GTG Issue 24/4

Sally's Desk

WE are breaking out in message boards at Barkleigh. Have you experienced one yet?

It started with the Groomer to Groomer website www.groomertogroomer.com. I have long wanted a message board at this site. One that was current, and not containing age old information about past problems. One that was positive and uplifting, carrying a current list of seminar events around the country, and one that was easy to get to… not buried in pages of ads. Plus, there is a topic where you can find someone to share a room at seminars around the country. Please check it out.

Then I felt that we needed one to compliment Off Lead & Natural Pet magazine. Boy, was I right. What a blessing that one is! Visit www.off-lead.com to read that message board. If you have a dog behavior problem, you can get some of the best help from knowledgeable trainers who frequent the site. They are eager to share their knowledge. We have added a topic of Grooming Related Behavior Problems, just so you can post some of your worst nightmares and get real help. Hang out at this site. You will be shocked by what you learn from top trainers and behaviorists, and the advice is all free.

Then there is the all new American Mobile Groomers Association Message Board www.AMGroomers.com. You don’t have to be a member to read and post. It is the place to be if you are a mobile groomer. The road is a lonely place. Come onto the message board and talk to your peers.

And in just a few weeks, the new IJA Contest Site and Message Board will be up. Visit ijaonline.com. Just think. A site totally dedicated to the contest groomer. Current rules will be posted for all IJA events. You can register for every IJA event online at one site. And the Message Board will be all about contesting. You can ask a judge a question. Connect with dogs for rent, offer your dog to contestants seeking one, or find a room to share with another competitor and reduce your expenses. And it is not just about IJA competitors. It is for ALL contestants, everywhere.

So, what do you think? Visit a message board today. It is as close as your computer.

Sally
sally@barkleigh.com

Karen Tucker: Turning Dreams into Reality
by Kathy Hosler

What would it take for someone who had never even seen a grooming competition, to enter a contest and then to rise through the competitive ranks to become a super-star grooming icon, winning countless competitions, titles, and honors?

It takes a burning desire, total dedication, and a raw, moldable talent that is satisfied with nothing less than perfection. It takes a person who can have a dream and then turn that dream into
a reality.

Karen Tucker is that person!
She has what it takes.
Her latest victory is capturing the World Cup Title at the 2005 Groom and Kennel Expo held in Burbank, California. Karen went Best In Show with her striking entry, Jake, a Poodle/Bichon mix. In an electrifying and thrilling competition, Karen wowed the audience and the judges as she sculpted Jake into a stunning show-stopping masterpiece.

Petco is the major sponsor of the World Cup Grooming Games. The company likes to show their support for professional groomers.

“Our most important asset and the key to our success is people,” states Stu Wolman, Director of Grooming Services at Petco. “There are a lot of great people in the grooming industry, and we support them. Petco has a training program,” he continues, “and we encourage our students to compete in grooming contests and to attend seminars.”

Thanks in part to Petco, and to all the other wonderful sponsors of grooming contests, groomers from all over the world are able to enter contests as complete novices, and then hone their skills until they are competing with groomers like Karen Tucker - The Best of The Best!

But world-famous Karen Tucker didn’t start at the top. She put in many long hours and worked hard for years to achieve the success she now enjoys.

Karen Tucker’s grooming career began like many others. Karen was born and raised in the San Fernando Valley of ?California. Her friend’s mother owned a grooming shop. When she was thirteen, Karen became a brusher-bather on Saturdays and during the summer. As she got older, Karen began to do a bit of grooming, and at the age of eighteen, she became a full-time groomer.

When Karen entered her first grooming contest, describing her as a novice competitor might have been putting it mildly.

“When I got talked into entering the contest” recalls Karen, “I had never been to a grooming competition or had even seen one. Actually, I had never even been to a grooming seminar. I had no idea what I was getting into.” Then Karen adds, “Before that first competition, I must have had ten nightmares about it.”

That first competition was a disaster for Karen, but it was also a learning experience and an inspiration for her. “When I didn’t get any placements at all,” shares Karen, “I wanted to prove to myself that I could do it. That’s when I got hooked.”

Karen was determined to overcome her lack of knowledge and experience in the competition ring by developing the correct grooming techniques, selecting the right type of dogs for a competition, and learning how to prepare the dogs before the competition.

She wanted to learn about everything that goes on before and during the competitions and then learn from her mistakes and improve herself for the next competition. In contest after contest, Karen’s desire to excel compelled her to perfect even the smallest detail.

The next year Karen did a terrific job at the same competition. She was awarded Best All Around Groomer and Best Groomed Dog in Division B. Karen soon became a regular in the winner’s circle and quickly became well known in the contest world.

Soon her talents landed Karen a spot on Groom Team USA. Karen has been a member of Groom Team USA for at least six years, and has earned countless awards and has garnered many spectacular wins.

“This year my goal is to be number one on Groom Team and to compete internationally,” Karen states firmly. “I’m very focused this year - I’m ready!”

“Liz Paul has helped me immensely,” Karen adds emphatically. “She encourages me and pushes me to be the groomer that she knows I can be.”

Karen shows miniature Poodles and started working with a well-known show handler, Bill Cunningham. He helped her fine tune her grooming skills and tweak her technique down to the smallest details.

Karen has been in the grooming industry for twenty-four years. This energetic gal has her own mobile grooming business and also a grooming shop in Longwood, Florida. Both go by the name of Wag’N Splash. Karen’s clients are enthusiastic and supportive of her competitive endeavors. In fact, some of the dogs Karen uses for competitions belong to her clients.

Karen has been involved in competitive grooming for about fourteen years and she eagerly shares her knowledge and experience with others. What advice does Karen have for anyone who is contemplating entering a grooming competition?

“Competing is a lot of work,” Karen states firmly. “People who are just starting out need to realize that the competitors who consistently win have to really be on the ball.”

You can’t take the easy way or be lazy if you expect to win. For example, Karen firmly believes that you should always bath your dogs the morning of the competition - not the day before. “It helps you get a nicer finish and the coat scissors better. If you get four hours of sleep at night, you are lucky,” exclaims Karen, “It’s a crazy life - but - it’s fun!!!”

After she retires from the grooming contest ring, Karen has many ideas for her future.

