Sally’s Desk
Building a Business on Dog Hair
by Sally Liddick

This year Barkleigh posted a milestone. Albeit an unusual one, it has been fullfilling to me. Judy Ramey, our tireless managing editor of Groomer to Groomer, retired after eighteen years. Judy and I worked very close over the years, putting every GTG together.

Even though we will all miss her… I kidded her that she was the only person who could translate “Sally-eze” to the other art staff, I fully understand her desire to kick back and enjoy life a little.

Why is this a milestone to me? It is because Judy is the first full time staffer to retire from our business. This means that I must have done something right. This business, built on dog hair, has provided a meaningful living to another person. And I have a lot more people in this business, that trust dog hair enough every day to come to work and pick up a paycheck every two weeks.
Dog hair has provided a living for me since I was 22. My mother started her grooming business called Shear Heaven Dog Grooming in 1956. She raised me through my elementary and teenage years on dog hair. Even when my dad was out of work, dog hair provided meals on the table and a roof over our heads. At 22, I inherited the dog hair business, and it provided needed cash for my family for fifteen years, until I began Barkleigh. Times were lean sometimes, but dog hair always came through.

My husband never truly trusted dog hair. When Barkleigh was growing, I wanted him to quit work at the warehouse and work for Barkleigh. “I don’t want to put all our eggs in one basket,” he chided. But guess who was sometimes looking for work? It wasn’t me! Dot.com companies came and went. Large corporations collapsed. But dog hair continued to offer me a stable living for going on thirty six years now.

Your business is built on dog hair, too. Thank the Good Lord everyday for putting hair on dogs. He was wonderful in his wisdom, wasn’t He? Because with His help, and a good (or even bad economy) we can still depend on dog hair for our living. And the dog hair future looks very good. God bless you.

In the Winners Circle with Jackie Boulton
By Kathy Hosler

Winners Circle Contest winner.
(L) Bob Harris and Mary Meeks, Nature’s Specialties
(sponsor); Jackie Boulton, Winners Circle Contest Winner;
and Joey Villani, Judge. Photo by Animal Photography

I WAS THRILLED! Absolutely thrilled, when my name was announced as the winner,” exclaims an ecstatic Jackie Boulton. “I couldn’t believe what I had heard!”

The spectacular Winners Circle Contest was held at the 2005 Groom and Kennel Expo in Burbank, California. It is a tough competition that draws top-notch competitors from all over the world to pit their grooming talents against each other.

Each competitor was prepared to go all out in search of capturing the prestigious title. As the contestants went toe-to-toe, it was very evident that the Best of the Best were in the ring.

Every contestant was determined to produce the perfectly groomed dog. But in the end, it was the amazingly talented Jackie Boulton of Calgary, Canada, who emerged victorious.

Jackie has been grooming for nineteen years. She began as a brusher-bather in Calgary in 1986. Soon she was doing clipper work, and she progressed from there.

“I’m pretty much self-taught. I’ve never taken any formal lessons,” says Jackie. “I’m very visual. I learn by
watching.”

Her competitive career began in 1992, and so did her collection of trophies, awards and titles. “I went to Intergroom that year with a Kerry Blue Terrier and took a gold medal,” Jackie recalls happily. “That was it! I was hooked!”

“Every year that I have gone to Intergroom, I have won a medal,” she reports. “I love competing, and I plan to continue doing it for a long, long time!” Jackie now has sixteen medals in her Intergroom collection. What an achievement that is!

Jackie Boulton has a very impressive list of accomplishments. She has been nominated three times for the Cardinal Crystal Achievement Award for International Groomer of the Year. She has been a silver medallist at the Oster Invitational for the last two years.

Jackie has been a member of Groom Team Canada since 2001. She was named International Groomer of the Year at Intergroom in 1993 and 2003. And the list goes on and on with the 2005 Winners Circle victory being her latest.

Nature’s Specialties sponsored the Winners Circle Contest at the 2005 Groom and Kennel Expo. Mary Meeks, president of Nature’s Specialties, explains why her company is honored to support and sponsor grooming contests.

“Entering grooming competitions gives recognition to the groomers and it showcases their talents. They take pride in their efforts,” Mary emphasizes and continues. “Also, it gives confidence to their customers, which builds their grooming business.”

Jackie’s shop, Mucky Pups, in Calgary, Canada, is a prime example of that. They have five full-time groomers, and groom an average of about forty pets a day. They are so busy that they don’t even need to advertise.

“I consider myself a true ‘pet’ groomer,” Jackie states. “Although we groom to correct breed standards, we don’t do show trims. We are, first and foremost, pet groomers. That is important to me and I am quite proud of that.”

Jackie’s clients at the Mucky Pup are very impressed with all her accomplishments in the grooming contest ring. They are very supportive of her competitive efforts and love to look at all the trophies, medals and ribbons that adorn her grooming shop.
What was the actual Winner’s Circle competition like for Jackie Boulton?

“I was sweating bullets when I entered the ring,” confesses Jackie. “My dog had three months’ worth of hair.” Jackie’s entry was her own twelve-year-old miniature poodle, named Eli.

“Once I got in the competition ring, it went really well. I was very relaxed and didn’t worry about anything,” shares Jackie. “When the Sally Break (a fifteen minute break for the competitors and the dogs during the competition) came, I was happy with where I was and how my dog looked.”

After the break, Jackie unleashed all her creative energy and the magic flowed through her fingers as she sculpted Eli into a breath-taking example of perfection. The competition was intense and as the judges inspected one dog after another, the excitement mounted and the room was buzzing with anticipation. When Jackie was proclaimed as the winner, the crowd exploded with enthusiastic cheers and wild applause.

Jackie credits much of her success to the constant support of her husband, Brian. “I couldn’t do what I do without him,” she emphasizes. “He is my moral support, but also, he is always there to lend a hand to anyone who needs it. He is an awesome, awesome supporter and so helpful. He loves to go to the shows.” (Jackie hasn’t taught him to bathe and fluff-dry yet, but…)
Competing has many benefits that are not obvious to everyone. “I come back from competitions and seminars with all the latest and greatest equipment, and that’s a big advantage,” Jackie shares excitedly, “and I have learned so much from the other competitors.”

“I’ve been very successful and I owe it so much to the American groomers that have treated me like I was one of them,” states Jackie. “I never felt like an outsider and I’ve always felt very welcome.”

Jackie really loves competing and she encourages all groomers to give it a try. “Many groomers are afraid to enter grooming competitions,” says Mary Meeks of Nature’s Specialties, and quickly adds emphatically, “There are no losers when you compete. You always learn something more. You find out what you need to get better at, and it is a day of experience.”

Why don’t you give it a try and join the incredible Jackie Boulton in The Winners Circle?

Barkleigh Presents Super ProGroom
& IJA Competition at SuperZoo

World Wide Pet Industry Association, Inc. announces Barkleigh Productions grooming events at SuperZoo West in 2005.
“After the success of last year’s SuperZoo in Las Vegas, we are looking forward to again producing grooming seminars and tournaments in Vegas this year,” said Sally Liddick, president of Barkleigh Productions.

SuperZoo West is scheduled for Mandalay Bay Resort and Convention Center in Las Vegas, September 21 and 22.
"We had a terrific number of attendees and contestants at last year’s SuperZoo. They really enjoyed the mix of show booths. Groomers are retailing in greater numbers and were especially interested in boutique items,” said Liddick.

“We are pleased to have Barkleigh back with us this year. Their seminars and tournament are a fine addition to SuperZoo,” said Doug Poindexter, executive vice president of WWPSA.
SuperZoo West will feature Judy Bremer-Taxman, and Jarbas Godoy, very popular Groom Expo speakers.

Super ProGroom will present top grooming competitors vying for big prize money and trophies.For more information regarding Super ProGroom’s
grooming presentations, please contact Barkleigh Productions at (717) 691-3388, info@barkleigh.com or www.barkleigh.com. For contestant info,visit www.IJAonline.com. For information on SuperZoo West, as well as other WWPSA programs and events, please contact WWPSA at
(800) 999-7295 or visit www.wwpsa.com.

It’s Groom Expo Time Again!

It’s the time that every pet care
professional awaits. Groom Expo Time! Gather your pet professional friends and head to beautiful Central Pennsylvania and Chocolatetown USA September 15th to 18th. This exciting expo contains multiple professional events under one roof…Grooming, Pet Health and Naturals, Animal Behavior Conference and the biggest Mobile Vehicle Round-Up ever.
Groomers, mobile groomers, kennel operators and personnel, trainers, day care operators, breeders, handlers, vet techs, veterinarians, pet retailers, animal behaviorists, shelter personnel or anyone involved with the pet care industry can select from over eight tracks of educational seminars to broaden their knowledge. Topics include grooming, pet health and naturals, boarding and daycare, animal behavior, business and marketing, retail and training. There are also individual sessions focused on technical aspects of the pet services such as facility design and pet boarding accommodations on the cutting edge.
The big addition this year is the Oster Grooming Theater featuring top talent in the Oster camp, lead by Groomer to Groomer columnist Christina Pawlosky, teaching everything from grooming basics to advanced skills on a huge screen. Our professional televising team will be able to show you every snip and clip. Even cat grooming will be included, as well as bathing basics.
Nationally known speaker, Dr. Lowell Ackerman, will be featured all weekend in pet health programs. Dermatologist and author of 77 books, Dr. Ackerman will expound on all facets of skin, ear and health problems that can effect a pet.
The Boarding and Daycare Programs offer seminars on how homey accommodations can bring additional benefits and profits to kennel operators and groomers alike.
The Animal Behavior Conference is a big two-day, ten-hour program showcasing the knowledge of “the dynamic duo”
of pet behavior, Drs. Hetts and Estep of Colorado. Both are renowned for their knowledge and communication of animal behavior, especially in its relationship to the petcare professional.
Business, Marketing, and Retail programs show pet pros how to improve on their investment, motivate staff, and bring extra revenue to their salon.
Mobile groomers get the chance to save on seminars when they enter their grooming vehicle in Sunday’s Mobile Van Round-up. This event, sponsored by Wag’n Tails Mobile Conversions, is being offered for the first time in many years and gives you the chance to see what is new, beautiful and practical for the mobile groomer.
A La Carte programs offer a huge variety of topics on Thursday and Friday. Here are just some of the topics: The Wonderful World of Terriers, Business Boot Camp, Mobile Grooming Success, Pizzazz-y Creative Grooming, The Ultimate Grooming Salon, Grooming Equipment Clinic, Notes from the Grooming Table, Brusher Bather Certificate Program, Doggie Daycare and Establishing a Successful Pet Care Facility.
Make Groom Expo your buying event of the year! With over 170 booths, thousands of pet care, boarding, natural and retail products will be available with many companies offering show specials and new products. You will be able to see industry greats doing mini-grooming sessions in booths throughout the trade show.
Huge prize money is being offered in all levels of competition at Groom Expo. Six grooming tournaments take place during the three-day event that will test beginner to expert skills in the grooming industry.
The PETsMART GroomOlympics will take place on Friday, Saturday and Sunday. This International Judges Association and GroomTeam USA sanctioned event will feature European judges from Germany and Poland joining American judges to offer unbiased panel judging.
The Winner’s Circle Tournament on Sunday is an exciting contest that ties major Barkleigh IJA events together. $2500.00 from Nature’s Specialties, and the cover of Groomer to Groomer will go to one lucky winner. The first contestant who wins THREE Winner’s Circle classes at major IJA events will also win the Triple Crown Jackpot, as well! It’s at $30,000.00 right now!
Barkleigh Productions, Inc. is again sponsoring the Creative Styling Contest at Groom Expo, with $3,000.00 in prize money and trophies. This event takes place on Sunday afternoon. The Dancing with Dogs Competition will be held on Friday and Saturday in the Off Lead Training Arena and is a choreographed musical program, performed by the trainer-handler and his dog. This competition will offer the cover of Off Lead magazine to the top competitor.
The Hershey Lodge and Convention Center is once again our host for this wonderful event. Along with the beautiful scenery of the Lodge, it houses several restaurants and lounges to enjoy. The new expanded ChocolateWorld, HersheyPark, the famous Rose Garden, and ZooAmerica attractions are just minutes away and your family can catch the convenient shuttle while you enjoy the Expo.

