From Sally's Desk...

Longwood Gardens

Gwen and I are so different. I like a variety of music. Gwen thinks the only good music is Gospel, Country or 50's music. I love instrumentals, Reggae, smooth jazz and soft rock, Kenny G, John Tesh and Yanni. Yes, I like Gospel and Country too, and the 50's stuff (after all, I grew up with the Beatles). But, I find I now have more sophisticated tastes.

When it comes to visiting a museum, Gwen would rather shop. If I suggest a concert, Gwen turns up her nose. I once forced her into seeing Michael Flatley's Lord of the Dance in Vegas. She called it "watching toe tappers for three hours" and said she couldn't stand "the weird little fairy." I explained that he was a magical genie in the story, but it fell on deaf ears.

So it was not a surprise that Gwen balked at the idea of taking the staff on an outing to Longwood Gardens for a special Christmas event. I knew that walking through a conservatory of plants was not going to bode well as a fun time in Gwen's book, but our sophisticated staff of mostly women, liked the idea. Gwen would go, and find a way to make the most of it.

We drove through the iron ornamental gates and parked. After paying for admission, we entered the beautiful manicured winter gardens for a long walk to the Conservatory where most of the events and plants were. A sign directed us to the "Christmas Tree Walk," a special pathway to see all the season's splendor inside the heated greenhouses. Judy, Joyce, Pattie and Emily quickly fell behind us as they stopped to admire Poinsettias and Amaryllis in bloom. It would clearly be a long walk for Gwen.

She turned around to find them all lingering ten feet inside the door. They were gazing at acres of indoor gardens blooming in the midst of winter. If they were going to stop every couple of feet, it would clearly take a long time to get through this wonderland of Poinsettias, snapdragons, and fragrant narcissi as they formed rivers of red through drifts of floral snow, as promised in the Garden's literature. And it did.

These gals were definitely smitten by the color and variety. Gwen was bored. What could she do? She looked at what they looked at. But, she didn't get it. Then she read one of the numerous bonze plant details identifying the specimens. Perhaps reading these plaques would get her through this boring adventure.

She read out loud for all of us about how Six living wreaths offer a new interpretation of holiday evergreens, with bromeliads, succulents, orchids, begonias, poinsettias and lilies planted in large moss-stuffed frames, would lead us on this inspirational path.

As we rounded a corner to see the magnificent Christmas Tree in a reflecting pool, Gwen spouted out that we should notice the "Douglas fir as it rises to meet the vaulted ceiling. Adorned with sparkling red ornaments, the tree is 'skirted' with concentric rings of 200 fountain jets spouting up from the waters below."
It was obvious she wasn't going to quit as she disturbed the solemnity of this
tranquil place.

I pointed out to Judy the beautiful Ponderosa Pine Cones bedecking the huge Christmas tree. I knew this variety of pinecone because my Mother was a part-time florist who purchased these from "out West" for Christmas wreaths.

"Ahh, Ahh, Ahh," Gwen scolded. "I'm not sure they are Ponderosa pine cones" as she went hunting for a plaque. "Etched crystal ornaments and sparkling pine cones hang from the shimmering boughs," said Gwen. "Says nothing of pine cones from the Ponderosa!" she said with her hands on her hips.

"No, Gwen," I said, "They weren't from the Ponderosa (of TV's Bonanza fame). They are from Ponderosa Pines big pine trees out west." I guess she thought that Ben Cartwright was mailing pinecones to my mother. For Gwen's sake, we concluded they were from a Sparkling Pine, as the plaque stated. She was becoming annoying and we knew that she wouldn't relent until we agreed.

Pattie, who had previously worked as a florist, was taken by the Red Cestrum,
a medium bush with red tubular flowers. But she clearly didn't understand why it looked so unusual. She stood back, rubbed her chin, and stared at the bush with a puzzled look. She walked this way and looked that way, as any Cestrum fancier would.

"I don't think that looks like a Red Cestrum," she said to Gwen. Gwen stood beside her and scratched her chin, too, and pondered the bush in question. Pattie quickly determined that it was grafted onto another trunk giving it an upright appearance, after finding another Red Cestrum in its natural state. Gwen agreed wholeheartedly, as she followed Pattie's path from Cestrum to Cestrum.

But it was the next group of plants that really broke me up. We arrived in another building sporting yet another genus of plant proliferations. I pointed out an unusual group of ground covers, to no one in particular. I am partial to grasses. Gwen went to look at the unusual variety of brown straight stemmed plants, that I was admiring. "Brown Creeping Sedge," read Gwen. "From the Sedge Family," she added for my edification.

"What's the likelihood of that?" she questioned.

"What?" I inquired, not really wanting to know.
"That the Sedges gave the Sedge plants to the Conservatory," said Gwen.

"I don't think the Sedges gave them the plants, Gwen," I said. "I think it means that it is a member of the genus of Sedge or family of plants known as Sedges."

"I don't know about that," she continued. But she had to finally admit I was right when she met ferns from the Fern Family and grasses from the Grass Family.

We traveled by the Orchids, which she took a shine to, and some palms. And we looked at tropical gardens and Christmas trees decorated by local elementary schools. Gwen was seriously taking this all in now. There was hope for a culture burst in Gwen, after all.

Then we rounded a corner. There stood a magnificent Bird of Paradise plant. It was more like a large bush. Gwen was quiet as she pondered it. I sauntered up beside her.

A flash of delight crossed her face. "I expect to see Bruce leaping out of that bush," she stated flatly. How in the heck did she see her husband in a Bird of Paradise bush, I wondered.
"Oh, is that what he calls it?" I blurted out. We quickly moved on. I knew that I really didn't want to go there.

Towards the end of the tour, I stopped to admire a huge wreath made out of cacti hanging on the wall. "Oh look a that," I said, as I tilted my head back to take in the huge eight foot high magnificent display.

"It's a Living Wreath of Succulents," said Gwen as she leaned back to read the plaque beside it, and with that I noticed the exit door. Our cultured minds would be saved from Gwen's relentless bits of edification.

We walked into the brisk winter air. Behind us, the "stately amaryllis and lilies lifted their trumpets and mingled with bevies of cyclamens, primroses, and scarlet plumes," for the next passers-by.

We were sad to go, but were happy that we had been enhanced by Gwen's proliferate diatribes of seemingly silly commentaries to the fineries of the ornamental garden, and would perhaps return with her at an appointed time of tranquility to visit in another season of sensuous blooms.