She plans to get more into breeding and showing dogs, and she also expects to do some contest judging.

“I want to do seminars,” Karen shares. “I love teaching people. In fact, I would like to have a school one day. I enjoy showing people tips and tricks, and when they do well, I am so proud that I helped them achieve it.”

Grooming, showing, competing, teaching, being a Mom, and a business owner, how does Karen Tucker do it all? Is there anything that Karen doesn’t excel at?

“Yes,” Karen confesses sheepishly, “I’m always late. I am the worst procrastinator in the world. I drive myself crazy.” Then she adds with a chuckle, “My Mom says that I was even born late.”
From extreme novice to passionate, dedicated grooming super-star, Karen Tucker is amazing. She reached for the stars and is turning her dreams into reality. You can, too.

Groom & Kennel Expo 2005 Review
by Marcia Hill

Groom & Kennel Expo World Cup Grooming Game Winners

Southern California was once again the host for the 2005 Groom and Kennel Expo, presented by BarkleighProductions. The announcements in the Groomer to Groomer magazine layout a wonderful preview of the forthcoming events, but, it is not like being there. This year was exceptional! Southern California had been hard hit by rain this winter, with much reported damage, but the clouds rolled back long enough for the outdoor displays of mobile grooming vans and “Sally breaks” to survive.

When I arrived on Saturday, the convention center was bustling with activity. The outer vestibules were completely taken up by exhibitors. There were new items: clothing, beautiful jewelry, grooming hardware, a repair and sharpening service center, and accessories of all kinds. I have never seen such a tremendous variety of items on display for the silent auction as there was this year.

The tables were covered end to end with treasures and collectables wrapping around onto the main trade show floor. The walls were draped with beautiful woven, and hand-painted tapestries and rugs of dogs, cats, and other animals. It was truly a visual treat. The registration counter was a very busy place, getting everyone admitted to the seminars and trade show activities.

By the time that I fought my way into the main ballroom and passed the exhibitor booths, the PetEdge Mixed and Other Purebred competitors were being judged. It was my chance to drop in on Gary Wilkes’ seminar for animal behavior. Gary teaches us that dogs are creatures of habit, and realizing this, definite signals of action or non-action can be taught by repetitive commands, using articles other than the human voice. He believes in strict safety and control of the canine. The clicker training and target training, including a securely rolled up towel for some correction, can achieve miraculous results. He does believe that the owner of a pet needs the training, also. It sounds like a sensible solution to me. The audience really was in awe of the results that can be achieved if you understand the thinking of the animal.

I hurried back to the grooming contest stage to see enough Poodle entries, on stage and floor, for my mouth to drop open. It was a breathtaking sight. A quick visual count rendered at least thirty of them, all sizes and colors. After I recovered I went back to the seminar suites.

Sue Zecco had a great audience watching her demonstrate mixed breeds. We all know the dilemmas we face with the varieties of curls, swirls, coarse, cottony, or so straight the clipper can’t grab the coat. She guided the groomer on evaluating coat type, and equipment selection to get the job done.

Linda Easton’s seminar on grooming the Portuguese Water Dog focused on the head shape and proportions, including proper length of hair to be left on the ears, muzzle and underjaw, which give the proper breed expression.

Sue Zecco finished off the demo day working on drop-coated breeds. She suggested using creative styles for complimentary pet trims.

After the trade show floor shut down for the day, the Southern California Groomers Association presented important information pertaining to an assembly bill being introduced to the California Legislature. There are areas of Southern California that have established specific rules for groomers to be able to work. The proof of education, certification and proper training for the tasks of pet grooming has become paramount. Groomers in all states need to remember that there is strength in unity.

Although, I arrived on Saturday, some of my trusted informants let me in on the successes of the valuable seminars, display of the latest vehicles designed for efficiency and comfort of grooming pets, the IPG Certification workshops, and product sales. Some of the vendors had to leave the show to get more merchandise for the Saturday and Sunday crowd. I was told that Friday was an exceptionally profitable day for sales. I, personally, save my pennies way ahead of the show for shopping. If you are a see, touch, feel, analyze, compare, decide and buy shopper like me, this is the greatest place to do just that. By the way, a mobile unit was on display featuring an enclosed rest room. Need I say more!

I must point out the wonderful photography company that travels by motorhome across our land. Ren Netherland, photographer and owner, does the great pictures that we see on the cover of Groomer to Groomer and the contest ring at many of the pet trade shows across the nation. He also sets up his mobile studio right at your store by appointment (Request Reader Service Card #1710). I watched him set up the props and backdrops for the Creative Styling contestants. One with a live Rhode Island Red chicken, a part of the presentation, using such unbelievable skill and patience!

There are only a few choice words and suggestions to give to pet professionals, whether new, five to ten years into the business, or well seasoned. Save up money, make the time, form a group to share hotel expenses, car pool, or whatever it takes to attend each and every one of the seminars that are offered. There is no way that anyone can rapidly gain experience in our profession without many years of trial and error, except by soaking up the knowledge offered by your proven peers. The seminars are greater than business books due to the fact that the authors are there to answer your questions, in person. Don’t forget to show your appreciation by filling out the seminar review forms.

After dropping by seminars, gazing in on grooming demonstrations, smiling my way through the bathing and drying salon, snapping pictures of the “Sally breaks” and interviewing vendors, I had to go to WORK! I was one of the judges for the “Creative Styling Contest.” Arm and arm with fellow judge Karin Kretschmer, from Germany, we monitored the hard working groomers and their well-trained canine subjects throughout the allotted hours. Some of the furry stars came in pre-colored, and yet some were done totally on stage. Onlookers may not be aware that judging the grooming is not just about the end presentation. Every aspect of the basic handling and set-up, especially on Poodles, is watched for humane and safe procedures and inspected for precise and injury-free clipping. We pay attention to the safety of products used and accessories and adornments placed on the animals. We usually know the title of the presentation, but the mystery of how the groomer is going to get there is truly the fun of it all.

When the clock stops on grooming, the props and surprises start to emerge. Judges stand by with great amazement just like the audience. All of this happens during the last hours of the trade show and everyone gathers around the stage area. It was not a huge entry this year, only four, but still spectacular. I did refer to the addition of a live chicken and some freshly laid eggs included in one of the presentations. That’s creative! Watch for the winners’ results and prizes in the next issue of Groomer to Groomer. Next year I hope to see the Creative entries triple. It's great fun for all.