For more information about the show, call Barkleigh Productions at (717) 691-3388 or e-mail at info@barkleigh.com. Visit our website at www.groomexpo.com.

Star-Studded Super ProGroom and Super Contest in Vegas

Barkleigh Productions, Inc. is partnering with World Wide Pet Industry Association again this year to offer an exciting Super ProGroom seminar and a variety of International Judges Association Sanctioned Grooming Tournaments at SuperZoo! This event will be held at the Mandalay Bay Convention Center in Las Vegas, NV from September 21 – 22, 2005.

“Groomers in the West will really benefit from the seminars by top experts, as well as the great venue of Las Vegas for an International Judges Association sanctioned grooming event,” says organizer Sally Liddick.

With over 700 booths at the Mandalay Bay Convention Center, this event is a mecca of retail pet supplies. Groomers can talk to retailing vendors and look at the fine array of products that would do well in a salon.

The two-day Super ProGroom seminar will also feature such legendary speakers as Judy Bremer-Taxman and Jarbas Godoy. They are two of the most popular Groom Expo speakers and will be offering outstanding topics! These high-energy programs detail ways to become a more profitable pet care professional, by discovering grooming secrets, and building the ultimate grooming salon.

Barkleigh will also be coordinating IJA Super Grooming Tournaments worth over $10,000.00 in prize money. The contests and tournaments include the Andis World of Poodles; Ryan’s Pet Supplies / Metro Dryers Creative Styling Contest; The Sporting Breed / Terrier Tournament; and Mixed Breed Makeovers and Purebred Parade.

Bring your staff to this exciting contest event. They will benefit by watching some of the best compete at Vegas. Take the chance and enter yourself! There is prize money and trophies for novice and expert competitors, too.

Plus, who wants to miss out on an opportunity to go to Vegas? Work will not even feel like work during this event!
For more information, call Barkleigh Productions at (717) 691-3388 or email at info@barkleigh.com. Visit our website at www.groomexpo.com.

The Grooming View: Money Making Additions Part 1

Add-on services can really help to increase your bottom line. They cost very little, just time and attention. Summer is a very busy season for everyone, but if you can incorporate some of the following ideas now, and the rest when the slow season arrives, your pocketbook will thank you.

Daycare. How many customers like to drop off their dogs early in the morning and leave them there all day without paying an extra dime? How about charging them an extra fee for daycare? You will have to walk the dog, give him water and make certain he’s comfortable. It takes time to do these things, not to mention cleaning and disinfecting the bowls. Plus, they are using a crate for eight hours that could be used for other dogs. This service should not be free! Imagine dropping off your son, daughter or spouse at the hairdresser early in the morning and not coming back until closing. Picture what would happen.

Teeth Cleaning. How often are you asked, “Is there anything you can do about his breath?” You can brush his teeth with a toothbrush that is kept in a plastic bag with his name on it or buy the throw-away ones for about 30¢ each in quantity. There are gels you can apply with small cloths wrapped around your fingers, and there are dental wipes. Some chew bones and biscuits freshen the breath. There is even an additive that is placed in the dog’s drinking water. Sell these items to the customer with an additional doggie toothbrush and toothpaste that comes in mint, beef, vanilla and poultry flavors.

If you’re the one who notices the bad breath, suggest your service, and also that they visit their vet for a professional cleaning. Don’t try to remove tartar from the teeth without checking your state law about scaling by a groomer. If you are made aware that Fluffy has just been to the vet for teeth cleaning or has an upcoming appointment, that’s a grand time to make the owner aware of your service and/or sell them your products, explaining to them that this will help to keep his teeth clean and his breath much fresher. (Barkleigh Productions sells a program on adding teeth brushing to your business. For more information, request Reader Service #1764.)

Boarding. A customer must leave her dog behind and would like to leave the dog with you. Take advantage of that! Some groomers take dogs home with them at night. Don’t ever leave them in your shop alone overnight in case of fire or some other catastrophe. You should charge more for this service than the local kennel because you are giving one on one attention and care.

Perhaps you already have a boarding facility. Or are considering one. Check into this because in most states you must be licensed and insured to have a public kennel.

Retailing. I would only suggest that you stock the items that YOU use. If you have more than one brand of anything, the customer immediately wants to know “What’s the best one?” or “Which one do you use?” and that’s the one you’ll sell and the rest will sit. Product that doesn’t move is a waste of money and space.

Check out the next issue of Groomer to Groomer for Part II of Money Making Additions. If you have other ideas and would like to share them, please email me at mareatully@yahoo.com.
See you on the road.

Marea

P.S. Thanks for nominating and voting for me for Journalist of the Year. Melissa Verplank, author of Notes from the Grooming Table won the award. After spending five years on that fabulous grooming book, she more than deserved to win. Congratulations, Melissa!!!

Cat grooming can be profitable
by Theresa Lask NCMG

Cat grooming can be a profitable service for any pet grooming salon. If you do not currently offer cat grooming services in your salon, you may want to consider adding them. Providing pet owners who have both a dog and cat the convenience of one-stop shopping is an excellent avenue for business growth. According to The Humane Society of the United States, there are approximately 65 million pet dogs in the United States and approximately 77.6 million pet cats. Clearly cats are a very popular companion animal, providing a potentially large client base for your salon.

There are many reasons stylists are hesitant to handle cats. The first that comes to mind is fear of being bitten. This is a valid reason to not handle cats or to restrict your cat clientele to only the best behaved.

As a salon owner, I never require my stylists to handle anything they are uncomfortable with, including cats. I would recommend that until you can safely restrain an upset cat, accept only the best behaved for grooming. In time, as your confidence and handling techniques grow, you can take on more challenging clients. Other reasons stylists exclude cats from their clientele may include allergy issues, a general lack of interest or simple dislike for felines. After all, we became pet stylists to work with the animals we love, so why groom something you don’t have a genuine affinity for?
Many small salons cannot set aside a separate room for the housing of cats during their stay. I feel it is important for cats to be comfortable. They are likely to become agitated if left too long in the company of barking dogs. To avoid this problem:
• Schedule your cat appointments for times when you can begin their grooming upon arrival.
• Ask that the owner provide a pet carrier.
• Designate a quiet area in your office or even under the front counter for cat carriers.
• Require that the cat be picked up as soon after completion as possible; all day is a long time to spend in a small carrier without a litter box.

Feline bone structure makes them especially difficult to restrain. They have 250 bones, which contribute to their flexibility. Compare that with 206 bones for the much larger human, and you can see why they are so flexible and supple. In addition, the shoulder assembly and pelvis are loosely attached to the spine. This is what gives them the ability to twist out of your hands or turn around in a tight area to defend themselves. Cats, unless they are overweight, have loose skin, so when an adversary has a hold on them, they can maneuver around to bite or scratch their opponent. A cat may very well view its stylist as an opponent, something to keep in mind at all times. Not only is understanding cat anatomy important, but a little cat psychology can make your job easier.

Even if you are comfortable grooming more difficult cat clients, you should still protect yourself. If available, enlist the help of a fellow groomer to aid in controlling a difficult cat. This is much safer than going it alone. Another option is the Groomers Helper (Reader Service Card #1733) dog and cat restraining system. I use the deluxe model for more difficult cats. A cat that previously required up to three people to groom can now be completed with little or no aid.

Muzzles are a necessary tool for grooming cats. Be sure to have a variety of sizes on hand. Muzzles are best put on the cat before it is so upset that it begins to bite. If you wait too long, it will become nearly impossible to safely put the muzzle on. For cats that swat and scratch, here is an effective tip; wrap the paws in vet wrap after the nails have been clipped. Otherwise, the nails will tear through and render the vet wrap useless.

In spite of these precautions, you can still end up with a cat bite. All puncture wounds should be seen by a doctor as soon as possible. This type of wound swells shut quickly and traps bacteria, which can lead to infection. Keep an eye on scratches as well, checking for signs of infection. Do not let any suspicious injury go without treatment.

For stylists adding cat services or for those who are long-time cat groomers, felines have some special requirements that must be considered. Over the years I have picked up many tips and tools to help with the specialized handling of cats. The easiest to use is Feliway (Reader Service #1830) behavior modification pheromone spray. This is a spray used in the cat’s environment, not on the cat itself. This spray can have a dramatic calming effect on cats.
To use, mist your table and hands with Feliway before bringing the cat out to begin the grooming. It is also helpful in avoiding post-grooming bathroom accidents to mist the kennel before placing the finished cat inside to wait for pick up. When using a muzzle on an upset cat, spray a little Feliway on the outside of the muzzle and after it has completely dried (less than 1 minute), place the muzzle on the cat. Feliway is also available in a plug-in diffuser, which can be helpful in your cat kennel room to diminish overall stress.
I admire cat attitudes; even the most difficult cat has my respect. I feel sympathy for the cats that truly hate to be groomed. It appears to be an affront to their dignity to have some stranger style their hair. Most cats wait until after the grooming is complete, then sit in the kennel and “fix” their hair to suit themselves.