Did you find anything you really liked, I asked Gwen on the way home. "Yeah, I liked the Bonsai trees," she acknowledged. I love Bonsai, too. Perhaps we should call Jarbas Godoy and have him give us a lesson or two. He is a Bonsai master when he isn't speaking at Groom Expo or making millions as "the highest paid groomer in the country."

Perhaps we will return again to Longwood. "We will welcome the illusion that spring begins in January. Coaxed into bloom by gifted gardeners, we will enjoy sweetly scented freesias as they perfume the warm air, while the aroma of freshly mown grass triggers fleeting thoughts of garden chores."

I can't wait for that time and perhaps we will leave Gwen at home.

With that, I must bid ado and wish you a Happy and Paws-perous New Year. God bless you.

Sally
sally@barkleigh.com

 



Suesan Watson and Lisa Leady
Dynamic Dedicated Duo
By Kathy Hosler

These phenomenal sisters have wowed the grooming world with their awesome grooming expertise, endearing personalities and their boundless love for the pet care industry and the people involved in it.

Next time you watch a grooming competition, if you see a competitor with a big smile on her face and an attitude that tells you she just loves what she is doing, you may be watching the amazing Suesan Watson (Wahl's and Cardinal 2003 Groomer of the Year), or it may be her equally talented and bubbly sister, Lisa Leady (2003 Cardinal Congeniality Award winner).
These phenomenal sisters have wowed the grooming world with their awesome grooming expertise, endearing personalities and their boundless love for the pet care industry and the people involved in it.

Sue and Lisa have only been competing for six years, but they have been involved with dogs and grooming for most of their lives. "Being in a grooming shop has always been a part of my life," Lisa recalls, fondly. "Our grandmother, Betty Halesky, learned to groom Poodles, and subsequently opened her own small shop. Little by little, we learned how to bath and dry dogs and do other things by watching our grandmother."

"By the time I was thirteen, I was fully grooming Poodles," Suesan reveals.

Eager to expand their skills, Sue and Lisa learned how to groom other breeds by going to dog shows and observing how the dogs were groomed and by buying books.

Eventually, Lisa opened her own business, Chez Paws, Inc. in Hoffman Estates, Illinois, and about six months later Suesan joined to help her. "Not only is Sue my sister," beams Lisa. "She is my best friend, too!"

The girls made a great team and worked well together. It was Lisa's idea to enter grooming contests. She and Lisa were at the shop one afternoon when the program book for the All American Show in Chicago came. Lisa said, "I think we should enter the show." Sue replied, "Oh, I don't know. It's a big show, a hard competition, and lots of famous people enter the contests." Not to be put off, Lisa coaxed, "Well, we can enter at the beginners' level and see what we can do." So, they entered the competition.

As the time arrived for their competition, Lisa became just a bit nervous. "Oh, my gosh! Nervous?" Lisa recalls. "It was like I was at my own funeral. I was so scared, but it was a blast! I wanted to do it again."

Both Lisa and Sue did very well, and each of them placed in their respective classes. Soon they were hooked. The excitement, the desire to create perfection, the wonderful people they met at the competitions, and the contest atmosphere Sue and Lisa just loved! Now the minute a show comes up, they get all excited and start making plans and deciding what dogs they will enter.

The girls often compete in the same classes, but they are quick to point out, "We don't feel that we ever compete against each other. Instead, we compete with each other."

After they had been competing for a while, Sue and Lisa kept seeing some people with "those neat jackets with the Groom Team USA emblem on them." They began to ask questions and learned that you can only get a jacket if you earn a spot on the Groom Team.

So, that became a goal for both of them. Getting on Groom Team is not an easy thing to accomplish. You get on the team by earning points at grooming competitions. "Striving to become a member of Groom Team pushes you to become a better groomer," states Lisa.

That goal encouraged them to take their grooming to a new level, honing their skills and perfecting their techniques, pushing themselves toward perfection. "I could see that groomers in these contests groomed differently than I did," Lisa observed. "It was a better way, and I wanted to learn it. I figured the best way to learn was to enter the contests and ask for help."

"Win or lose," Lisa continues, "I don't leave any competition without asking what I need to do to improve. I always walk away learning more than I did going into the contest."

All those wins don't come easily. Sue and Lisa work very hard preparing themselves and their contest dogs for each competition. "I make lists and drive myself crazy," Lisa shares. "I am also my worst enemy," she admits. "I am very hard on myself and always expect myself to do better," she continues. "Because, if I don't strive to improve, then why am I there?" Lisa firmly believes that groomers require top-notch continuing education, and she emphasizes the need for grooming contests and seminars.

Sue and Lisa worked together for almost ten years, and although they loved what they were doing and truly enjoyed working together, they both felt the need to expand and to explore other areas of the grooming world.

After researching mobile groomers in her area, Sue decided to open her own mobile grooming business. In June of 2003, Best All Around Groomer mobile grooming service in Hoffman Estates, Illinois, opened for business.

"Mobile grooming gives me a chance to give more personalized service to my clients," Sue states and continues, "We have lots of clients with older dogs or puppies that are concerned with leaving them for extended periods of time in a salon," Sue has already reached the point where she cannot take any new clients.

Thirty-five years in the grooming industry has certainly molded Certified Master Groomer, Suesan Watson, into an industry icon. What else does the future hold for Suesan Watson? "The future? Hmmm, I think that it is almost time for me to stop competing and enter other aspects of the dog world," she states, and continues, "I want to start judging competition, do more speaking, conduct demos, and help the people who want to learn more. I have to admit that the one thing I won't miss about competing," says Sue with a hearty chuckle, "is getting up in the middle of the night to prepare the dogs for a competition."

Lisa, also a Certified Master Groomer, felt drawn toward the teaching part of the grooming industry. "To me, teaching allows me to give back to the industry what people have given to me," says Lisa. "I decided to sell my shop and teach full time." She is now a head instructor at the Academy of Dog Grooming Arts, in Arlington Heights, Illinois.

Lisa takes students with a love for pets and a desire to learn, and molds them into caring, knowledgeable, and skilled professionals. Lisa shares all her life lessons with her students and with everyone she touches. She gives her all for the betterment of the industry that she loves so much.

"As for my future," continues Lisa, "eventually I may judge, but for now, competing is very important. There is still so much more to learn. If I don't stay out there, I'm not going to learn it."