While the trade show was breaking down, the excitement of the huge auction began. It was another canine show of shows and we will look forward to next year, 2006.

2005 World Groom Team Trip to France
by Judy Hudson

For the first time since the inception of GroomTeam, a virgin team was sent to the World Team Competitions in La Grande Motte, France - Vero Da Sylva, Judy Hudson, Suesan Watson, and Lisa Leady.

The day my husband and I had to leave, I came down with a terrible head cold and felt so bad I was not even nervous about traveling overseas. We arrived in New York and collected the dogs, walked them, checked them back in and it was off to Paris! There we hooked up with Vero, Sue, Lisa, Mark and Jenny of Forever Stainless, and their daughter and granddaughter, and Mark’s brother, Dana. Lord, but was it good to see familiar faces and folks who spoke English. We were all on the same flight to Montpellier.

Thank goodness, Vero speaks French and was able to secure three taxis to haul all our baggage and dogs to the hotel. Did I mention that all the cars in France are small, about the size of a Newfoundland. Well, maybe two. We are all loaded up and off to La Grande Motte where the show was held.

The next day we met for lunch and checked in at the show to see our supplied dogs and checked out the bathing room. I got an English Cocker with very little underskirt and I did not feel competitive with him. As I was looking him over, one of the team from Scotland passed by and said, “I used that dog last year! Watch your fingers!” Okay, so I used him and did not place. Vero groomed a Westie and Lisa a Black Lakeland and none of us placed. We were a little down, but no place to go
but up!

We attended the Gala Dinner that night, which was fun. The entertainment was something I’ve never seen called aerobic rock dance! It looked like great fun. We stayed till about 11:00 p.m. Vero and I had a bathing time for the dogs at 2:00 a.m. She had a Standard and a Mini; I had my Cocker. We went to bed, but neither Vero nor I slept - afraid we would miss the wake up call and then be in a rush. The room was lined up with Poodles in the front. The next row was all the hand-scissored Terriers and All Other Purebreds; then the Spaniels and Sporting Dogs; and then the hand- stripped Terriers. All grooming arms were topped with the respective country’s flag! We had our cheering crowd: Dawn Miller, Dina Perry, Mark and Jenny (of Forever Stainless), Craig and Carol Kokkeler, my husband, Bubba and Christine DeFilippo. I cannot tell you how much it meant to have all of them there rooting us on!

Remember none of us had ever competed in a world competition and this was the first time that happened since the inception of GroomTeam USA.

I think we all had two hours. GO! Hang in there! Scissors down! Sue and Lisa were happy with their dogs. Vero would have liked to have gotten around her dog another time and I had better days. She was okay, but I had groomed her better in the past. Judging began on the other end of the ring. We put on our red jackets and our new spiffy table drapes… blue satin with the GroomTeam logo on both sides trimmed in red and white roping!

Judging was finished and the top six countries were announced. We were the last ones called. USA! We all gave a big sigh of relief. At least we made the top six. Then they announced from 6, 5, 4. Not us! So, at least we were thinking we got a third place medal! Not so - it was between USA and France for the Gold! Oh, my gosh, we were all standing there, not believing it. Then they announced USA won the Silver, and we took off across the red carpet to put our dogs up on the podium and accepted our silver medal and get our pictures taken. We were all in shock that we made it that far. France won the gold and we lined up to shake their hands and congratulate them! After it was over and the totals were in, we found out we were one point from getting the Gold! HOLY COW! WE DONE GOOD!

Sue, Lisa and Vero still had Poodles to groom for the Open Division. So, I got to sit and watch. I do believe that was a first. I think there were 52 Poodles. Sue won the Clipper Award and was in the running for 3rd with Romina from the Czech Republic.

Afterwards, we were off to the Yacht Club for our celebration dinner! The team, our coordinator, Dawn Miller, the Forever Stainless group and Dina Perry all attended. We presented Dawn with a GroomTeam jacket for her faithful service and hard work over the past two years, making this trip possible for us all! All of us are most grateful to our sponsors: Oster, Andis, Wahl, Laube and Wag-N-Tails. Obviously, we could not have done it without their support.

My dream as a groomer was to represent the United States as a member of GroomTeam. Having lived that dream, I will retire from the GroomTeam competition ring. I will begin a career as an Oster ambassador and look forward to seeing all of my friends in that capacity!

Aloha!
by Wayne and Gaye Pierson

Aloha, that wonderful Hawaiian word that encompasses Hello, Good-Bye and Love was only the beginning of what would prove to be a fabulous week in our 50th state. I had returned from last year’s Caribbean cruise with a promise to my husband that next year we both would go on the Barkleigh cruise to Hawaii. So, January 20th found us landing in Honolulu, leaving our winter Iowa home as a very distant thought. Over the next ten days, courtesy of Sally, Gwen, Marlene Romani, Judy Bremer-Taxman, Lucy Wheeler of Cruises Only and the Pride of Aloha, we literally spent a week in “Paradise.” The Hilton Hawaiian Village, where the group was staying, was a beautiful twenty-two acre resort on Waikiki Beach with Diamond Head in the distance. After an opening night beach party, the first full day featured the Trade Show and Seminars with Marlene, Judy and Dr. Sulkowski. It was really interesting to see old friends and meet new groomers, all with similar stories, regardless of where they called home. The day ended with a luau that was a feast for eyes and appetite.

Sunday found the entire group touring Honolulu and the Arizona Memorial before boarding our cruise ship. After sailing away, we had a private party in one of the lounges and a chance to meet all the members of the party, as well as share laughs and receive some wonderful gifts. A moonlit cruise and morning would find us at our first stop, Kauai.

When people say that each of the Hawaiian Islands is different from the others, they are right. After staying at Oahu in a metropolitan setting, Kauai was a big change. We toured Waimea Canyon, known as the “Grand Canyon of the Pacific,” with a 2,857 foot deep canyon wall covered with lush tropic greenery. It’s no wonder that several major Hollywood movies have been filmed on the island.