It is necessary that you appreciate the superiority complex cats naturally have. If nothing else, you have to smile at the indignant expression on their faces and the loud protests with which they plead their case. Pleading and indignant expressions aside, most cats need regular grooming to maintain a healthy coat.

Many cats are quick and easy bath and brush clients. Combing out as much dead hair as you can before the bath will prove helpful in making the bath both fast and efficient. Use cat specific shampoo to bathe all cats. Never use any product that does not state it is formulated specifically for cats. A cat’s skin is far more sensitive than a dog. It will more readily absorb toxic substances.

Always use caution with medicated or flea and tick products. Read the label and follow all instructions carefully. When using a flea and tick product, be sure to get a history of any pesticide products that have been used at home in the last ten to fourteen days. If you are uncertain about interactions between product ingredients, contact your veterinarian for advice before proceeding. Failure to ask these questions can lead to unintentional poisoning of an animal.

Place cotton in the ears of all cats before bathing and leave in during drying. This will keep water out of the ears in the bath and help make the noise in the drying area more tolerable. If your cat is agreeable to hand drying, use a dryer and a brush to dry and remove loose coat. If he is not agreeable about drying, comb through the coat and blot off as much water as possible with a clean towel. Kennel drying is the best option for these easily stressed cats. Use only room temperature dryers made specifically for kennel drying. Cats can quickly become overheated and experience serious health problems if not monitored during drying.
You may find that many of your cat owners will elect to skip the bath. If their pet only requires a thorough combing, you may use a no-rinse type product to spot clean or spritz lightly and comb through for an all-over coat freshener. This can also be an effective, less stressful solution for the hard-to-bathe cat.

However, if your cat client is dirty or about to receive a haircut, it is very important to bathe and completely dry the coat. Proper prep work on a cat is just as important to achieving a quality finish as proper prep work is on a Terrier or Poodle. To prepare the coat to be clipped, make certain it is clean, dry, and combed through. Always card the coat before you begin clipping. A finer finish will be achieved if you utilize carding, and you’ll have less post clipper scissor work.

When it is necessary to rework the coat after clipping, use a good pair of thinning shears. Thinning shears leave more room for error than regular scissors and will remove corduroy type clipper marks quickly. Thinning shears are the best tool to use for blending longer areas into the shorter clippered areas. They work well for a light trim on long-haired bath and brush cats, as well. Many owners may just want the chest and rear legs neatened up. Time to pull out the thinning shears and give them a try. You’ll love the results.

Don’t ignore your snap-on combs when clipping a cat. These time savers are great for leaving more length than a 10 or 7F blade with much less risk of cutting the skin. Unless a lion clip is the desired style, opt for a snap-on comb. Most cats require clipping against the lay of the coat for optimum results. On a cat with a very profuse coat, a long snap-on comb such as a #0 or a #A comb used against the lay of the coat leaves a cute, fuzzy, stuffed animal look that is much easier to keep up at home.

You may have to do some educating to train your clients to this way of thinking. Most believe for a clip to last any length of time it should be as short as possible. Speak with them about the health benefits of regular care and the pleasure of living with a well-groomed cat. If you love cats, their care may become a stylish and profitable addition to your salon services.

Question
By Bonnie Wonders

You probably can't count how many times it has happened to you. The phone rings and it is someone who is checking for prices on grooming. It all starts innocently enough. Let me give you a few of the most common scenarios of conversations between me and prospective customers:
Them: "How much does it cost to have a dog groomed?"
Me: "It depends on the dog."
Them: "What do you mean?"
Me: "Let me ask you a few questions first. What kind of dog is it?
Them: "I don't know.
Me: "Well, what does it LOOK like?"
Them: "I don't know... it's hairy... kinda big, but not real big. It looks like a dog... you know."
Me: "Does it look like a Cocker Spaniel, or a Collie or a Spitz?"
Them: "A Whatz?"
Me: "Spitz. (I know they're lost at this point)"
Them: "I don't know. It's just your average dog."
Me: How much would you say it weighs?"
Them: "Not too much."
Me: "Would you guess it weighs more than 50 pounds?"
Them: "Maybe. I think it's mostly hair though."
Me: "Is he good tempered?"
Them: "I guess so. He doesn't bite us or anything. He doesn't like the neighbor's kids though. He growls a lot at the mailman and he killed my wife's cat. On the whole, I'd say he's a good dog."
Me: "Has he ever been professionally groomed before?"
Them: "We cut the hair over his eyes a couple times and we gave him a bath last summer. Yeah, he's used to it."
Me: "Do you keep him brushed and combed or does he have a lot of undercoat?"
Them: "Heck yeah. My wife just did it a couple months ago. We want him all shaved off though. Naked as a jay bird. Just spare the family jewels...ha ha."
Me: "I can't give you an exact price without seeing him, but I'm guessing between $35-$50."
Them: "Holy cow! That's a lot of money. It's just a haircut. My barber doesn't charge me anywhere near that for MY haircut."
(And this is where we all say the same thing if we're smart.)
Me: And how much does he charge you when he cleans your ears and pulls the hair out of them? Cuts your toenails and fingernails, bathes you, dries you and then cuts your hair? Oh, and does your anal glands?"

At this point you hear the sweet sounds of silence. After another couple seconds you get a response…"I guess that sounds about fair," they say. Another scenario is the prospective customer wannabe. They have been either refused at their last groomer because of their constant complaining about the service and/or price. It does you no good to make snide remarks about the competition’s services. More times than not you find out for yourself why you were chosen to be the lucky recipient of their new business.

Mrs. Gross called to tell me about how she is shopping around for a new groomer.

"My old groomer won't return my calls," she is telling me. I left her umpteen messages and she is ignoring me." Just by the sheer sound of her voice I am guessing why she has been on the "forgotten" list. Yes, I ended up giving her an appointment. I have been stuck with this woman for several years now. She calls often at 4 or 5 o'clock in the morning. Thank God, I have caller ID and rent my business space. She will call sometimes ten or fifteen times before she finally leaves a message. Not that I am at work at that hour of the morning, but regardless, she persists in phoning. After the first dozen or so calls, she finally leaves her message.

"Buffy needs a haircut. Are you there????? Hello??? He needs it as soon as possible. Why aren't you answering your phone???"
I really don't think it occurs to her that I am snoring away at that time. Then she calls with a vengeance leaving a more urgent message each time. Geesh... it's a haircut that the dog needs! Not a kidney transplant!

Then there are those people with no sense of time at all when it comes to A.M. vs P.M. I give them an appointment for 1:00. Many will invariably say, "One in the afternoon?" Yes, I know, but I bite my tongue anyhow.

A lady called me one day in a near panic wondering what is wrong with her new dog. She was alarmed because she hadn't peed in four days. Did I think that was normal, or should she take her to the vet? When I asked her how she was so sure that she hadn't been going, her response was that she watched her every time she went outside and she hadn't "hiked up her leg against anything even once." Never mind that this was a female dog, and a puppy to boot.

Then there are the people who call at 4:55 in the afternoon and ask what time I am closing that day. I tell them 5:00. They then ask if I have time to groom their dog that same day...

"Do I have any cancellations?" they ask.
"Not for today," I tell them. I'm closing in five minutes.
"Well I can be there in twenty," they say.
"But I'm closing in five minutes," I repeat.
"I know, but I said I can be there in twenty... maybe even fifteen."
Some days I just give up....

How do you become a “sought after” groomer?

Sometimes the answer to becoming a sought-after groomer or making more money is not in raising prices, but in clearly defining your niche and your target market. It’s important that groomers think of their business as that, a business with ALL the aspects of a large business: Marketing, Research and Development, Accounts Payable and Accounts Receivable, Shipping, etc.

Some other questions to consider might be: 1. Why should people seek me out above others in my area? 2. What is unique about the service/product that I provide to my customers that is not currently being provided by others in the area? 3. By whom do I want to be sought?

The advantages to having answered these questions fully is that you will have a better understanding of your business, of who you want your clients to be, and you can focus your marketing efforts on attracting those clients. Keep the customer you do attract happy with your unique products/services, and word of mouth will spread among your clearly defined target market. Not only will you be sought after, but also you will be sought by the people you want attracted to your business. Robert S. Fullmer, Four Wet Feet, San Francisco, CA

I go by what my customers ask for and then I have some customers who leave it up to me to decide the best cut for their pet. That is how I get more customers. If they like what I do, then they recommend me to their friends and family. Lorena Martin, Whitehall Animal Country Club, Bloomington, Indiana

I treat the pets with gifts after every visit. It may be nibbles to take home, toys or sparkles on their fur, and always with a bandanna or bow. Sometimes I take photos of their pets during holidays and mail them to the pets. Cheryl Montiagne, Massanutten Animal clinic, Harrisonburg, VA

All the dogs that come to me are really excited about being there and hate to leave because I treat them like my own. I love dogs and everyone knows it, so I have built up a good business in a small town in a year and a half. I have about 300 steady customers now and a lot of shave downs in the summer months, so just keep trying and you’ll get there. Connie Graves, Pampered Pet Salon, Guthrie, Oklahoma

Even if we are doing a strip, we make sure every hair is trimmed well and the dog gets a very beautiful face, because that is what the owner will see… his dog’s beautiful face. Debra Ray, Best Friends Pet Salon, Salem, Oregon

When I bought my own shop, it came with an existing client list of a little over 100. Now I have about 350 active clients. After the first eight months, I stopped all advertising and still continue to get more clients through referrals. I think good customer relations is the key to success.
If clients like you, and they know the dog goes home stress free, they will send friends and family. I make a big deal about greeting the dog when they come in. I always have treats in my pocket and hand out special gifts for the holidays. A lot of clients tell me they are as excited as the dog is when it’s time for their appointment. Toni Worrick, Best Friends Grooming, Stockertown, PA

Be knowledgeable in your profession about pet care and be able to answer your clients’ questions. Be able to offer suggestions on coat care, etc. And, very importantly, find a niche for your business.
Do you work pets straight through and offer one on one service? Do you have very flexible operation hours? Do you offer day sitting? Anything that sets you apart from your competition is to be promoted. And, believe it or not, raising prices makes you more sought after! People value more what they pay more for. Elaine Chelak, Groomingdales, Colonia, NJ

Be confident, be happy and let the customer know they are always getting your best!!!