On February 7, 2004, at the Westminster Dog Show, Dog World's 49th Annual Show Dogs of the Year Awards were presented. The Wahl 2003 Groomer of the Year Award was presented to a thrilled Suesan E. Watson. Suesan has been a member of Groom Team for the last four years. She was in the top five every year, finishing in third position in 2002. During 2002 and 2003 Suesan won three humanitarian awards for Kindness and Good Rapport with the dogs at the competitions. She also captured the Cardinal Crystal Grooming Achievement Award for American Groomer of the Year in 2002 and 2003.

Lisa is no stranger to awards either. Qualifying for a fourth year as a Groom Team member is proof of that. In 2002, she was nominated, and in 2003, she won the Cardinal Crystal Congeniality Award. Lisa has had many honors and awards in her career, but says Lisa, "This award is very important to me, because of what the award stands for. It is a great, great honor."

These inspirational sisters have earned many spectacular awards and have collected countless medals, trophies and ribbons. Lisa Leady and Suesan Watson are prime examples of what every good groomer strives to be. They lead by example. Their clients (both two and four-legged) adore them, their peers respect and emulate them, and the industry treasures and honors them. They are a dynamic duo indeed!


Grooming Competition Winners

GroomOlympics World Champion
Level 3 ­ Julie Wilkins
Level 2 ­ Francie Penn Best In Show
Level 1 ­ Rhonda Landolfi Best In Show

(T) Technical, (P) Profile, (D) Difficulty, (BIC) Best In Class

Poodles
Level 3: BIC-Julie Wilkins;T-Julie Wilkins;
P-Vero Da Sylva; D-Diane Betelak

Level 2: BIC-Julie Waltman;T-Rose Marie Cabanna;
P-Julie Waltman; D-Annette Guerrier

Level 1: BIC-Christy Nelson; T-Antonio Morales;
P-Christy Nelson; D-Debbie Slocum

Sporting
Level 3: BIC-Julie Wilkins; P-Julie Wilkins;
D-Jodie Murphy

Level 2: BIC-Francie Penn; T-Francie Penn
P-Barbara Scott; D-Janet Lostale

Level 1: BIC-Lindsey Berry; T-Lindsey Berry;
P-Stacey Kelly; D-Laura Ford

Terriers
Level 3: BIC-Cheryl Purcell; T-Jodi Murphy;
P-Vero Da Sylva; D-Cheryl Purcell

Level 2: BIC-Nicole Murphy; T-Nicole Murphy;
P-Annette Guerrier; D-Irina Phillips

Level 1: BIC-Rhonda Landolfi; T-Lindsey Berry;
P-Rhonda Landolfi; D-Dorothy Carwile

Mixed and Other Purebreds
Level 3: BIC-Maximiliano Gravina; T-Yoshie Shouse; P-Maximiliano Gravina; D-Cheryl Purcell

Level 2: BIC-Francie Penn; T-Francie Penn;
P-Liz Hanley; D-Gloria Novatny

Level 1: BIC-Lesley Nagle; T-Belinda Tang;
P-Carol Basta; D-Lesley Nagle

Best Rapport
Marie Smith

Best Image
Jody Murphy

Selwyn Mendelsohn Award
Irina J. Phillips

Winners Circle Champion
Vero Da Sylva

Triple Crown Winner
Vero Da Sylva

Creative Styling Champion
(Level 3) Barbara Zirk, (Level 2) Mari Dancouse, (Level 1) Angela Mackey
(People's Choice) Annette Gurrier

Clip 'N Go Mobile Grooming Contest
(Level 3) Julie Wilkins (Level 2) Gloria Novatny (Glitz) Lisa Kloid

Furminator Big Hairy Dog Champion
(Level 3) Melissa Rearick, (Level 2) Denise Post, (Level 1) Cindy Crandall

High in Trial Combined Events Trophy
Peggy Singletary

Groom Expo Freestyle Invitational
Eileen Hoyson, Joan Rose, Diane Kowalski



Groom Expo 2004 GroomOlympic© Winners

Julie Wilkinson Claims PETsMART GroomOlympics Championship!

Julie Wilkinson, of Best in Show Mobile Dog Grooming, in Gloucester, Massachusetts, captured the GroomOlympics World Championship at Groom Expo, held recently in Hershey, Pennsylvania. She received $5,000.00 from PETsMART, championship sponsor.

The contests, sanctioned by The International Judges Association, boasted over seventy-five contestants competing in four classes. Grooming was judged on three levels. Judges for the event included Judy Bremer-Taxman, Judy Breton, Teri Di Marino, Jarbas Godoy, Karin Kretschmer, Judy Kurpiel, Kathy Rose, Marea Tully, Joey Villani, Tanya Nash and John and Vivian Nash.

Winner of Best in Show, Level 2 was Francie Penn, of Pet Styling by Francie, in Jackson, Michigan. Her prize totaled $2,500.00 from PETsMART.

Rhonda Landolfi, of Pawprints Dog & Cat Grooming in Franklin, New Jersey, won $1,000.00 for her Level 1 Best in Show win!

Marie Smith captured the Best Rapport Award offered by International Professional Groomers, Inc. and Jody Murphy was offered the Lange Apparel Best Image Award. Irina J. Phillips was selected for the Selwyn Mendelsohn Award.



More Groom Expo Winners
Melissa Rearick of Pet Styling by Francie, in Jackson, Michigan, became the first FURminator World Champion in the Big Hairy Dog Contest, and won $1000.00 from Furminator, Inc. The winner in this unique contest had to remove the most amount of dead undercoat in fifteen minutes.

Other exciting events were the PETCO Dancing with Dogs Tournament held for two days in the Off Lead Training Arena. A $500 award and trophy was presented on Saturday evening to Peggy Singletary.

Wag'n Tails Mobile Grooming Conversion Clip n' Go Contest winner, Julie Wilkins of Best in Show Mobile Dog Grooming, in Gloucester, Massachusetts, received $1,000.00 for her record time win, as she bathed, fluffed and groomed her canine in her mobile van.



All Natural Skin and Coat Products
Groomer's Secret introduces their All Natural line of skin and coat products. Developed and ulitized by professional groomers, Groomer's Secret will bring the pet industry back to the basics of natural balance with help from Mother Nature. Blended with only pure essential oils and replacing lost lipids using Natural Organic Silk, Groomer's Secret safely cleans, yet replenishes, using select healing agents from Mother Nature. There are five simply natural combinations, without harsh dyes or synthetic perfumes, to properly clean every skin and coat type.

It's sold as the only all natural 16 ounce retail concentrate, changing the way pet owners care for their dog.