Leaving Kauai in the afternoon on Tuesday, we set sail for the big island of Hawaii. Docking at Hilo and exploring the big island meant seeing Volcanoes National Park, a non-active crater that featured bleak desert-like landscape. And yet only a few miles away, we were back into a tropical rain forest with lush green forests and flowers. As we sailed at night to the other side of the island, we saw Kilauea, the world’s most active volcano. You could see the red-hot lava flow down the mountain to the ocean, a sight to remember.

Thursday found us on the West side of Hawaii at Kona, again a completely different experience. The history and beauty of the islands was very intriguing with new experiences at every stop. Again we set sail at night for the last island, Maui. Our stay in Maui combined all the previous stops and more. Whether it was the Haleakala Crater, 10,000 feet above the harbor with a panoramic view of 100 miles, the Iao Valley State Park and 2,500 feet tall “Iao Needle” in a tropical garden or shopping at the old whaling village of Lahaina, Maui shared its beauty with us.
Our last night at sea we shared with friends, old and new, and began thinking of how soon we could do this all again. Space will not permit going into all the details of how wonderful the experience was. Mahalo (ma-ha-low), Hawaiian for “Thank You,” is not enough to say to all those who made our trip so enjoyable… Sally and Gwen for sponsoring the trip and arranging for the Trade Show and Seminars; Marlene and Judy for informative and entertaining seminars. And of course, Lucy for planning such a wonderful look at the islands with the various tours. It truly was a once in a life time trip. Or, at least until next winter’s cruise. I’m already making plans and would encourage you to start making your plans to join in the fun.

For more information about the Barkleigh cruise to San Juan, Puerto Rico, request Reader Service #1536. For information regarding the Southern Caribbean Cruise, request Reader Service #1533.

Seminar
by Marea Tully

The following questions or statements that I’m addressing in this article are taken from previous Question and Answer Columns of Groomer to Groomer. A lady wrote in saying how much she appreciated the Q & A column because she feels isolated from the grooming industry because she grooms out of her home in a small rural town and works alone. “Yeah, yeah, I know. I need to attend grooming seminars. Well, that brings me to my question. Since I groom alone, if I go away, no dogs are booked and therefore, no money comes in the door. Any suggestions?”

Others wrote, what can I do about clients who miss their appointments or show up an hour late? How can I find an experienced groomer? If I train someone, I’m afraid they will leave and open their own business or go somewhere else. What should groomers know about preparing their taxes and are there guidelines? How do I sell my business, how do I find a buyer and how much do I ask? Etc, etc, etc!!!

All of these questions and more could be answered at grooming seminars across the country. It seems that many groomers understand they need to go to seminars to learn and get their questions answered but think they cannot go because they don’t have the money. You’ve heard the old expression, Where there is a will, there is a way? Believe me, it’s true! If you want something badly enough, you will find a way to do it, regardless of what it is.
A seminar will cost you roughly $75 a month if you have to fly any distance and about $42 a month plus gas if you drive. That’s based on up to $400 for an airline ticket, $100 a day for two day seminar = $200. And $100 a night for a hotel, = $200. And $50 a day for food = $100. Total $900, divided by 12 months = $75 a month to fly or take out the $400 for air transportation and you’re at $42 a month plus your gas. How about getting a grooming buddy to go with you and split the gas and share the room? Do you have a friend or relative in another state where there is a seminar whom you would just love to go and see and charge it off as a business expense?

It’s hard to believe that if a groomer really wanted to go to a seminar he or she couldn’t sacrifice the price of one dog in order to better their education, groom better, run their business more proficiently and solve a myriad of problems. If you fly, it will cost you two dogs a month. Let’s say you work an average 22 days a month. So, save $3.50 a day for every day you work and you’ll have the money to fly anywhere for a seminar. If you can drive, you need to save $2.05 a day. Most of us spend more money than that on coffee and coke. How about bagging a lunch one day a week instead of the local fast food chain? Put out a tip jar and stuff it with a five and a few ones.

OK so now you know how to get the money. How do you make up for lost wages? First of all, the seminars are usually on
Saturdays and Sundays, so you don’t lose two days’ pay. You could work a couple of Mondays, or add one dog a day to your work schedule for the next two weeks if it would be that much of a hardship. Even we groomers need a few days off once in a while! Remember, the best part is that every dime you spend is TAX DEDUCTIBLE. You will save plenty of money at the trade shows by buying specials and picking up free samples. Seminars and trade show are tax free vacations. Enjoy them.

If you truly cannot take a couple of days off due to finances, then you are obviously not charging enough for your services. See previous articles on how to price your services and make sure that seminar fees and expenses are included in your annual figures.
Let’s just say you gross $200 a day and you groomed five dogs a day that would average out to $40 a dog. So, if you miss the money from the five or ten dogs you would have groomed, you only need to add thirty-two cents to the 1,250 dogs that you would groom for the year and you’ve got your money back. Five dogs a day x five days a week times fifty weeks a year = 1,250 dogs a year. You’ll notice we used fifty and not fifty-two weeks since we need vacations. Remember also that somewhere between 25% and 33% of your taxable income is going to Uncle Sam, the state, federal unemployment and social security. For your personal figures just take the amount you think you missed and divide it by the number of dogs you do a year and that will give you the amount you have to charge extra per dog to make up the lost dogs. (ie: $200 a day x two days = $400 divided by 1250 dogs a year = $.32.)

As regards the no-show or late customer, many suggestions have since been written in previous Groomer to Groomer articles, Illusive Employees and Stressing out.

For the groomers afraid to train someone for fear they’ll leave, please also read the two afore mentioned articles.

As far as taxes are concerned, they are no different for groomers than any other profession in this country. You must have a record of all your income and a record of all your expenses with dates and amounts and you must be able to prove your figures to the IRS should the need arise. For those with computers, there’s plenty of software out there to help you enter these figures on a day-to-day basis. Some are advertised in this magazine. I would suggest you use a professional tax preparer rather than do it yourself since they are aware of many exemptions and expenses that you may not be aware of. Again, it’s tax deductible. For those who don’t have computers, go to an office supply store where they have books all set up for tax purposes and you can just fill in the blanks daily or weekly and then you’ll be ready for April 15. (Make tax time easy with Barkleigh’s Groomers System. Request Reader Service #1691.)