In order to become a “sought after” groomer, my best advice is to become the most knowledgeable groomer around. Be prepared to talk to your customers about alternatives to shave downs; be able to explain advantages and disadvantages. The more knowledgeable you are, the more they will trust your judgment. Read everything you can get your hands on. Take pictures of your best grooming jobs and share them with your clients. Attend the seminars, frame and hang your “certificates of attendance,” share your seminar stories (I just returned from a seminar and you wouldn’t believe what I learned there!). Get certified via the various organizations and hang THOSE certificates on your “brag wall.” And, by all means, keep a CLEAN shop. I am, by no measure, the most talented groomer around, but I do stay busy because I provide outstanding service and I have proven that I genuinely care about my clients and their pets. Sherry A. Robbins, owner, MoonDoggies Grooming & Design, LLC, Hamilton, OH

By giving the clients the haircut they want and doing it safely, timely and in a clean and friendly atmosphere, you will be an “in demand” groomer. Trudy Wisner, Paws R Us Inc., Brooklyn, NY

I feel that to be a sought after groomer takes time and word of mouth. I am a perfectionist. I tell my customers and feel the extra time that I take is worth it. I do not hurry to get fourteen dogs done in a day. I charge more so I can do the best job I can without stressing out the dog and myself. Sue Hoette, Scruffy to Fluffy Mobile Dog Grooming, St. Louis, MO

You can become a sought after groomer by becoming certified, doing a quality job and receiving word of mouth referrals. Honesty and integrity are your best assets. Let your clients know you are able to do more than just a shave. Bring your own dog to show them the kind of work you are capable of. Try to set up regular appointments, i.e… every 4-6 weeks. Kathy Davis, Critter Care Mobile

As far as being a “sought after” groomer, you must first be a knowledgeable one. Don’t see yourself as “just a groomer”; you are an artist, a pet STYLIST! Project that image! Get out in the public and show yourself. Get to the seminars as often as possible, perhaps even try the competition ring. Even if you don’t place, you walk out with a wealth of knowledge about your grooming that you didn’t have before. Never stop learning, and never stop trying to find ways to improve yourself.

Volunteer for local shelters, or if you own your own business, sponsor local pet events where your name is put out there. Give your clients incentive to refer you and offer a referral discount program. Get to know your fellow groomers in the area and network with them.

I think it’s so silly we are so afraid to talk to each other, and instead see each other as competition when we could be helping each other out! There could be a groomer in your area that just hates doing certain breeds that you like to do and specialize in, and perhaps there are ones that you don’t like that the other groomer is good at. You can refer clients to each other and make your work more pleasant. Beth Haire, Maw N Paws Mobile Grooming, Spring, TX

As far as becoming a sought after groomer, first continue your education to become the best groomer you can become. Attend as many grooming shows as time and money permit. If you only learn one thing at a show, it was well worth the time, money and effort. Develop a niche market. Specialize in a service that your local competitors are lacking in. And above all, demand great customer service from yourself and your staff. New customers have told me that after four or five calls to grooming shops, they chose my shop due to the phone manners that my manager displayed. This was their first impression of my business, and once we get them in for their first visit, they are hooked with our customer service and follow-up protocol. Hope this helps. Good luck and good grooming. Florida

Make yourself and your salon a star business of the community with lots of extra service activity. I am certain there are beauty parlors in your town, some below average, mediocre chains, and the posh one that the elite customer brags about patronizing. Charge what each pet is worth, regardless of breed. Time spent should equal fees charged. Electricians and plumbers do it that way. Good luck to you. A Mobile Pet Groomer, Marcia Hill, Moreno Valley, CA

Becoming a “sought after groomer” is a combination of many things, experience, people skills, handling dogs, work environment, attitude, presentation – it does not come overnight, but takes years of building integrity and trust. Suzy Ferguson, Shear Designz Canine Stylist, Brisbane, Queensland, Australia

Communicate with your customer on exactly the look they would like for their dog and then act on it! My biggest complaint from new customers is… “Every time I go to a groomer I tell them what I want and they do whatever they want anyway!” Be different and listen… then you will be sought after. Linda Lombardi, The Scissor Wizard Dog Grooming, Dunedin, Florida.

Even when doing shave downs, if you take the time to make certain the trim is neat and doesn’t have track lines, the word will spread on what a great job you do. After all, if this is what the client wants, then they will be happy when you do a good job of it. Diane Betelak, Heads and Tails Prof. Dog Grooming, Liverpool, NY

If your work puts you in demand, call yourself a “canine stylist” and set higher fees, promoting your reputation. Publicize your attendance at learning seminars and shows, put pictures of yourself and your best groomers on the wall, with resumes, diplomas, accreditations, accomplishments and wins. Do a client newsletter, featuring groomed pets and news on yourself and your staff. Send it to local veterinarians. Send news releases to local newspapers.
Knowing that superior work will create some demand, your next job is to publicize your business, and to convince clients that you’re worth what you’re charging. That’s marketing, and it is as important as doing a good job. It’s no use being good if few know it. Blow your own horn! Caroline Roden.

Plucky Pioneer Groomer Trailblazes into the Future

“Your mission is to boldly go where no one has gone before.” Do you think that only the crewmembers of the Starship Enterprise have heard these words? Well, they could also have been said to Theresa Wells, one of the first women to pioneer into the grooming and business world.

Do you know anyone with such a passion and love for their career, that even after six decades in it, they look forward to each day with joyful anticipation?

Theresa Wells is that lady. This incredible gal has a fascinating tale of what the grooming world was like in its infancy, the struggles she had to overcome as a woman business owner, and of the amazing grooming world advances she has experienced.

Theresa’s love for animals was evident at a very young age. Her sister, who was sixteen years older than Theresa, raised Poodles. She loved to dress them up and make them pretty. When she was about nine years old, Theresa picked up a pair of clippers and learned to do face, feet, and tail. That was the beginning of her incredible adventure into the wild and wonderful world of grooming.

And, she was business minded from the start. “When I was about ten years old, I would go around our neighborhood,” recalls Theresa. “When I would see a dog in its own backyard, I would take it to my home, bath it and pretty it up… and then,” she admits with a hearty chuckle, “I would take it back to its home and tell the owners that they owed me money!”

Theresa grew up and got married. But she stayed in tune with the dog world by going to dog shows and caring for her own rescued Poodles.

Sadly, Theresa’s husband died in 1960, leaving her with four small children to care for. In 1963, she began grooming full time.

In those days it was rare for a woman to be seen in the workplace. “No one would rent space to me for a grooming shop” she said.
Undaunted, Theresa got a job grooming at a veterinary office - but, “I had to enter and leave by the back door,” states Theresa, “because the veterinarians didn’t want anyone to know that a woman was clipping their pets. The dogs were brought back for me to groom, and I never saw the owners.”

“At that time, full hand-scissored grooms were about eight dollars, of which I received half,” Theresa recalls, adding, “And, there were no curved shears, high velocity dryers, or other time-saving equipment back then.”

After a couple of years, Theresa was able to find a location to rent and she became the first businesswoman in the Washington, DC/Baltimore area. Securing a location was only the first of many hurdles that she was to overcome.

Next, Theresa decided that she needed a catchy name for her shop. She decided to call it “The Clip Joint,” a name it still bears today.
Then, she needed a source for supplies. “Oh, there were suppliers - but in the 1960’s grooming was very male-dominated and no one wanted to do business with a woman Theresa states emphatically. “Fortunately, I had a friend who was a barber, and he helped me get products.”

Early grooming equipment was limited. “I had a pair of Oster A-2 clippers and a couple pair of Double Duck scissors,” she states. “My first grooming table was a cut-off kitchen table with a cabinet on top of it.”

The Clip Joint flourished. “Yes, I became very successful,” admits Theresa, “but I worked hard and put in many long hours. And,” she adds, “I’ve always subscribed to the John Smith Law, which is: If you don’t work, you don’t eat!”

The first seminar that Theresa ever attended was about 1970 and was held in Saddlebrook, New Jersey. Even in the grooming world’s infancy, Theresa knew the importance of continuing education.

“Educate yourself,” Theresa advises. “There is always a better way to do things. Someone always knows something that you don’t.” Theresa and her three daughters can often be seen together at seminars.

“I give Sally Liddick and Gwen Shelly so much credit for the tremendous advancements of the grooming industry,” exclaims Theresa. “It has been through their efforts, hard work, and visions for the future that the grooming industry has progressed so far so fast.”

“They invented the Groom-O-Grams, created the Groomer To Groomer magazine, and put their heart and soul into producing educational seminars and trade shows that catapulted our industry from the Stone Age into the future!” Theresa continues. “Sally knew the needs of groomers. She was a groomer herself, as was her mother before her.”

At one early Groom Expo, Theresa met Sally Liddick’s mother, Sarah Stanton, and found that they had a lot in common. Theresa and Sarah were both involved in a male-dominated business, both loved what they were doing, both had daughters who were groomers, and the first year they met - they were amazed to find out that they each had made and brought collar and leash covers to the Expo.

That encounter led Theresa to expand her career in a new direction and perfect the talents that had their beginnings when she dressed up dogs as a child. She began to make doggie bandannas.
“I am a compulsive person, and everything has to be perfect,” states Theresa. “I just hated bandannas that were cut with pinking shears. After a short while, they just looked like rags around the dogs’ necks. I purchased a serger, and that was the start of it. I love, love, love making bandannas - I am consumed with it,” confesses Theresa. “I feel that I am an artist. Now, I am known as The Bandanna Queen.”

One area that Theresa is very enthused about is groomer licensing. “I think licensing is a wonderful thing,” affirms Theresa. “Licensing protects groomers and upgrades their professionalism. It is only through seminars and continuing education that knowledge can be brought to everyone. And as we all know, knowledge is power.”

What are some of the important advances that Theresa has witnessed in the grooming profession? “Oh, my goodness,” she says excitedly, “the camaraderie that groomers have with each other now is amazing! That was totally unheard of in the early days. Groomers did not even speak to each other - let alone get together and share knowledge and ideas.”