For more information, please request Reader Service #1440.



Groom and Kennel Expo '05
If you thought Groom & Kennel Expo was great last year, wait until you hear what we are doing now. We are expanding the show tremendously! It will combine all the professional aspects of pet care grooming, animal behavior, day care, natural pet health and training! Four great shows in one Groom & Kennel Expo, Natural Pet Expo and Off Lead Training Expo with a side-chaser of the Animal Behavior Conference.

Laube Factory and Solvang
The show will kick off with a bus trip along the beautiful California coast to the Laube manufacturing plant in Oxnard to see clippers and blades, and shampoo and conditioners being made right before your eyes. Then it is on to Solvang, the "Danish Capital" of America. Visit loads of unique shops and eateries.

Thursday at the Hotel
We will be offering four hour Add-on seminars ­ Brusher Bather Certificate Seminar, Doggie Daycare ­ Keys to Success, and an all-new Oster Career Academy which will feature the Oster Ambassadors. Bring a dog and work on your problem areas.

Fun & Learning on Friday
There will be an IPG Certification and Workshop Seminar, and you can see the Lambert Kay Sporting and Intertex Terrier Grooming Tournaments both IJA and GroomTeam sanctioned. Marlene Romani will present Everyday Grooming, including down and dirty dog grooming.
Gary Wilkes, renowned animal behaviorist, will offer a four hour Animal Behavior Conference.

Mobile Open House on Friday
A big Mobile Grooming Open House is planned. See how this industry is growing and enjoying "grooming on the road." Mobilers, Bring your van and show it off.

More Educational Opportunities
Divinity Libby will answer the question, Is There Life After Grooming? If you'd rather not groom dogs into and beyond your golden years, you'll want to learn how to structure your business in such a way that you get every dime it's worth when you sell it. Rocky Boatman of Petco will present Dog Training Add-On Moneymaker and Partnering Opportunity For Pet Pros and Trainers.

Grooming and More!
Saturday's program will include the PetEdge Mixed & Other Purebreds and the Andis Poodle Tournament. Greg Tilford and Dr. E. A. Sulkowski will present natural programs and Gary Wilkes will deliver a training program. Sue Zecco, a grooming legend, will demonstrate multi-breed grooming techniques. Saturday evening will feature the Hollywood by Night bus tour.

Sunday grooming events will kick off with the Nature's Specialties Winner Circle Tournament, followed by the Barkleigh Creative Styling Contest. In between, Teri DiMarino will present grooming programs, Sue Zecco will demo grooming techniques, and sensational natural and training programs are scheduled.

Host Hotel
Make your reservations now at the Hilton Burbank Airport. Call 1-800-HILTONS. Special group room rates are $99 single/double and Junior Suites are $124. Additional persons are $20 each. Tell them you are with Barkleigh to get the special rate.
For contestant and show information, contact Barkleigh at (717) 691-3388 or info@barkleigh.com. Request Reader Service Card #1416.




Ea$y Money - Groomers Have the Advantage in Retailing
Catherine J. Crawmer

Most everyone is familiar with the point of purchase and impulse type of purchases that most retailers depend upon. Essentially, the retailer does everything he can to attract the customer to the product in any way he can. The success of most forms of retailing depends strongly upon the customer recognizing the product as something that he needs or wants for his pet. Some pet owners, although statistically very few, may bring their animal to a pet shop. Most pet owners appear without the pet, make their purchases and are on their way. Regular clientele, while familiar to the establishment, are making purchases for an animal that the business will never see, let alone see on a regular basis.

The professional groomer is very familiar with the pet, often to the point of instant on-sight recognition. This one unique aspect of the groomer/client relationship lends itself to retail profits. Unfortunately, this advantage is either ignored by groomers or underutilized. Recognizing this inherent opportunity and organizing a systematic plan to meet retailing objectives makes a lot of fiscal sense. While each business is going to be different, there are some aspects of the client/groomer relationship that all groomers share.

You see the pet. You know what he looks like. Is he fat or thin? Maybe he would benefit from a new diet, a vitamin, a coat conditioner or a particular shampoo? Does he need to have his nails cut more often? If the owner is able to do this, what equipment does he need? How about a new brush or comb?

The owner tells you about the pet. Does the pet have any problems? Would a housebreaking spray or pad be a good idea? Does the pet have preferences? If he likes toys with a squeaking noise, you can show the client the latest models available. Maybe he likes to look out the window when he rides in the car. How about a new car seat or a safety harness?

You can create your own market by recommending things that the owner never thought of. You can suggest coats and sweaters for various seasons of the year and outfits for holidays and special occasions. You have a unique opportunity to connect with the client. What could be a better marketing tool than to be able to be able to have the pet try on an article of clothing? Statements like, "I have the perfect outfit for Fiji. Wait until you see what just came in! It was just made for her!" You demonstrate your personal interest in the client by showing him that you have been thinking about his pet.

Collars and leads are big sellers. With all the money a client spends on pet grooming, it is amazing how many bring a dog into a grooming establishment with the worst looking collars and lead. Some of these may be very dirty, old or totally inappropriate. It is not unusual to have a dog come in with a lead attached to a flea collar or a telephone cord wrapped around a dog's neck. Collars may be too big, allowing the dog to back out of it, especially after the grooming when the hair around the neck will be shorter. Owners can be encouraged to have a number of collar styles for various seasons of the year and various special situations. It is amazing how easy it is to sell a collar and matching lead by just mentioning the idea to a client.

The owner often has plans that he makes you aware of. Is the owner going on a trip? Wouldn't some travel equipment be useful in making the trip more comfortable and safe? How about a folding ex-pen? You can recommend a travel cage for the hotel. Would a tie-out line be a good idea? Is the pet going to an area where there might be fleas or ticks? Might other dogs bother him when the client walks him? The client may be interested in a dog deterrent to protect his pet from other dogs that may aggressively approach him.

What other problems or situations might be encountered by the client and the client's pet? Does the pet have adequate identification? What if he was to get away? It might be wise to get an ID tag. If your salon does tattooing, might this be a good time to get it done?
It may take a period of time to change or modify the intake process you are currently utilizing in your grooming shop. Without a doubt, this is the point where the most important retail opportunities present themselves. You can expect to train your employees. You may even have to change your own attitude toward sales. Keep in mind the reasons you are in business. Selling is part of business and no business will be successful without it.