Every professional person in every field of work would do well to attend a seminar at least once a year and many professions require them. Get on the mailing lists of all the shows found on the Calendar page of this magazine, and the show managers will send you their programs so you can decide which seminars interest you.

See you on the road,
Marea

One of those Days
by Bonnie Wonders

You know how it is when your day is going well. There you are, grooming your little heart out. Dogs come in... dogs go out... money comes in. I love it when nothing is in the way of the happy customer, happy groomer and happy dog. I especially love that money part. It’s like being a dentist. You do your job and in a matter of an hour or so, you get paid right away. I have also likened it to being a call girl... but I digress....

Anyhow, there was my Tuesday. Booming right along as planned and suddenly the unthinkable happened. Jackie was drying the Collie, oblivious to my chatter and the phone ringing when... nothing. There she stood, hose in hand looking accusingly at me.
“What happened?” she asked in my direction.
“What did you do?” I asked back.
“Nothing. The dryer just shut off.”
“Did you kick the plug out?” I asked, hoping beyond all hope. She bent down and gave the receptacle a thump.

“No... it just shut off,” she said. Me, being the master mechanic that I am bounded over to her side. I turned the on/off knob back and forth. To my utter horror, there was no familiar clicking of the knob when you tried to turn the dryer off. Then, I did what all women with a fairly solid background in electronics repair do. I banged on the cabinet, nearly breaking my hand. I jiggled the knob to and fro to no avail. I turned to Jackie and made the proclamation. “It’s broken,” I said in the same tone that one would hear at the side of a loved one’s casket in a funeral home.

“No!” gasped Jackie as her hands went to cover her mouth as if she had just been caught swearing in front of the Priest in that same Funeral Home. “What do we do now? How can I dry the dogs?” she said in a panic.

I hung my head and went silently to the back room. I did what any of us would do faced with the same situation. I emerged from the storage room with the old standby. The ancient dryer on four legs I wheeled over to Jackie.

“Meet your new friend,” I told her. She looked at it, then at me, then back at it. “We’ll have to make do with this until I get the force dryer fixed,” I informed her.

“O-K-A-Y,” she said slowly. I don’t think she believed that I was being serious. After she turned on the beast and saw how slowly the Collie was going to be dried, I KNOW she thought I was kidding.

“This will take ALL DAY!” she started protesting. “You can’t make any money like this. Who uses these old fashioned things? I’ll be here till midnight!”

I left the room to call the electric repair guy two blocks away. I didn’t want to face Jackie until I had good news. I returned ten minutes later triumphantly.

“I called my brother-in-law, and he’s going to come get the dryer and drop it off at the repair guy’s. Tim said he’ll have it fixed in a couple hours,” I told her. That appeased her slightly.

“Do you see how far I’ve gotten with this thing? I could have had the whole rear end almost dry by now with the Real Dryer,” she snorted.

“Calm....Breathe...” I told her. “It will be all better soon,” I said. Actually, at this point I myself was panicking as anyone who knows me can attest to the fact that I don’t do well under pressure. Even the beer guys next door don’t pester me if I’m behind at work. I get really quiet and groom like a hornet if I feel I’m running behind schedule.

At 11:42 A.M. the dryer left my shop. At 11:50 it was at the repair shop. At 12:45 I got the phone call. The dryer, Tim said was definitely DOA. He didn’t have the part, couldn’t GET the part. I would have to call the manufacturer. Since it was a Romani dryer, getting the part wouldn’t be a problem. However, until UPS would get it to me would be a day and until Tim could put it in would be another day. Two or three days of not having that dryer wasn’t an option. I will freely admit that I have gotten VERY spoiled by having the best in grooming equipment. I weighed the cost in lost productivity for two or three days, the extra work and less profits didn’t sit well with me. And probably the worst would be having to listen to my faithful helper whining at me for those days. I made an easy decision. I would drive to Indiana to get a brand new dryer. I didn’t much care what it would cost. The old dryer had served me well for the last fifteen years or so and was deserving of a rest. The drive was only an hour and 45 minutes away.
I called Romani’s for about the fourth time and told the girls in the
office that I would come pick one up. They were very helpful and one told me that Marlene Romani would stay until 5:30, which was after their normal closing to meet me there. Again, faced with the task of finishing my work and getting to Indiana on time, I was getting worked up at the prospect of being late to get there. Punctuality can be a serious downfall sometimes.

I called a friend of mine and I asked him if he could run this errand for me. “It’s already paid for and everything,” I told him. “They’ll have it all ready for you. All you need to do is stick it in your trunk,” I informed him.

“You want me to go WHERE?” he asked shocked. “Did you say INDIANA?” he asked in disbelief.
“Yes, Indiana,” I repeated. “Do you know how far that is?” he asked.

“It’s the town of Indiana, not the state!” I stammered. “It’s only an hour and a half away!” I proclaimed.

“Well, you know how bad I am with directions,” he was saying.
“You go down one road and make a right turn and you’re there!” I exclaimed. “It’s not hard,” I threw in.
“Well…” he stuttered. “Forget it. I’ll go myself,” I told him. “You’re such a wuss,” I threw in.
“How about if I go with you?”
he asked.

“Fine,” I told him. “I’ll meet you at the garage at 4:20. Don’t be late and don’t BS with anybody. I wait for no one,” I told him.
As promised, I was at the garage at 4:20. He was in the car at 4:21. Thank God, I had the foresight to buy a car that is low to the ground and corners well, is all I can say. I did hear a peep out of my traveling companion at one point regarding something about using a bathroom.

“Hold it,” was my reply. There was little conversation on the trip. Not that it would have been easy to hear anything over the squealing of tires on pavement.

We arrived at “Dryer Heaven” at 5:25. WAY ahead of schedule! Never mind the doughnut that I did when the entrance to the warehouse came upon me a bit too suddenly. The gravel flew and “Tonto” over there in the passenger seat grabbed for his heart with his left hand and the dashboard with his right.

“Problem?” I asked glancing over his way.
“Aw, no, Andretti. Just trying to salvage what’s left of my life as it flashes before my eyes,” he said sarcastically. We pulled to the back of the building and were met by Angie Romani.
“How was the drive?” he asked.