All three of Theresa’s daughters have followed in their mother’s paw prints er… footsteps. Her daughter, Janice, is a mobile groomer in Lexington, Kentucky. She owns Janice and G’s Groomobile. Daughter Patty owns Animal Crackers in Accident, Maryland. And Florence is still with the family business, The Clip Joint in Baltimore.

Florence wasn’t planning to become a groomer. “I love animals,” Florence explains, “but I didn’t want to get dirty. I planned to become the first woman dentist with a pain-free practice.”
As fate would have it, Florence did not become a dentist. She became the owner of The Clip Joint in Baltimore, Maryland - the business her mother Theresa started in 1970. Florence has been grooming for thirty-five years. The Clip Joint still caters to many of its original clients, and also their children and grandchildren.

“The majority of our clients book their appointments a year in advance,” states Florence. “We give each client a calendar, and put little bone-shaped stickers on the day they have their appointment, and we call them the night before each appointment to remind them.”

Florence is famous for her pet makeovers. “I think that a good groomer can look at a pet and see what will look best for them,” she explains.

Florence eagerly attends seminars, in search of equipment and knowledge to keep her at the top of her game. As a matter of fact, about six weeks after Florence took a CPR course at Groom Expo in Hershey, she had both the worst and best day of her grooming career.

Florence was grooming a cat one day at The Clip Joint when it suddenly went bezerk. It attacked Florence, sank its fangs into her hand, all the while screaming, growling and raking her with -tion of slowing down!
For information on Theresa’s Bandannas, request Reader Service Card #1734.

ATLANTA PET FAIR REVIEW

Best All round
Stylist winner,
Vero Do Sylva (right)
Sponsored by Wahl Clipper Company

Best in Show winner, Vero Do Sylva (middle)
sponsored by the Andis Company

Atlanta Pet fair is the first major show in the Southeast on the calendar each year and attendees were anxious to shop the 90+ exhibitors.

Thirty-six speakers presented seventy-two lectures geared to multi-level interests: Management, Stylist, Mobile Stylist, Bather/Prep Tech, and Student.

Vero DaSylva, of Warren, Ohio, won Best Stylist in Show and Best All Around Stylist. Vero was honored at a Best In Show reception, where she was awarded the coveted Atlanta Pet Fair gold medallion. Deana Magliano of Tampa, Florida, was named Best First Time Competitor, and received $1,000 worth of equipment from Hanvey Specialty Engineering.

GroomTeam USA ’05 team members were in attendance in their uniforms and described their experiences participating in international competition. The Lynne Carver Memorial Award was presented to Vero DaSylva, recognizing her as the Best All Around Stylist on the team with her multiple wins.

Next year’s Atlanta Pet Fair will be held at the Hilton Hotel at the Atlanta Airport, March 3-5, 2006. For more information, request Reader Service Card #1651.

To Shave or Not to Shave

Using clippers on Lab-like breeds is not normal or natural. But as a professional pet stylist, I do have many requests to shave them because of shedding in the home or owner allergies to the shedding coat. Always remember when taking them short that you are removing the pet’s protection from the sun, so after the procedure recommend that the owner keep the pet shaded from the sun to prevent burning.

You also change the shedding cycle by removing the weight of the coat. You will want to remove a small amount of dead coat before shaving using an undercoat rake. A fine stripping knife can be used after clipping to help the remaining dead hair to be shed out. Just a few minutes gently gliding over skin can be helpful in preventing clogged pores.

The clippers I like to use for thick double-coated breeds is a higher power, higher speed clipper with 4000 plus strokes per minute. I prefer to use the 7F blade against the growth of the coat. It leaves a smooth, clean finish. The 7F can be purchased as an additional blade to your clippers. Most clippers come with a #10 blade, which I use on the inside and outside of ears, with the growth of coat, because you never want to go backward with a blade on the ear. I also use the #10 blade in pads and on tummy areas. I call it a Smoothy.

Hope this helps,
Chris Pawlosky

Andis Introduces New Sizes in Ceramicedge™ Blades

Andis has introduced its CeramicEdge™ Blades in two new sizes – 3/4” HT and 5/8” HT, which leave hair 3/4” or 19 mm long and 5/8” or 16 mm long, respectively. The patent pending ceramic cutter on the blade is designed by Andis®. This cutter is more durable than imported ceramics and stays up to 75% cooler than steel cutters.

“Our CeramicEdge™ blades are ideal for most scissor and drop-coated breeds,” notes Fred Koeller, Vice President of Marketing at Andis Company. “These blades leave a plush finish in less than half the time it takes with steel cutters. You can now accomplish scissored show trims easily with clippers; non-scissored legs never looked so good, so quickly. The CeramicEdge™ blades are a great alternative to fumbling with attachment combs, and the blades feed into the hair better than an attachment comb does.”

For more information, request Reader Service Card #1724

Feline Educational Products

Create a new profit center by offering feline educational products from the Animal Behavior Experts, Animal Behavior Associates.
Cats Come Clean – 50 Tips About Cats and Litterboxes
Understand Your Cat’s Bathroom Habits, Prevent Elimination Problems. (Booklet)
What Cats Want: Creating a Cat Friendly Environment. Maximize your cat’s enjoyment of life, and prevent most common cat behavior problems.

Helping Cats Co-Exist: Creating Feline Friendships. Multi-Cat Household Checklist to improve your cats’ well-being.

Telecourses: What Your Cat Wants You to Know. Take part in a live telephone class designed to help cat owners understand and meet their cat’s behavioral needs. For more information, request Reader Service Card #1662.

Happy Cat Fur Ball Remover

First time offer! Anvil USA announces the addition of Happy Cat Fur Ball Remover texture shear, made from 100% Stainless Steel and non-slip comfort coated handles.

Sometimes brushing and combing is not enough to relieve the effects of matted hair. Two snips of Happy Cat Fur Ball Remover and voila'– problem solved!

Anvil's tools are covered by a lifetime guarantee on material and workmanship. Request Reader Service Card #1625.

Bamboo Fine Tooth Comb for Cats

Bamboo rotating fine tooth comb has rotating tines on this two position grooming tool, which reduces strain on a cat’s hair. The sliding handle allows for ease in reaching tight areas and for different user grip preferences. Request Reader Service Card #1577.

Bamboo Cat Body Brush
with Shampoo Applicator

Bamboo Cat Body Brush with shampoo applicator is a “spa” treatment for any cat. This ergonomically designed body brush features soft rubber nubs that both clean and massage. Specifically designed for cats, the Body Brush tines are thinner and more flexible than the tines on the dog version. The integrated soap bottle is designed for one-handed operation, leaving the other hand free to hold pets during bathing, and can be filled with a favorite pet shampoo. It is ideal for wet or dry use. Use it on wet pets to thoroughly penetrate coat and massage the skin during bath time. Use it on dry pets to release healthy oils into the pet’s skin and reduce shedding. Request Reader Service #1574.

Pedicure Set for Cats

Cat Guillotine Nail Trimmer, Styptic and File is a 3-in-1 Pedicure Set. The unique design of this product allows for cats to sit on a lap while their claws are trimmed with the angled blade. The 3-in-1 set is complete with a styptic and file, both stored in the trimmer’s handle. Request Reader Service Card #1576.

4-in-1 Grooming Set

Cat Slicker/Bristle Brush & Combs 4-in-1 Grooming Set contains a wire slicker brush that reverses to a convenient bristle brush for complete grooming. In addition, pal-sized flea and fine combs are tucked into the sides of the brush, making them easy to access and less likely to be lost during storage. Request Reader Service Card #1575.

CatFisher new line of Cat Toys

Bamboo recently launched an innovative line of fishing-inspired cat toys called CatFisher. At the heart of the line is the CatFisher Rod & Reel toy. With a true-to-life casting reel and catnip-scented mouse “lure,” the CatFisher Rod & Reel turns cat lovers into cat “fishermen,” letting them cast their reels up to 40 feet from the comfort of their own sofa. The CatFisher Rod & Reel is collapsible for easy storage and even contains a mini “tackle box” in the handle that holds a second catnip-scented mouse “lure.” Request Reader Service Card #1571.

CatFisher Mouse Mitt

Playtime would not be complete without the new CatFisher Mouse Mitt. All a cat lover needs to do is pull on the comfortable canvas glove with its four detachable, catnip-scented mouse “lures.” Special elastic lines in each finger promote a “fishing frenzy” as cats tug and pull each lure up to twelve inches. The Mouse Mitt protects hands from scratches and nips while cats play. Request Reader Service Card #1572.

CatFisher Bobber

When cats are home alone, they can still enjoy playing with the CatFisher Bobber, featuring a weighted bobber, spring-steel “hook” and dangling catnip-scented mouse “lure” designed to engage cats immediately. No matter how quick and agile the swatting cat may be, the CatFisher Bobber always returns to the upright position. Request Reader Service Card #1573.

Book on Pet Loss

Author Karen Carney addresses the issue of pet loss in They're Part of the Family: Barklay and Eve Talk to Children about Pet Loss, a book for parents and children to read together. The book helps parents, veterinarians, and others explain pet loss. The death of a pet may be a child's first experience with death. Barklay and Eve, the inspiration for the book series, are Portuguese Water Dogs, the actual pets of author and illustrator, Carney. Request Reader Service Card #1626.

Crazy Pet’s Cat allergen Shampoo

Help has arrived, so even the allergic among us can enjoy quality time with kitty. The Crazy Pet Company has introduced Crazy Cat Allergen Shampoo, which is made to control the dander on cat coats that causes allergic reactions.

In order to experience the shampoo’s full effect, simply massage kitty’s fur with the freshly scented, cat-friendly shampoo every day for a week. Then usage can gradually decrease to every three or four days. As allergy symptoms decrease, usage can be cut back. No rinsing is necessary and no messy residue is left behind. Request Reader Service Card #1624.

Pet Dinnerware and Accessories

Who ever said pets can’t dine in style? Castlemere's Color Block Collection is a fashionable assortment of matching pet dinnerware and accessories that brings style and charm to a pet's dining space and adds flair to a pet owner's home. Color Block features trendy colors, bold bone and fish motifs, fun shapes, and polka dots, visually attractive to humans and pets alike. Request Reader Service Card #1689.