The owner will provide most of the information you need to make a sale. Listen carefully, with the owner's interests and your objectives in mind. Ask questions! Gather information! Properly done, the recommendation of products by you, the professional, can result in a win-win situation for both you and your client.

Catherine is the author of Here Kitty Kitty; Catherine Crawmer on Training Cats. She is the trainer who introduced the world to cat agility training!

Catherine's book is for the pet owner and professional alike. Training fascinating behaviors to any cat from innovative solutions for problem correction to advanced show presentations is in this book. Request Reader Service Card #1444.


Puppy Tab Supplement
Nutri-Vet Nutritionals launches Puppy-Tab, a supplemental dietary source of essential taurine, B complex vitamins, antioxidants, and minerals for growing puppies. It contains red raspberry, a rich source of calcium, iron, phosphorous and potassium as well as valuable amounts of vitamins A, C and E, magnesium and selenium. Puppy­Tab is available in 60 count liver-flavored chewables.

For more information please Request Reader service #1432.


Small Retailers Program
Howlin Moon Press is offering its new Small Retailers Program beginning January 2005. This program is designed to allow smaller businesses the opportunity to try their popular dog training and related books by buying lower numbers of titles directly from the publisher and still get the bigger discount reserved for large retailers. This will help retailers keep their inventories low and profits high. Most titles shown on the website are included.

For a list of titles and program details, request Reader Service Card #1433.


Announcing FREE Range Odor-Free Bully Sticks!
Finally Bully Sticks from grass-fed, free range cattle that have never been given any processed feed which may contain hormones, pesticides and preservatives.With years of experience in the natural "body parts" business, "we process our Bully Sticks correctly so that you are assured of high quality and no offensive odor," says company spokesman.

For more information please Request Reader service #1434.


Pet Behavior Wellness Books and CD's from Animal Behavior Associates
"Help! I'm Barking and I Can't Be Quiet" and "Raising A Behaviorally Healthy Puppy", the first series of Pet Parenting Guides by Drs. Suzanne Hetts and Dan Estep, internationally known animal behaviorists. Also, seven CD's in an exciting new format (compatible with any Windows PC) ­ just like watching and listening to a private PowerPoint presentation. Titles include "Understanding Canine Conflict", "Introducing Your Dog To Your New Baby", and "What You Don't Know About Dogs Can Hurt You." Audio only versions also available.

For more information please Request Reader service #1435.



The Grooming View - Membership Madness
by Marea Tully

While there are those of us who can hardly make ends meet working five and six days a week and long hours, there are also those of us who know how to work a 40-45 hour week and make a bundle! One of those people is Jay Scruggs, Groom Team member and mobile groomer from Germantown, Tennessee. He and his wife, Michelle, own Here Comes the Groom, with Jay doing all the grooming himself and Michelle running the business end of the enterprise. Jay's grooming is so much in demand, that they had to book their appointments a year in advance in order to take care of all their customers. They give all of their clients their appointments in December for the following year. They then realized they had so many customers that they could not take any new ones, so they started a waiting list that grew to 2000 (that's not a misprint), people, and then they stopped that, too.

About two years ago, a Mrs. Percell called and asked to make an appointment. Jay explained to her that he was full and had a waiting list a mile long. He said he was very sorry, but he could not help her. She told him she had read an article in the paper about his winning the Groomer of the Year Award, (that was sponsored by Wahl Clipper Corporation and presented by Dog Fancy Magazine which he received at the Westminster
Dog Show.)

She said that she had been flying her dogs to New York to some posh salon for grooming and that since he was in town, she now wanted to use him. Again Jay said he was sorry. Thereupon, the lady said I will do anything to get an appointment with you! He patiently explained that the only way someone new can become a customer of his is if a dog dies or moves away. She said, "Well, how about I pay you $500 to get to the top of that list?" Jay said he'd think about it and get back to her. He discussed it with his wife and in less than two minutes, Michelle called her back and said Jay would be there Monday at 8:00 am. Although he does not advertise, word of mouth spreads quickly, and he now has a waiting list of 25 ­ 30 clients willing to pay $500 memberships for the next appointment.

He asked Mrs. Percell what prompted her to do this, and she said it was supply and demand. " Without the cash incentive, I would have been on the waiting list for years. It was the best $500. I ever spent. The boys look beautiful." Rudi and Nino, two Maltese, are groomed every week and don't have the stress of flying to New York anymore.

Then a Mr. Jones called, and wanted an appointment for Spike, another Maltese. Jay told him he would have to put him on the members $500 waiting list but that wasn't good enough for the owner. He asked how much it would cost to groom his four-pound dog on a weekly basis. Jay said it would start at $55. The owner paused for a few seconds and said well $55 times 52 weeks a year would be $2,860, and if you can come here next week, I'll have a check made out for a year's grooming in advance. Jay said he'd have to think about it, talked it over with Michelle, and again his wife called right back and said Jay will be there next week.

You can see how valuable it is to advertise whenever you win any kind of competition. Your local newspapers love to have stories like this to print. It costs you nothing, and they usually include a picture as well.

If I were in Jay's shoes, I would contact as many of my current clients as I had on that $500 waiting list and ask them if they were willing to pay a $500 membership fee in order to stay a customer. Then if everyone said no (which they wouldn't), I would then add all those waiting clients and get that list down to zero. The next person who called for an appointment would be asked if they're willing to pay the membership fee and if they said yes (after I received the check), then one of my regulars who wouldn't pay the fee would go bye bye. I asked Jay why he didn't do this, and he said because his customers give him nice gifts at Christmas, offer to loan him the money to buy a new van when he was having problems, plus, he goes fishing with them and to sporting events. I can understand all that but making friends of customers or employees makes it very difficult to continue to run your business in a professional manner. Business is business, guys, and if you're going to be successful, you have to take advantage of every opportunity that comes your way and try not to get too emotionally wrapped up with them.

Jay takes at least a one week vacation every year with his family and travels all over the country doing demos for Wahl and representing Groomers Choice (Coat Handler Shampoo).
Many of us are not in a position such as this, but many are booked solid and don't even think about raising their prices. The new people who call are willing to pay a higher price, and if you turn them down or make them wait more than two weeks, they will go elsewhere and you've lost the opportunity to increase your financial worth. Remember they wouldn't be calling you if they were happy where they are currently going.