“Don’t EVER volunteer to go ANYWHERE with her when she’s the driver,” was my sidekick’s hasty reply.
“Come on in. Your dryer’s right here,” Angie said.
“I think I’ll stay out here and have a smoke,” Chicken Little said.
“Suit yourself,” I said bounding
after Angie.

Ever so gracious were the Romanis in offering to show their facilities. What a FABULOUS place they have! Talk about State of the Art! Makes a groomer feel humbled to see all that.
Somewhere along the way I mentioned to Angie Romani that I had never replaced the filter on my big Clipper Vac (Request Reader Service Card#1688), since I bought it. (That’s about 16 years) He looked dangerously close to falling over at that one. Too bad he didn’t. Wouldn’t have minded taking a crack at CPR with him. Ha Ha. (Sorry, Marlene!) Anyhow, I looked at it as a testament to a great product if it has performed all these years without being able to breathe clean air! But I did figure I should get a new one anyhow; thus I did.

With a new dryer in the trunk and my buddy safely strapped into the passenger seat, we started our return trip.
“Can I just ask you one thing?”
he said.
“Sure,” I responded.
“You know I have never been able to go on those rides at amusement parks without getting sick to my stomach,” he informed me.
“Okay... and you bring this up why?” I queried.
“Well, because I just wanted you to know that the whole way down here I had to keep looking at the floor so that I wouldn’t throw up with the crazy way you drive,” he admitted. “Can we PLEASE go at a normal speed on the way home?”
he begged.

“Sure,” I said. “I was just thinking... with my luck, the next thing to go will probably be my Clipper Vac. I have a feeling I'll be having to make this trip again in the near future," I mussed.
"Do me one favor if you do," he replied. "Let me know when you're planning to go. I'm going to have a parachute installed on the back of this car," he quipped.
And they call us the weaker sex?

WWPSA Alters Plans for Atlanta Show Super ProGroom East is Put on Hold

The board of directors of World Wide Pet Supply Association, Inc. has determined that SuperZoo East (including Super ProGroom East) scheduled for the Georgia World Congress Center in August, 2005, should be put on hold.

“Despite the fact that the Atlanta show would be a financial success for WWPSA based on exhibitor commitments to date, the board felt compelled to evaluate comments received from members regarding the location and timing of the proposed show in Atlanta. We believe our decision regarding the show is in the best interests of our industry. As an industry leader, we desire always to be proactive, to listen carefully and respond positively to the needs of our members,” stated Doug Poindexter, executive vice president of WWPSA.

“We were looking forward to an exciting grooming and seminar event in Atlanta. However, we will now put our focus on
Las Vegas for Super ProGroom Vegas in September,” says Sally Liddick, organizer
of Super ProGroom East which was to be held in conjunction with SuperZoo East.

“Judy Bremer-Taxman and Jarbas Godoy will be featured, as well as an exciting IJA Grooming Tournament. This is the first time both of these popular speakers have appeared on the West Coast for quite some time.”

WWPSA has chosen the Mandalay Bay Resort as the venue for SuperZoo West 2005 (including Super ProGroom West), September 21 and 22.

For Super ProGroom West, contact Barkleigh Productions, Inc. at (717) 691-3388 or www.barkleigh.com. For more information about SuperZoo West, please contact WWPSA at (800) 999-7295 or visit, www.wwpsa.com.

The Groomers Roundtable

Sometimes the answer to becoming a sought-after groomer or making more money is not raising prices, but in clearly defining your niche and your target market. It’s important that groomers think of their business as that, a business with ALL the aspects of a large business: Marketing, Research and Development, Accounts Payable and Accounts Receivable, Shipping.

Some other questions to consider might be: 1. Why should people seek me out above others in my area? 2. What is unique about the service/product that I provide to my customers that is not currently being provided by others in the area? 3. By whom do I want to be sought?

The advantages to having answered these questions fully is that you will have a better understanding of your business, of who you want your clients to be, and can focus your marketing efforts on attracting those clients. Keep the customers you do gain happy with your unique products /services and word of mouth will spread among your clearly defined target market. Not only will you be sought after but you will be sought by the people you want attracted to your business. Robert S. Fullmer, Four Wet Feet, San Francisco, CA

You need to get into the habit of raising your prices every year. The amount doesn’t really matter. It is all relative to he salon you have and your needs. Just because it is a “shave-down” doesn’t mean that it should be cheap! Shave-downs still require skill – sometimes more-so than others. You gain reputation by the care
you give the animals, not necessarily by the level of your scissoring expertise! You will have clients eventually who desire a “fluffier” look to their dogs. Then you talk about coming more often to maintain that fluffy look. DON’T DISCOUNT YOUR GROOMING PRICES. This is the best information I can give you.

How do you know when to raise your prices? I go up the first of the year. It is up to you, but your clients will expect it and be OK with it. Christine DeFilippo

I would raise the prices on the dogs that are harder to do. If the pet is easy, then keep those prices until you feel that it is time for those to go up. As for the customers who request having their pet shaved down, try to recommend another type of cut. If they say yes, then do it. I go by what my customers ask for and then I have some customers who leave it up to me to decide the best cut for their pet. That is how I get more customers. If they like what I do, then they recommend me to their friends and family. Lorena Martin, Whitehall Animal Country Club, Bloomington, Indiana
We raised our prices and increased our customer loyalty by adding punch cards. Although our prices went up, we gave each customer a punch card with seven punches available, and the last grooming job is free (must be equal grooming style). Our customers come more frequently, and they didn’t mind the price increase as much with the added benefit of a free session. The card is only good for one year so this system also encourages people to maintain their dog’s grooming better. The Doggie Day Spa at SpoilYourDogToo.com, Geneva, Ohio

I raised my fee when I started turning pets away due to having too many. Those who kept their pets combed were happy because matted pets went elsewhere, giving me more time for as many pets as before the raised fees, and they all went home earlier.
I have a pet photo album of different clips that I have done for each breed. Photos say a thousand words. Many who went from shaved pets to full scissor grooms went back to having shaved pets because of dematting fees. They don’t have time to comb every other day because they have a job and children with after school activities. OH MY!

I treat the pets with gifts after
every visit. It may be nibbles to take home, toys, or sparkles on their fur.