CatPuccino Cat Food

CatPuccino is made of (75%) tuna, ground barley, spinach and flax seed. The ratio of protein to carbs is 3 to l. It smells great, looks great, tastes great, but most of all it’s nutritious. This food can be re-hydrated back to its original form by adding warm water, then draining off and “walla”; our warm soft tuna blend. The best part is that our food is made of all human grade ingredients straight off the grocery store shelf, no fillers, preservatives or by-products, truly holistic. No cutting corners for our wonderful feline friends. For more information, request Reader Service Card #1664.

CatToys.com Gets the Super Scoop

Arm & Hammer® has chosen CatToys.com as the fulfillment company for its Super Scoop® cat litter promotion.
Every consumer registering on the www.armhammerpets.com site immediately receives $5 off a $20 minimum purchase at CatToys.com. Cat enthusiasts can also win cash and prizes and accumulate points for purchases of other cat fancier merchandise.
“CatToys.com has something for every cat lover,” says Jill Gizzio, founder of CatToys.com. “We offer a monthly cat treat delivery program. It’s really popular. Cat parents love browsing our Shop By Personality section where we categorize the toys by playing behavior like Cat Couch Potatoes or Plays Well With Others.”

CatToys.com offers a selection of highly unique cat toys and accessories. The impeccable service makes CatToys.com a natural vendor of choice for retail pet stores and cat owners alike. For more information, request Reader Service Card #1666.

Davis Detangling Shampoo

Davis Manufacturing is pleased to introduce a combination shampoo, detangler and conditioner that leaves hair feeling especially light and natural. Unlike other detangling products that rely on heavy solid wax and silicone to loosen snarls, Davis Detangling Shampoo is formulated with a liquid detangling agent that does the job without weighing hair down. Combs and brushes glide right through wet and dry coats with ease and minimal breakage. In addition, rich conditioners in the formula rejuvenate dry coats while adding sheen and a silky texture. Request Reader Service Card #1693.


The Volumizer

Bad pet hair days are history thanks to this versatile new body builder from Davis Manufacturing. A long-lasting foaming mousse, The Volumizer™ creates thicker-looking coats, fluffs flat ones and adds texture and flair, all while leaving coats feeling soft and natural, never sticky or stiff. The Volumizer™ gives award-winning coat finishes to all breeds of cats, whether applied all over to damp coats after bathing, or just to problem areas on dry coats between grooming sessions. Its effects are especially stunning on Persians, Himalayans, Rag Dolls and other long-haired cats.
The Volumizer™ comes in an easy-to-dispense container. Request Reader Service Card #1615.


Cat & Kitten Foaming Shampoo

Cats and a tub of water usually don’t mix! Espree has created a foaming shampoo that your cat will purr for. Pure & Natural is a deep cleansing foam that will remove grease from the coat while brightening and adding moisture. Vitamins, natural oils and extracts repair and condition the coat leaving no dulling residue, only fluff and shine. Lavender and Rosemary are natural herbs containing calming qualities and a light soothing aroma. Bath time is no longer a stressful event! A light sponge rinse with warm water is all that is needed to dissolve this low suds formula. You and your cat will love the results. Request Reader Service Card #1623.

Outwitting Cats
by Wendy Christensen

Skeptics claim it’s impossible to understand, much less train, cats. Happily, Wendy Christensen knows they’re wrong. Intelligent, independent, and often stubborn, cats are also highly self-interested, ever alert for a good deal. Whatever your cat problem, fighting, finickiness, sofa-scratching, neighbor cats digging up your garden, you’ll find answers here. Wendy Christensen tells you what works, and what doesn’t, what to do right away, and what never to do. For more information about this book, request Reader Service Card #1645.


Halo’s Chemical-Free Dip you Mist!

This full-strength blend of aromatic oils repels pests naturally, and it has absolutely no chemicals or pesticides, so it will never hurt a pet or a human. Environmentally safe with three easy ways to use: mix with shampoo; mix with water and use as a spray on yourself, pets, friends, pet beds, indoor and outdoor furniture — wherever pesky pets might bother; or place a few drops of the full-strength concentrate onto a fabric collar. It smells fresh and minty because it contains Tea tree oil, Rosemary oil, Sage oil, Cedarwood oil, Peppermint oil, Sweet orange oil, Eucalyptus oil, Citronella oil, and Pine needle oil. Request Reader Service Card #1619.

Bathing & Grooming Made Easy

The easiest way to keep your new kitty clean and smelling great… Cloud Nine! Use our safe and gentle, all natural shampoo. Provides nourishing botanical oils to the coat and restores suppleness to the skin. This non-drying formula and rich lather imparts new revitalizing luster and gloss. Rinses out easily and quickly so it saves on water! Contains Aloe, JoJoba Oil, Rosemary and other soothing herbs to help relieve irritation to the skin. Easy to rinse out of all types of coats, so that grooming is finally a pleasure for both you and your kitten. Request Reader Service Card #1618.

Natural Herbal Ear Wash

Natural Herbal Ear Wash®, by Halo, Purely for Pets, is a natural alternative to chemical ear products on the market. The healing and soothing herbs in a base of witch hazel are antifungal and antibacterial. The product works on contact for any problem ear condition, eliminates earwax build-up, dirt, and prevents infections. It’s easy to use and never greasy! Holistic veterinarians nationwide recommend Natural Herbal Ear Wash for your cats, dogs, and other furry friends. It couldn’t have happened to nicer pets! Request Reader Service Card #1620.

Brush with Peel-Away Moist Wipes

Your prized cats can look even better in between shampoos, thanks to the new VMX PetVantage™ Essentials™ Speedy Groom™ Brush with Peel-Away™ Moist Cloths product from Hartz. It’s expressly designed to refresh and keep the cat’s coat and skin healthy and looking its best after bathing.
The cloth wipes contain a gentle cleansing formula that includes Vitamin E and aloe. They freshen, clean and condition the coat while removing loose and dead hair, and leave a light, fresh fragrance. After use, the top layer wipe can be simply and easily removed and discarded. There are 14 separate wipes per brush and its handle is cushioned for comfortable use. Refill wipe cartridges are available separately. Request Reader Service Card #1614.

Hartz Soy Milk Bath for Cats

Cat groomers can provide the ultimate shampooing experience to their clients with Hartz’ new VMX PetVantage™ Essentials™ Botanicals™ Soy Milk Bath™ for Cats. A warm milk fragrance, plus special nutrient beads for the pet’s coat make this a great choice for savvy groomers. Soybean oil provides protein conditioning and moisturizing, while the antioxidant property of milk thistle offers additional conditioning power without removing essential natural oils from the skin and coat. The gentle shampoo with encapsulated beads, which is PH balanced for the cat’s skin and coat, is available in inverted, no-drip 18 oz. bottles. Request Reader Service Card #1613.

HealthyPetNet Treats for Cats

HealthyPetNet treats cats from the inside out with products formulated by Dr. Jane Bicks, a holistic veterinarian. Dr. Jane has produced a full line of cat products – natural food, treats, supplements and pet care products. The company will ship direct to your customers or you can carry inventory. Dr. Jane also answers your product questions by phone, email or conference call. For more information, request Reader Service Card #1588.

Personalized Tags and Designer Necklaces

HeartStrings Enterprises, an industry-leading supplier of personalized sterling silver jewelry and gifts since 1997, will be expanding its business by offering a line of personalized tags and designer necklaces for pampered dogs and cats. The new line Personalized Paws was created to give pet owners who are crazy about their pets personalized jewelry pieces that are as fun, cute, and special.

The collection will feature eighteen pet tags which range from $9-$16 wholesale, including personalization. Also included are four decorative designer pet necklaces that could be defined as elegant, adorable, and preppy. Wholesale prices are $8-$26 for the necklaces. Request Reader Service Card #1643.

Humane Society’s Publications

The Humane Society of the United States has publications, many in English and Spanish, for groomers and their clients with cats. A sampling includes: Your Baby and Your Pet (practical tips for making safe introductions between babies and pets and preventing toxoplasmosis), A Safe Cat is a Happy Cat (information to create feline-friendly homes), The Uninvited Cat (advice on dealing with unwelcome cats on your property and helping them), Cat Behavior Tip Sheets (humane solutions for common annoying cat behaviors). For more information on obtaining these publications, request Reader Service Card #1636.


Feline Greeting Cards

Felines are not forgotten in Hunkydory paper products signature line of greeting cards with sentiments to which all pet owners can relate. Hunkydory’s feline cards present real moments in the cat-human relationship, which range from humorous to sweet to sad. Hunkydory’s cards are for people who consider their cats to be part of the family. The 5x7 cards feature Hunkydory’s signature black and white images, with full color cards available for the winter holidays. All cards are now sold with Hunkydory’s new lime green envelopes. Request Reader Service Card #1616.

Memorial Stones for Pets by Kay Berry

Pet owners now have more ways to celebrate the life or memorialize the loss of their four-legged companions. Kay Berry, producer of cast stone accents for the home and garden, has introduced new designs for the pet industry, from playful, humorous designs to personalized memorial stones.

Kookie Kutouts, a new collection of cast stone designs by artist Rachel Anderson features whimsical shapes and lighthearted sayings. They include the Beware of Friendly Dog dog bone and the Bird Watcher cat to announce the presence of a pet. They can be attached to a wooden rod as a garden stake or alone as a home accent.

The simple Beloved Pet Personalized Stone can be used as a memorial stone or grave marker for a deceased pet. It includes a bronze-finish nameplate for engraving. Request Reader Service Card #1638.

DryFur Pet Carrier Insert

K C Pet Products has a new invention to make travel more comfortable for pets, the patented DryFur Pet Carrier Insert. DryFur is a disposable super absorbent crate mat developed for keeping pets dry and comfortable while being transported in pet carriers, crates or cages.

The DryFur Pet Carrier Insert, similar to a tiny cloth covered air mattress, turns a plastic carrier into instant luxury for a pet. The mat is cozy, protects against extreme temperature and absorbs and locks wetness away from your pet in the event an accident occurs or water bowl spills. Once the pad is soiled it can be tossed away in the regular trash. Request Reader Service Card #1621.

Kittywalk Deck and Patio Containment System

An award-winning portable cat containment system that is safer and more comfortable than cages and pens and is made of open net construction for maximum visibility and ventilation. It’s ideal for backyard decks, patios and apartment balconies. The system extends to six feet long, and additional units can be added. Team several units together for added length. There’s an easy-to-snap together rail system, and it’s weather resistant for all seasons. Comes with a handy travel and storage bag. Request Reader Service Card #1642.