My Dad once told me I should give out my appointments a year in advance and have them pay a year in advance, too. That way, if someone cancelled or didn't show, I would have had the money and could take someone from a waiting list as well. I never had the nerve back then, but I hear more and more people are doing it that way. My daughter, who teaches piano lessons, books her weekly students for the entire school year and expects a check by the first of the month for all four or five lessons for the month. Otherwise, they are replaced. This way she is paid whether the student shows up or not. She told me that many teachers require six months paid up front. No matter what business you're in, there's nothing wrong with making sure you make a decent living, and don't let people take advantage of you.

See you on the road,
Marea

P.S. I would like to do an article
on the cutest, dumbest, funniest or strangest thing any customer has ever said or done to you. Please email them to me at mareatully@yahoo.com or snail mail me through Barkleigh Productions. I won't use your name if you'd rather I didn't. You can change the names to protect the innocent.


An Opinion on Groomer Licensing.....
Dear Editor,
With the pet industry where it's at today, and where it seems to be going with the specialized service and the dollars involved, licensing of groomers is probably going to happen. This should be a good thing, even if licensing would only provide some sort of credibility or justification of our existence.

As a child, my mother always told me to "keep your eyes and ears open and your mouth shut, and you might learn something." As I got older, the tune changed a bit. She would say, "If you have something to say, say it. Just make sure it's worth saying." In the last few issues of Groomer to Groomer, a good magazine, by the way, I've read several articles and/or letters with a lot of interest and some concern. Now, with my Mother's voice in mind, I would like to offer some "food for thought" or "for what it's worth" and throw in my 2¢ worth, or maybe a buck fifty if adjusted for inflation. I'll try to keep the words to a minimal and try not to direct quote anything I've read. After all, licensing is a subject that has, can be, and should be debated in depth over a period of time as licensing would and will affect everyone.

First, I would have to believe that there would be no room for shallow thought or individual agendas. Licensing of a group is bigger than any one person and the thinking should be on a group level.

Second, a license will not assure quality, talent, ethics, or standards. These are all individual traits. Because someone is of a lesser talent, this does not mean they do dog grooming. This is why there is sponsored competition. A license will only assure that a minimal standard has been met.

I would caution the language used when talking about licensing. The last thing we need is a lawmaker who wants to make a point because his mother's Poodle got a slight case of clipper rash (I don't like the term burn), and wants to regulate groomers into the ground.

I would also think that a state license would have more meat to it rather than something on a municipal level. A city license would not be much more than a business permit and would not mean anything outside of the city limit. However, a state license would have a state department overseer. In Ohio, that would be the Department of Agriculture, which also oversees DVMs.

As for a license itself, to name a few, you could have a straight license like the vet techs have. Barbers and beauticians in Ohio have a dual license, one level to practice and with extra training, a manager's license. Now there's a thought. Also, you could do multi-tiered like plumbers and pipe fitters. You could have the beginner, the journeyman and for those who like to advertise, the master. If you think about it, there are several industry licenses that might parallel well with grooming.

I would think that the license might be a five or ten year renewable. I would think that there might be some sort of continuing education attachment to the license. I do not think these kinds of things are all that much, and I do not think that there would be all that much cost involved. I do think that these types of requirements, as an industry, would make us more up-to-date, professional and probably more conscious of our day-to-day routine.

In closing, I would have to say that it's okay to have passion from the heart for your work. I would encourage people to work with as much passion as they can. However, one must think with his head and not think lightly. The approach of licensing a group of people, to put in groomer terms, one might think of as doing good scissor work. Point being, sometimes we need to take a step back and take a good look at where we are in order to figure out where we want to go with it.

I've groomed in one form or another for twenty plus years, in repair and sharpening for ten plus years and am still plugging away at it. I see and talk with groomers, DVMs every day. I've been in some nice shops, some not so nice shops and/or practices. I've done work in the same. I've worked for some nice people and some not so nice people. Most of my friends are groomers or people involved in the pet industry. My late wife was a groomer. One might say I'm talking from experience. I would prefer to say I've been around the block a couple of times.

I think that licensing is probably going to come to grooming. I think this could be good for our industry, if handled correctly. If handled wrong, licensing could bring out all kinds of problems that we do not need. As I said, food for thought. Thank you for your time.

Steve Zerkel, Steve's Groom-Sharp, Dayton OH


Creating the Contented Customer
By Daryl Conner

It happens often, a new grooming client will call to make an appointment, and somewhere in the conversation they tell us they were NOT happy with their previous pet stylist. These types of conversations make me cringe. With a little gentle prodding, it usually comes out that it was not that the pet received a poor grooming, but that somehow the groomer did not meet the clients' needs.

Most pet stylists came to our profession because they love animals. Some of us, however, are far more comfortable dealing with animals than we are with people. This being said, we all know that communicating with the pet owning public is an enormous part of our job. There are some steps we can take to help keep our human customers content and coming back to us.

Have them from Hello! Busy groomers often look upon a ringing phone as an unwanted interruption. Irritation can radiate from their voice as they answer the phone. Take a moment before you pick that telephone up, take a deep breath and smile. Your smile will be reflected in your voice, and you will sound welcoming to the person on the end of the line. The way we answer the phone is often the very first impression a new customer has of us. Make that first impression a warm, positive one.

Good Greetings: When I meet a customer for the first time, I make eye contact, smile, and extend my hand to shake. Many of us pet stylist types are women, and for some reason, many of us were not taught to shake hands when being introduced. There are scientific studies that show that warm physical contact upon introduction helps form a positive impression. Use a good firm handshake, make that first impression count! The very next thing I do is speak to the pet. I greet it, and compliment it in some way. This seems to come naturally to pet lovers, but sometimes we are busy and forget. Customers are entrusting their pets to us for a time, and they want to feel we care about their animal. We can convey our care by speaking to the dog or cat. It can be something simple, like, "Come on, Tank, we are going to make you look even MORE handsome than you already do today!" or, "Precious, it is so good to see you today! Lets go get this spa treatment started!"

Clear Communication: Another crucial step in keeping our customers happy is making sure that we understand what they expect from the grooming process. What is second nature and blatantly obvious to us, is often a total mystery to our customers. A Collie owner called me recently to set up an appointment. She explained that her dog had some matting, and she was really embarrassed about it. When I explained what the grooming would entail, and how much the charges would be, the lady asked, "And do you BATHE dogs, too?" Now, to me, a bath is pretty much a given in the grooming process, so I didn't even mention it. To this pet owner, however, it was an unknown. I was not very clear in my explanation to her, but thankfully she felt comfortable asking and I was able to reassure her that her dog would, indeed, be bathed during its visit with us.