And always use a bandanna or bow. Sometimes I take photos of their pets during holidays and mail them to the pets. Cheryl Montiagne, Massanutten Animal Clinic, Harrisonburg, VA.

It mostly depends on where you are located and the number of groomers you have to compete with as to whether you can raise prices and also get a good name as a professional groomer. It’s hard to get people to switch groomers if they are satisfied with you, and if their dogs love you. All the dogs that come to me really are excited about being there and hate to leave because I treat them like my own. I love dogs and everyone knows it, so I have built up a good business in a small town in a year and a half. I have about 300 steady customers now and a lot of shave-downs in the summer months. So, just keep trying and you’ll get there! Connie Graves, Pampered Pet Salon, Guthrie, Oklahoma

Sure, I would love to tell you how we do it in Salem, Oregon. Every year we raise our prices at least two dollars, and we give out a Christmas toy valued at about one dollar. We raise our prices in December when we hand the toys out. The customers are so happy with getting the toy for their dog that they never seem to mind the price increase.

We are the highest priced shop in town and we will always be. Even if we are doing a strip, we make sure every hair is trimmed well and the dog gets a very beautiful face, because that is what the owner will see… his dog’s beautiful face. Debra Ray, Best Friends Pet Salon, Salem, Oregon

When I bought my own shop, it came with an existing client list of a little over one hundred. Now I have about three hundred fifty active clients.

After the first eight months, I stopped all advertising and still continue to get more clients through referrals. I think good customer-relations is the key to success. If clients like you, and they know the dog goes home stress free, he will send friends and family. I make a big deal about greeting the dog when they come in, and I always have treats in my pocket and hand out special gifts for the holidays. A lot of clients tell me they are as excited as the dog is when it’s time for their appointment.

I also raised my prices three dollars per groom this past January. I told them it was for tax reasons. My customers know I do a nice job and they like the atmosphere of my shop, so they don’t mind the extra cost. Hope this helped. Good luck! Toni Worrick, Best Friends Grooming, Stockertown, PA

If you are in a rural area like mine it’s hard to raise prices, but you must make enough to have a profit. You might need to change location if you are in an area that is too rural. I raise my price every year, even if it’s just a little. The price of shampoo and supplies are going up for you, so you need to pass it on, if the customers ask. I do a lot of shave-downs, too, in the spring and early summer. You are a service and you must do what the customers ask, within reason. Cheryl Shearer, ShermansDale, PA

Annual price increases should just be the norm. A 5% increase on a $40 groom is just $2. 5% falls within the cost of living increase and a small “raise” for you. Most everyone else gets a raise at his/her job, shouldn’t you? As for being sought after, just do the best strip-downs you possibly can! Be knowledgeable in your profession about pet care and be able to answer your clients’ questions.

Be able to offer suggestions on coat care, etc. And, very importantly, find a niche for your business. Do you work pets straight through and offer one-on-one service? Do you have very flexible operationi hours? Do you offer day-sitting? Anything that sets you apart from your competition is to be promoted. And, believe it or not, raising prices make you more sought after! People value more what they pay for. Elaine Chelak, Groomingdales, Colonia, NJ

Wahl Clipper Corporation Announces Winning
Nomination for 2004 Groomer of the Year

The Animal Products Division of Wahl Clipper Corporation announces the winner of the 2004 Groomer of the Year Industry Award. The award was presented to Karen Rodgers, a professional dog groomer from Happy Dogs Productions in Greenville, S.C. as part of the Annual Show Dogs of the Year Awards Ceremony at the Westminster Show in New York City, sponsored by Nature’s Recipes, Dog World, Dog Fancy and Wahl Clipper Corporation.

The award recognizes an extraordinary individual who has set a high standard for outstanding achievements in the grooming profession through a lifetime of interest and commitment with the true spirit of grooming and exceptional service, support and the development of the profession.

Karen has won an all expense paid trip for two to New York City, along with free Wahl products and more. For more information, request Reader Service # 1696

Easy Money: Now you can have your cake and eat it, too!
by Rochelle A. Lavens

Groomer’s add-on sales are easy with the right treats. As the pet treat industry grows, it becomes harder to determine which line of treats to provide customers. Pet owners are becoming increasingly concerned about what they are feeding their pets, including the treats they offer.

Certified organic products are the right choice for many reasons. The organic industry continues to grow 20% each year. The strict USDA guidelines for organic certification assure any grooming salon that they are selling only the best.

What does “certified organic” mean? To be labeled “certified organic,” the manufacturer must follow the required USDA issued regulations for ingredients and processing. 95% of the ingredients used must be organic, which assures they are free of pesticides and herbicides and are minimally processed to retain their high nutrient value. The certification process also requires an outside agency to perform an annual review of the manufacturer to make certain all regulations are being followed.

Although these regulations are strict to protect our pets, there are still fun marketing items. Groomers can consider classic biscuit treats (bagged or in bulk), but can expand into “birthday” and “celebration” sales by offering Doggie Cakes. These cakes come complete in frozen “do-it-yourself” kits for customers to purchase for their dog’s birthday, puppy showers, celebration parties, etc.

Groomers can also consider having the parties right at their location. This can provide additional revenue during off-hours and is an excellent way to expand clientele. It’s easy to mention the cakes when sending birthday/holiday cards to customers. For more information about Heidi's Bakery please request Reader Serve #1677.

Chris Pawlosky's Grooming Tips

Do you know why it is not good
to scrub a dog during a bath?

The skin cells are easily stimulated. This, to a pet groomer/stylist, means the skin reacts to over-stimulation by producing more skin cells to protect the skin’s outer layer. These cells can become too plentiful and will cause a number of problems, starting with flaky skin to abnormal balances of bacteria.

When this happens, the skin is no longer able to provide the coat with an ideal place to grow. So, my tip is to use a good shampoo that is easy to rinse and gentle. Use water volume to remove debris. Do not mistake pressure for volume. I use my HydroSurge bathing system (Request Reader Service #1694) or an open-ended hose. Always try to keep the water and shampoo on the skin by working up into the coat. This will gently remove the skin cells rather than scrubbing.