CMI Offers Solution for Fat Felines

Are you looking for a way to keep your cat healthy, entertained, and happy? The Lazy Cat Laser by CMI, Inc. is designed to keep a cat in top physical shape while having fun. This innovative product projects the image of a red laser mouse onto any surface, creating hours of fun for pets and owners alike!

The Lazy Cat Laser is powered by three watch batteries, (included with purchase) and can be easily replaced. The product is small enough to be attached to a key chain for convenience, so playtime is possible anywhere! It is covered by a five-year warranty. Request Reader Service Card #1637.

Dog and Cat Repellent/Training Aid

The Liquid Fence Co. is proud to announce their latest addition to its all-natural and environmentally safe line of products.

Liquid Fence Dog & Cat Repellent/Training Aid was designed to deter animals from performing their duties and destroying landscaped areas, as well as lawns. It is also very effective when sprayed in and around garbage cans where animals will scavenge for food. This product is available in convenient quart and gallon ready-to-use sizes.

It is made from essential plant oils that mask the familiar odors of other animals with a scent that the animals find offensive, thus, training them to stay away from the treated area. This product recently received member approval through the National Home Gardening Club, where the product was tested and recommended. Request Reader Service Card #1627.

Innova Evo Food for Cats and Kittens

Many cat owners are unaware of the special dietary needs of their feline friends. Cats are carnivores by nature and because of their inability to conserve nitrogen, they rely on a consistent consumption of protein. Additionally, cats’ digestive systems are not geared for carbohydrate metabolism. With these important facts in mind, Natura Pet Cat & Kitten announces Innova Evo, which has not only the highest protein of any cat food on the market, but also is completely grain free. Innova Evo closely approximates the ingredients, nutritional profile and feeding benefits of the typical raw food diet in a safe, sanitary, nutritionally complete and low cost manner. For more information, Request Reader Service Card #1692.

Butterfly Ball Cat Toy

If there’s anything that excites cats more than the sight of an animal in flight, it’s the scent of catnip. Now Kitty can enjoy both of these sensory stimuli at the same time, with the new Butterfly Ball catnip toy from OurPet’s Company.

A uniquely shaped plastic toy resembling a small ball with wings protruding from either side, the Butterfly Ball will fly, flutter and spin in wild, unpredictable directions when swatted or tossed by playful feline paws. It also has a hollow center that can be filled with a highly aromatic liquid catnip extract. For more info, please request Reader Service Card #1079.

Pooch Dry Shampoo for Dogs and Cats!

This is no ordinary shampoo! It effectively cleans without the use of water. No water, no rinsing! Pampered Pooch Dry Shampoo is a “problem-solving” pet shampoo that simplifies the grooming process and can be used anytime, anywhere.

This amazing product dries fast, won’t flake, and leaves no residue. It rids odors, and it’s ideal to use on cats, and older or sick pets who can’t tolerate a grooming that requires rinsing with water.

It’s great for spot cleaning, touch-ups, in-between grooming, and grooming. It’s a lifesaver when a pet needs a bath and the weather won’t permit. And, it’s a “must take-along” product when traveling with a pet! Request Reader Service Card #1617.

Panic Mouse interactive Cat Toys

Panic Mouse Inc., the largest maker of interactive cat toys, continues to grow its already impressive line of random motion, cat stimulating toys. Teaming up with Warner Bros., Panic Mouse Inc. launched the Tweety Bird Panic Mouse last month.

Panic Mouse Inc. cat toys are designed to simulate unpredictable “mouse-like” movements, enticing your kitty to play and exercise. Panic Mouse is not just for cats – cat owners will laugh and smile as they watch their feline’s crazy antics. The random unpredictable motion of Panic Mouse cat toys is sure to stimulate cats of all ages. Purchase your favorite Panic Mouse model today at your local pet store, your cats will love you for it!! Request Reader Service Card #1646.

In zoological terms, the ideal living situation for cats is two or more cats living together, but in most cases only one cat is kept in a household. For these lonely cats, Panic Mouse will become a good playmate. Owners can also enjoy seeing their cat being a happy member of the family.

Panic Mouse is a completely new health toy for cats, which eliminates shortage of exercise, obesity and stress problems, while the owner plays with the cat. It heightens your cat’s vitality, and he never gets bored.

The mouse’s motion is digitally simulated. It will never carry out the same motion twice, and the cat’s eyes will lock on to it! Amazing movement!!! Request Reader Service Card #1592.

Nutritional Supplements Help Keep Older Pets Healthy

A leading provider of nutritional supplements for pets has introduced two new products to provide needed nutrition for geriatric dogs and cats. DogSure™ and CatSure™ from PetAg are formulated to give older pets the nutrition they need during their golden years. Both products support fluid intake plus have low lactose content for easier digestion; great for sensitive animals, contain linseed oil, a great source of DHA, and are high in antioxidants to strengthen immune systems. They feature increased protein levels and include healthy levels of disease-fighting Omega 3 and 6 fatty acids. These supplements have DHA for memory enhancement and promote healthy skin and coats in cats. For more information, request Reader Service Card #1665.

Aqua-Dri 2000 Cage Dryers from PetLift

Quiet and vibration free. Eliminates stress and discomfort. Animal stands on a double floor above the jets of air circulating under and around the dog. No blasts of air, just a warm gentle breeze. No thermostat, operates at a constant temperature of 97 degrees F. and can run constantly for 24 hours without producing excessive heat. Runs on 110v and is very economical. No maintenance. Welded steel construction. Removable stainless steel floor and grill. Available in three sizes. Request Reader Service Card #1670.

Mini Cat, Dog Tub from PetLift

Ideal for bathing felines and small canines. No bending, back saver. Off floor to the front ledge. Over-all Height 57", 32 Wide, tub 27" Deep. Constructed of 16 gauge stainless steel. Furnished with tie downs, and stainless steel adjustable legs. Available with a selection of faucets and sprayers as an option. Request Reader Service Card #1669.

Ruff-Doggie announces Kitty Cat Safety Collars

RUFF-Doggie announces the newest edition to the RUFF doghouse, Kitty Cat Safety Collars. Proudly show off your little kitty with these unique safety collars hand made with the softest luscious lamb leather in pastel pretty kitty colors and accented pearl-esq gems and “o” ring. A little bell tells you when your favorite pet is heading to you for love. Collars are sized 9-10.5 and are the purr-fect collars for the finicky kitties who only desire the best. The dazzling colors are: white with clear gems, blue with aquamarine gems, purple with purple gems, pink with pink gems, green with green gems, and a brand new RUFF-Doggie color combination: Black leather with red gems (looks stunning on grey cats!) Request Reader Service Card #1633.

Healthy Pet Treat for Pill Delivery

S&M NuTec and Pill Pockets, Inc. are excited to announce that S&M NuTec has acquired the assets of Pill Pockets, Inc. Pill Pockets® is a healthy and palatable treat with a patented pocket to safely conceal and deliver medicines for dogs, cats and other pets. Veterinarian-designed and recommended, Pill Pockets® are made using all human-grade meat protein plus other high quality, healthy ingredients that result in a treat that, when properly formed, completely conceals medicinal odors, making pill giving vastly easier. Request Reader Service Card #1622.

ScatMat helps Keep Your Kitties off Furniture and Counters

This spring help your kitties learn good house manners by keeping them off furniture or counters, or out of selected rooms. ScatMat emits a mild, harmless static pulse when your pet touches it. Pets soon learn which parts of your home they should avoid. With three intensity levels, ScatMat works for any size cat. The ScatMat is now available in a new clear format, blending into any décor. For more information, request Reader Service Card #1629.

Eliminate Foul Cat Odors Naturally

IMEK is proud to introduce two new environmentally friendly products… Smelleze Pet Deodorizer Pouch and Smelleze Cat Litter Deodorizer Additive. These natural, odorless, non-toxic deodorizers are designed to eliminate unpleasant cat and cat litter odors without masking them with perfumes. Smelleze provides a safe and cost effective solution to tough cat odor problems that plague many homes. For a breath of fresh air, simply place a Smelleze pouch in the pet area with an odor problem or sprinkle Smelleze granules in the cat litter box and smell the difference. These products come with a 100% risk free, satisfaction guaranteed warranty. Request Reader Service Card #1586.

The Cat Cottage with Litter Pan Hider

Snyder Mfg. Co. has developed a variety of ways to make your feline clients more comfortable in their home away from home. The Cat Cottage with Litter Pan Hider creates a litter pan section that is separate from the cat’s resting space, available in both “tall” and “over-under” styles. Our Corner Cat Cottage is a great solution for expanding your cat boarding room. Our 45 angle corner unit converts wasted space, while at the same time creating an attractive boarding area. Our Cage Dryer is perfect for drying cats. Our quiet Cage Dryer with its soothing warm air circulation is almost as nice as napping in the sunshine! Cats enjoy gentle drying, instead of enduring the noise and discomfort of a typical dryer. Request Reader Service Card #1631.

Spot’s Stew for Cats

Spot’s Stew for cats is so healthy and delicious; celebrities have even tasted it on TV! It’s the only pet food in the world prepared with natural, human-grade ingredients in a USDA kitchen. Hailed by holistic vets as “the pet food that heals,” it’s the best remedy to eliminate shedding, scratching, hot spots, digestive tract problems, obesity and even diabetes. Taste-tested on animals and humans alike. You gotta love this stuff! Request Reader Service Card #1690.

Tomlyn Pet Care Products introduces two New Formulas

Enthusiastically received by pet owners and groomers alike, Tomlyn Products expands its line of quality nutritional supplements with the introduction of two new products, Nutri-Cal® for Cats and Laxatone® Tuna Flavor.

Nutri-Cal® for Cats is the veterinary standard in dietary supplements for cats. It is a high calorie supplement providing extra energy and nutrition in an easily digested, great tasting gel.

Laxatone® Tuna Flavor is safe and effective for daily use in the treatment and prevention of hairballs, a specific problem affecting cats, kittens, and long-haired dogs. The gel formula coats the hairballs and allows them to easily pass along the intestinal tract. Laxatone® Tuna Flavor has an irresistible taste of tuna that is appealing to all cats, even the most finicky ones! Request Reader Service Card #1715.