Education: While most pet owners we come in contact with love and care for their pets, many do not have the slightest clue how to keep a dog's skin and coat in optimum condition. It is our job to help educate people on how to brush and comb their animals to keep them from becoming matted messes.

One groomer I know berates clients and makes them feel afraid and ashamed when their animal comes in with tangles. These clients respond by bringing their dog in only when it is such a mess they cannot stand it any more, or, by taking the dog to another stylist for care. This groomer loses customers because of the way she approaches the problem of matted animals.

In contrast, another pet stylist I know brings customers back to the grooming area with their matted pets. She shows them the proper brushes and combs for their pet's coat, and explains to them how to keep the coat tangle free. She demonstrates to them how top brushing does not compare to brushing to the skin and then following up with a combing. I have seen people's eyes as they register what they are being taught. These customers become better pet owners and better clients all because of a few moments of time taken to teach them new skills.

Wrapping it up: When I return a freshly groomed pet to its owners, I take the advice given by Judy Bremer-Taxman: I praise the dog's appearance! I will say to the owner, as he or she greets their animal, "Doesn't he look GREAT! Look how proud he is! Don't you love his new look?" This ends our visit on a happy note.

The busy pet owner takes time to really look at the pet, and to agree that it does, indeed, look wonderful! I also suggest we make the pet's next styling appointment at this time. If there were any doubt as to what style or length of trim the customer wanted, I check now to see if what I did was what they had in mind. I can then make a note in my records for the next visit.

Contented customers are customers who come back to us. They are also people who refer us to their friends and family, and speak highly of us to their veterinarians. They build our business for us better than any type of advertising that we could buy.

It is worth it for us to give some thought to meeting the needs of the human portion of our clientele. Keeping people happy keeps our schedule full of pets to groom, and in the end, isn't that what our goal is?


NDGAA 2004 Review
Fun In the Sun Contest Results

The National Dog Groomers Association of America, Inc. recently held their annual Fun In The Sun Dog Grooming Seminar and Contest in Daytona, Florida.
Liz Paul of Pampered Paws in Satellite Beach, Florida captured Best in Show and Best All Around Groomer in Division A. Division B Best Groomed Dog went to Cassandra Cooper of E. Orlando Animal Hospital in Orlando, Florida. Tiffany Smith was awarded Best All Around Groomer in Division B. Division C Best Groomed Dog was won by Brandi Gamblin of Slocum Pet Camp, Glencoe, Alabama, and Best All Around Groomer was Sandra Phillips, of Ruther Glen, Virginia.

Dog Grooming Competition Results

Andis Poodle Tournament
(Div. A) Vero Da Sylva, Liz Paul, Alicia Bismore
(Div. B) Cassandra Cooper, Tiffany Smith, Shelly Baxley (Div. C) Brandi Gamblin, Sandra Phillips, Yvonne Aitken

Wagn' Tails Sporting Tournament
(Div. A) Vero Da Sylva, Tracy Duncan, Suesan Watson (Div. B) Cassandra Cooper, Tiffany Smith, Becky Paul (Div. C) Sandra Phillips, Joeline Blake

Show Season Terrier Tournament
(Div. A) Liz Paul, Alicia Bismore, Julie Ostoski
(Div. B) Jo A. Milleer-Nourse, Julie Schrock, Becky Paul (Div. C) Angela Mackey, Graham Ryder

Kenchii Shears Mixed/Misc. Tournament
(Div. A) Lisa Leady, Sarah Hawks, Liz Paul (Div. B) Tiffany Smith, Laura Watkins, Shelly Baxley (Div. C) Jessica Cali, Lindsey Berry, Jenna White

Tomlyn All Other Purebreeds Tournament
(Div. A) Liz Paul, Lisa Leady, Cheryl Purcell (Div. B) Becky Paul, Julie Schrock (Div. C) Debbie Slocum, Sandra Phillips

Oster Career Start Competition
Thelmarys Hernandez, Vicky VanGelder Hernando, Jenna White

NDGAA Mat Contest
Roxanne Aldridge, Lea Florence




World-Renowned Animal Hospital
Shares its Total-Care Program for Dogs

The human medical profession has long realized that preventive health care programs can help people live longer, healthier lives. Now, the veterinary medical community has begun to recognize the same benefits for pets.

Angell Memorial Animal Hospital has teamed with journalist, Darlene Arden, in The Angell Memorial Animal Hospital Book of Wellness and Preventive Care for Dogs (Contemporary Books, December 2002). The book shows owners that by keeping their pet healthy, they cannot only ensure a quicker recovery from illnesses when they occur, but also prevent them from happening in the first place, thus ensuring a longer, healthier life for their dog.

This book allows dog owners, in concert with their own veterinarian, to create a wellness and preventive care program tailored to their individual pets, based on the expertise of the doctors at Angell. The book takes into consideration such factors as the climate in which the dog lives, pure breed or mixed-breed, lifestyle, and age group. Included is information on vaccines, spaying and neutering, disease prevention, nutrition, grooming, behavior and training, exercise and first aid.

Darlene Arden is an award-winning animal journalist and author. She is also the producer and host of her own cable show. Her work has been featured in Dog World, Cats, Family Circle and the Boston Herald. For more information, please request Reader Service #1437.




Shor-Line Electric Lift Grooming Table
Ergonomically designed to allow the groomer to effortlessly position the pet during the grooming process. The smooth, quiet lifting system can lift up to 250 lbs. The table lifts from 20" to 41". The pivoting/adjustable grooming arm is attached to the padded polyurethane top. The top is uniquely rounded to allow groomer an unrestricted movement while working. Grooming table also available with manual hydraulic pump.

For information on obtaining a directory, request Reader Service Card #1438.


PUREAYRE 100% Food Grade Odor Eliminator
The world's first 100% food grade odor eliminator attacks the nastiest odors: skunk, cigarette smoke, gasoline, even old stubborn cat urine in carpets.

Unlike all "fresheners" that are made with toxic chemicals, PureAyre: uses the same enzymatic action that works for heartburn and indigestion. Using the bionanotechnology of natural food plant enzymes, it breaks apart odor causing molecules upon contact. This unique, natural product is all-purpose, replacing all "fresheners" and odor "cover-ups" with no lingering fragrance.

PureAyre Odor Eliminator is plant based and contains no toxic chemicals or citrus. It can safely be sprayed on all fabrics, all surfaces, and every living thing! It can even freshen a dog's breath!

PureAyre is safe for everyone, even people with allergies, asthma and chemical sensitivities.
For more information please
Request Reader service #1415.


