what are the ways to make this a winning relationship, and what are common pitfalls to avoid?
As pet lovers and pet care professionals, we want the pets that we care for to enjoy long and healthy lives. Unfortunately, that is not always the way things turn out. Pets get hurt, develop life threatening conditions, or suddenly become ill. We have all heard horror stories from distraught pet parents about taking their pets to emergency veterinary clinics and being unprepared for the costs associated with diagnosing and treating their beloved pet.