New Opticlear for Cats

Enthusiastically received by pet owners and groomers alike, Tomlyn Products has expanded its line of quality non-prescription medications for cats with the introduction of Opticlear™ for Cats.
Opticlear™ for Cats is a sterile eye irrigation solution developed especially for cats. Like humans, cats’ eyes can become irritated from dried mucous, pollen, air pollutants, bits of hair after grooming and a variety of other materials. Opticlear™ for Cats can help relieve the irritation and discomfort caused by these annoyances. Request Reader Service Card #1716.

Bitebuster Saftywear

Bitebuster Safety Wear, known for their innovative line of all-synthetic, flexible, washable, puncture and scratch resistant gloves and sleeves would like to introduce the all new EXTREME Gauntlet!

Like the regular gauntlet, the main materials used are kevlar and nitrile rubber, kevlar for scratch resistance and nitrile for puncture resistance. The EXTREME Gauntlet is EXTREMELY longer (four extra inches) and EXTREMELY thicker (22inch nitrile insert for puncture and crush resistance) and still EXTREMELY flexible! If used when bathing animals, your arms stay EXTREMELY dry due to the nitrile insert. This is our most protective glove yet! Available in one size fits most. Request Reader Service Card #1731.

The Scratchbuster

The Scratchbuster gripping glove is here! These gloves are made of a thin knit material called Dyneema, which is similar to kevlar in its cut and scratch resistance qualities. This comfortable knit glove is coated with nitrile rubber on the palm and finger tips to help in puncture resistance, as well as giving you an excellent grip on the pet or clippers you may be holding. When worn with our Bitebuster padded sleeve which totally protects the back of the hand and forearm, cat grooming is safer than ever. For more information request Reader Service Card #1730.

Degrease Shampoo

Greasy cat coats are not a problem when you have Davis Degrease™ Shampoo. This powerful formula is particularly suited for the quick and easy removal of difficult oil, grease and dirt. One of our most versatile shampoos, use it to thoroughly clean pets plagued with oily seborrhea and stud tail. A favorite on the show circuit, it is the perfect choice for producing a squeaky clean coat, prepped and ready to accept special shampoos. A soft paste when cool, the consistency of Davis Degrease™ Shampoo changes to a thick ivory liquid in warmer temperatures, performing equally well in both forms. Request Reader Service Card #1726.

Flint River All-Natural Cat Food

All natural cat food is very healthy for felines. Cats need a lot of protein so quality protein is especially important to help prevent urinary problems. Flint River uses only human grade ingredients, thus they will shed less, have less hairballs (if any) and even eliminate a smaller amount! It is extremely palatable (food and treat, too) and Flint refunds the price if not 100% satisfied! FRR Cat Food is an easy sell in a groom shop, even to dog people, who often have cats at home. Setting up some customers to have it shipped directly to their homes (price includes UPS) creates healthy cats plus a residual income on all orders & reorders for the entrepreneur! Request Reader Service Card #1725 for more information.

Chipp2 Accessories for Dogs

Chipp2 makes people items for dog lovers. Their products are sold world wide to pet owners and breeders. Chipp2 has ties, cosmetic bags, suspenders, and belts offered in 90 breeds. Wristwatches, Fob Watches, Marble Paperweights, and Crystal Paperweights are made in 150 breeds. Chipp2 can also make watch products custom made with your client’s pet on the watch face at no additional cost. Request Reader Service #1760.

Back to Top

Sally's Desk

In the Winners Circle
with Jackie Boulton

Barkleigh Presents
Super ProGroom
& IJA Competition at
SuperZoo

It’s Groom Expo
Time Again!

Star-Studded Super
ProGroom and Super Contest
in Vegas

The Grooming View:
Money Making Additions
Part I

Cat grooming can be
profitable

Question
By Bonnie Wonders

How do you become a
“sought after” groomer?

Plucky Pioneer Groomer Trailblazes into the
Future

ATLANTA PET FAIR
REVIEW

To Shave or Not to
Shave

Andis Introduces
New Sizes in Ceramicedge™
Blades

Feline Educational
Products

Happy Cat Fur Ball
Remove

Bamboo Fine Tooth
Comb for Cats

Bamboo Cat Body
Brush

Pedicure Set for Cats

4-in-1 Grooming Set

CatFisher new line of
Cat Toys

CatFisher Mouse Mitt

CatFisher Bobber

Book on Pet Loss

Crazy Pet’s Cat allergen
Shampoo

Pet Dinnerware and Accessories

CatPuccino Cat Food

CatToys.com Gets the
Super Scoop

Davis Detangling
Shampoo

The Volumizer

Cat & Kitten Foaming
Shampoo

Outwitting Cats

Halo’s Chemical-Free
Dip you Mist!

Bathing & Grooming
Made Easy

Natural Herbal Ear Wash

Brush with Peel-Away
Moist Wipes

Hartz Soy Milk Bath
for Cats

HealthyPetNet Treats
for Cats

Personalized Tags and Designer Necklaces

Humane Society’s
Publications

Feline Greeting Cards

Memorial Stones for
Pets by Kay Berry

DryFur Pet
Carrier Insert

Kittywalk Deck and
Patio Containment
System

CMI Offers Solution for
Fat Felines

Dog and Cat
Repellent/Training Aid

Innova Evo Food for
Cats and Kittens

Butterfly Ball Cat Toy

Pooch Dry Shampoo for
Dogs and Cats!

Panic Mouse interactive
Cat Toys

Nutritional Supplements Help Keep Older Pets Healthy

Aqua-Dri 2000 Cage
Dryers from PetLift

Mini Cat, Dog Tub from
PetLift

Ruff-Doggie announces
Kitty Cat Safety Collars

Healthy Pet Treat for Pill Delivery

ScatMat helps Keep Your Kitties off Furniture
and Counters

Eliminate Foul Cat
Odors Naturally

The Cat Cottage with
Litter Pan Hider

Spot’s Stew for Cats

Tomlyn Pet Care
Products introduces two
New Formulas

New Opticlear for Cats

Bitebuster Saftywear

The Scratchbuster

Degrease Shampoo

Flint River All-Natural
Cat Food

Chipp2 Accessories for
Dogs

Sally's Desk

In the Winners Circle
with Jackie Boulton

Barkleigh Presents
Super ProGroom
& IJA Competition at
SuperZoo

It’s Groom Expo
Time Again!

The Grooming View:
Money Making Additions
Part I

Cat grooming can be
profitable

Question
By Bonnie Wonders

How do you become a
“sought after” groomer?

Plucky Pioneer Groomer Trailblazes into the
Future

ATLANTA PET FAIR
REVIEW

To Shave or Not to
Shave

Andis Introduces
New Sizes in Ceramicedge™
Blades

Feline Educational
Products

Happy Cat Fur Ball
Remove

Bamboo Fine Tooth
Comb for Cats

Bamboo Cat Body
Brush

Pedicure Set for Cats

4-in-1 Grooming Set

CatFisher new line of
Cat Toys

CatFisher Mouse Mitt

CatFisher Bobber

Book on Pet Loss

Crazy Pet’s Cat allergen
Shampoo

Pet Dinnerware and Accessories

CatPuccino Cat Food

CatToys.com Gets the
Super Scoop

Davis Detangling
Shampoo

The Volumizer

Cat & Kitten Foaming
Shampoo

Outwitting Cats

Halo’s Chemical-Free
Dip you Mist!

Bathing & Grooming
Made Easy

Natural Herbal Ear Wash

Brush with Peel-Away
Moist Wipes

Hartz Soy Milk Bath
for Cats

HealthyPetNet Treats
for Cats

Personalized Tags and Designer Necklaces

Humane Society’s
Publications

Feline Greeting Cards

Memorial Stones for
Pets by Kay Berry

DryFur Pet
Carrier Insert

Kittywalk Deck and
Patio Containment
System

CMI Offers Solution for
Fat Felines

Dog and Cat
Repellent/Training Aid

Innova Evo Food for
Cats and Kittens

Butterfly Ball Cat Toy

Pooch Dry Shampoo for
Dogs and Cats!

Panic Mouse interactive
Cat Toys

Nutritional Supplements Help Keep Older Pets Healthy

Aqua-Dri 2000 Cage
Dryers from PetLift

Mini Cat, Dog Tub from
PetLift

Ruff-Doggie announces
Kitty Cat Safety Collars

Healthy Pet Treat for Pill Delivery

ScatMat helps Keep Your Kitties off Furniture
and Counters

Eliminate Foul Cat
Odors Naturally

The Cat Cottage with
Litter Pan Hider

Spot’s Stew for Cats

Tomlyn Pet Care
Products introduces two
New Formulas

New Opticlear for Cats

Bitebuster Saftywear

The Scratchbuster

Degrease Shampoo

Flint River All-Natural
Cat Food

Chipp2 Accessories for
Dogs

Sally's Desk

In the Winners Circle
with Jackie Boulton

Barkleigh Presents
Super ProGroom
& IJA Competition at
SuperZoo

It’s Groom Expo
Time Again!

The Grooming View:
Money Making Additions
Part I

Cat grooming can be
profitable

Question
By Bonnie Wonders

How do you become a
“sought after” groomer?

Plucky Pioneer Groomer Trailblazes into the
Future

ATLANTA PET FAIR
REVIEW

To Shave or Not to
Shave

Andis Introduces
New Sizes in Ceramicedge™
Blades

Feline Educational
Products

Happy Cat Fur Ball
Remove

Bamboo Fine Tooth
Comb for Cats

Bamboo Cat Body
Brush

Pedicure Set for Cats

4-in-1 Grooming Set

CatFisher new line of
Cat Toys

CatFisher Mouse Mitt

CatFisher Bobber

Book on Pet Loss

Crazy Pet’s Cat allergen
Shampoo

Pet Dinnerware and Accessories

CatPuccino Cat Food

CatToys.com Gets the
Super Scoop

Davis Detangling
Shampoo

The Volumizer

Cat & Kitten Foaming
Shampoo

Outwitting Cats

Halo’s Chemical-Free
Dip you Mist!

Bathing & Grooming
Made Easy

Natural Herbal Ear Wash

Brush with Peel-Away
Moist Wipes

Hartz Soy Milk Bath
for Cats

HealthyPetNet Treats
for Cats

Personalized Tags and Designer Necklaces

Humane Society’s
Publications

Feline Greeting Cards

Memorial Stones for
Pets by Kay Berry

DryFur Pet
Carrier Insert

Kittywalk Deck and
Patio Containment
System

CMI Offers Solution for
Fat Felines

Dog and Cat
Repellent/Training Aid