Salmon Oil by DogNip Brand Inc.
Salmon Oil makes every meal a treat and pumps on the nutritional benefits of Omega Fatty Acids. Made to add to a dog's ordinary food to make it an irresistible treat. Besides great taste, it adds all of the healthy benefits that fish oil may provide such as more vitality, healthy skin and coat, reduced heart disease, improved immune function and arthritis relief. Salmon Oil is great for dogs diagnosed with hyper-sensitivity to beef, corn, wheat etc. The oil is an addition to the line of REAL 100% fish dog treats.

For more information, please Request Reader Service #1451


ProKlean High Quality Urine Removal
ProKlean High Quality Urine Removal
ProKlean offers competent high quality urine removal products for the wholesale trade. Groomers and other pet care professionals can increase their profit margins by offering these consistent performers. Products can be conveniently ordered online with wholesale preferential pricing already included on the main website. Orders typically ship within twenty four hours of approval. The ProKlean Companies will help you build your clientele by referring retail customer inquires directly to your business by city, state and zip code.

For more information, please request Reader Service #1439.


NDGAA's 8th Edition Membership Directory Now Available

The National Dog Groomers Association of America, Inc. presents
its eighth Edition Official NDGAA Membership Directory. It contains nearly 2,400 names and addresses of both Certified and Registered Members.

For information on obtaining a directory, request Reader Service Card #1448.



Calendar of Events

Arizona

Phoenix

Pet Services Expo
April 4-10, 2005
Contact: (928) 772-4661




California

Burbank

Groom & Kennel Expo
Animal Behavior Conference
Off Lead Training Expo
Natural Pet Expo
February 10-13, 2005
Contact: Barkleigh Productions, Inc.
(717) 691-3388 ·
www.barkleigh.com
info@barkleigh.com
Request Reader Service #1416


Georgia

Atlanta

Atlanta Pet Fair
March 4-6, 2005
Contact: (770) 908-9857
atlantapetfair@yahoo.com
www.atlantapetfair.com

Animal Care Expo
April 6-9, 2005
Contact: (800) 248-3976
www.animalsheltering.org/expo


SuperZoo East
August 11-13, 2005
Contact:
www.wwpsa.com


Progroom South and Grooming
Tournament
in conjunction with SuperZoo East
August 11-13, 2005
Contact: Barkleigh Productions, Inc.
(717) 691-3388 ·
www.barkleigh.com
info@barkleigh.com
Request Reader Service #1417


Illinois

Rosemont

All American Grooming Show
August 6-8, 2005
Contact: (847) 364-4547
aagrmgshow@aol.com


Maryland

Frederick

Mid Atlantic Pet Pro Show
February 18-20, 2005
Contact: (717) 423-5195


Michigan

Lansing

PetQuest Expo
July 15-17, 2005
Contact: Barkleigh Productions, Inc.
(717) 691-3388 ·
www.barkleigh.com
info@barkleigh.com
Request Reader Service #1411


Mississippi

Biloxi

Gulf Coast Grooming Rodeo
& Trade Show
February 4-6, 2005
Contact: (228) 831-3566
w.dewberry@worldnet.att.net


Missouri

Kansas City

Groom Classic 2005
April 1-3, 2005
Contact: (800) 705-5175
groomclassic@kc.rr.com


North Carolina

Charlotte

NDGAA Carolina Groomfest
June 3-5, 2005
Contact: (724) 962-2711
ndga@nationaldoggroomers.com


Nevada

Las Vegas

Progroom Las Vegas 2005
and Grooming Tournaments
September 21-22, 2005
Contact: Barkleigh Productions, Inc.
(717) 691-3388 ·
www.barkleigh.com
info@barkleigh.com
Request Reader Service #1061


New Jersey

Atlantic City
Pet Industry Spring Trade Show
April 1-3, 2005
Contact:
hhbacker@hhbacker.com

 

Somerset

Intergroom
April 16-18, 2005
Contact: (781) 326-3376
intergroom@msn.com


Pennsylvania

Hershey

Groom Expo
Natural Pet Expo
September 15-18, 2005
Contact: Barkleigh Productions, Inc.
(717) 691-3388 ·
www.groomexpo.com
info@barkleigh.com
Request Reader Service #51


Texas

Houston

Lone Star Groomers Conference
April 29 ­ May 1, 2005
Contact: (936) 443-3299

 

Barkleigh Show Dates

Groom & Kennel Expo
Natural Pet Expo, Hershey PA
Animal Behavior Conference
Off Lead Training Expo
Burbank CA

July 15-17, 2005
PetQuest Expo, Lansing MI

August 11-13, 2005
Progroom South, Atlanta GA
(In conjunction with SuperZoo East)

September 15-18, 2005
Groom Expo 2005
Natural Pet Expo, Hershey PA
Animal Behavior & Health Expo, Hershey PA

September 21-22, 2005
Progroom South
Atlanta GA
(In conjunction with SuperZoo East)

2006

February 17-19, 2006
Groom & Kennel Expo 2006, Burbank CA

September 14-16, 2006
Groom Expo 2006, Hershey PA
Animal Behavior & Health Expo, Hershey PA

January 14, 2006
ProGroom Puerto Rico

January 15-22, 2006
Groom Boat
Exotic Southern Caribbean Cruise

2007

September 4-6, 2007
Groom Expo 2007, Hershey PA
Animal Behavior & Health Expo, Hershey PA

2008

September 18-21, 2008
Groom Expo 2008, Hershey PA
Animal Behavior & Health Expo, Hershey PA


Contact Barkleigh Productions, Inc.
(717) 691-3388 · Fax (717) 691-3381
www.barkleigh.com · www.gromexpo.com
www.off-lead.com
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Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


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Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
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Ea$y Money:
Groomers Have the
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The Grooming View:
Membership Madness

Creating the
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NDGAA 2004 Review

Calendar of Events


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Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


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GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
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Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


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Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


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GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


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Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
Home Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
Home Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
Home Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
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Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
Home Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madness

Creating the
Contented Customer

NDGAA 2004 Review

Calendar of Events


Back to
Home Page

 

 

 

 

 

 

 

 

 

 

 

 

 
Sally's Desk

Groom Expo 2004
GroomOlympic Winners

FURminator...
Big Hairy Dog Contest /
Groom Expo 2004

Mobile Grooming
Contest

Groom & Kennel
Expo 2005

Ea$y Money:
Groomers Have the
Advantage in Retailing

The Grooming View:
Membership Madn