If I have a really dirty dog, I fill a small tub and soak the dog for five to ten minutes (but no more than ten) in a basic hypo shampoo to give added cell softening benefits. Remember, you cannot get a great finish on a dog that is not well maintained.
Questions for Chris? Email her at cpawlosky@aol.com

Andis Introduces
Power Groom Clipper

Andis has developed a powerful clipper that is equipped with a removable cord pack that can be switched with a battery pack for cordless use. The clipper is 20% lighter, 10% smaller and 15% faster at 4,500 strokes per minute with its heavy-duty high speed rotary professional motor. Power Groom™ runs quietly and is maintenance free – its internal parts never need to be oiled or greased.

“Power Groom™ accommodates situations where you need the convenience of a cordless clipper, but prefer the lasting power of a clipper with a cord,” notes Fred Koeller, Vice President of Marketing at Andis Company. “The clipper comes with a cord pack that can be slipped out and replaced with the AGR+ battery pack, which is sold separately. It’s no longer necessary to have a rechargeable clipper and a corded clipper. The Power Groom™ is both!”

Included with the Power Groom™ is a ceramic edge #10 blade. Using ceramic material for the upper blade keeps the blade up to 75% cooler than conventional steel cutters. Ceramic edge blades last longer and are break resistant.

The blades are detachable, so they can be changed and cleaned easily. A locking blade hinge keeps the blade secure until it’s time to change it. All Andis® UltraEdge™ and CeramicEdge™ AG and Oster® A5 blades will fit the Power Groom™.

The clipper’s housing is contoured to fit the hand comfortably and is shatterproof to protect the internal parts. At 12’, this heavy-duty cord allows easy maneuvering during grooming. A locking on/off switch assures that the clipper will not turn off accidentally during use. Power Groom ™ comes with a one year limited warranty. Request Reader Service Card #1639.

Natura Pet Introduces
a New Line of Pet Food

Natura Pet, creator of the world’s healthiest pet food, has released a new line specifically designed to meet the nutritional needs of large and giant breeds of dogs. Without a diet specifically balanced for large breeds, these dogs can experience severe health problems like skeletal and joint debilitation. Innova Large Breed includes three formulas: Adult Dog, Senior Dog and Puppy - each formulated to match the needs of the large dog’s morphology in each life stage, with special attention given to the unique requirements of dogs of sheer size and mass. The formula also includes tightly controlled levels of protein and fat, and the optimum ratio of calcium and phosphorus necessary for healthy growth and nutrition of large dogs. Request Reader Service Card #1632.

Sojourner Farms Now Baking Private Label and Custom Bulk Dog Treats

Sojourner Farms treats are hand-baked to crunchy perfection for other companies… and like all Sojourner Farms products, they’re made with the finest all-natural, human-quality ingredients. A variety of shapes and sizes are available, as well as a plethora of recipes including Bark Assure (mint and beef), Cheese Pizza, and Chicken Parmesan, not to mention wheat-free and corn-free recipes for the sensitive pooch.

Sojourner Farms now has the capabilities to meet the needs of pet boutiques, grooming salons and doggy cafes that want to sell individual bakery items. Items can be sold bulk by the pound to save on packaging costs. They can market their own brand of doggie treats without the hassle of running their own baking facility. For more information, request Reader Service Card #1644.

Pet Aromatics Shampoo and Conditioner in One Gallon Size

Pet Aromatics’ new Dog Bath Shampoo and Conditioner In-One, containing macadamia nut oil, cucumber extract, almond oil, oat flour protein, and pro vitamin B-5 conditioning agents. Pet Aromatics uses all vegetable-based cleansers and surfactant, and custom made essential oil blends for fragrance.

Dog Bath Shampoo and Conditioner In-One helps to repel ticks and fleas. It demats and detangles and it is vitamin enriched. Best of all, it now comes in gallon sizes in the following fragrances: Honeysuckle Hound, Woodsy Woof, Canine Coconut, and Dew Drop Doggie. Request Reader Service Card #1594.

Aaronco Announces a New Book

AARONCO Publishing announces its newest title — The Mutt Styling Guide by Chrissy Thompson—the first book geared to the pet stylist that addresses the grooming needs of mutts. Filled with creative solutions for mutt styling challenges and grooming techniques that de-emphasize physical imperfections, it helps make mutts look as attractive as possible while highlighting their special personalities. The Mutt Styling Guide helps groomers to see the possibilities in each mutt and to think “outside the box” when creating a new look for a mixed breed pet. Contains 251 pages, 293 illustrations, and 64 magnificent mutt makeovers. Request Reader Service Card #1569.

GroomeeZ’s Self-Cleansing Pet Brush and Pet Travel Pack

Take the mess out of grooming a pet! Groomeez, Inc. introduces the one-touch, one-motion, hair release system brush. Just slide your thumb forward on the handle and the hair is removed from the brush. Good for all size pets. Request Reader Service Card #1648.

Groomeez, the revolutionary self-cleansing pet brush, introduces a truly unique product for the pet owner who travels with his pets called the Pet Travel Pack. It consists of a brush, large or small, two ounces of shampoo and two ounces of spray conditioner, packaged in a clear vinyl pouch with a snap button and plastic hanger. Makes an excellent gift for any pet lover. Good for all size pets! Request Reader Service Card #1647.

Eye Envy Tear Stain Remover

Eye Envy understands that a pet’s appearance and health are the number one priority when it comes to their owners. For a variety of dog and cat breeds, one of the main concerns is the build-up of dark, unsightly tear stains that form under the eyes. Eye Envy was specifically created to solve this problem, safely and effectively.
Eye Envy utilizes a combination of four main ingredients that attack the root of the problem. Our externally applied solution contains an herbal anti-biotic, an anti-bacterial, a cleanser and an astringent, all scientifically developed to eradicate those pesky tear stains.

For more information, request Reader Service Card #1652.

Infrared Heat and Massage for Pets

All American Technology offers the first hand held Infrared Heat and Massage unit in the United States. Deep penetrating Infrared heat is great for sore muscles, back problems, arthritis and hip dysplasia. Let it heat up three minutes and then massage the dog to ease aching muscles and joints. Give a client’s dog a happier, healthier life in just minutes! Veterinarian and Medical Doctors have been using Infrared Heat for years. Excellent for older dogs. Request Reader Service
Card #1661.

Value Groom Products Available from Ryan’s Pet Supplies

Ryan’s Pet Supplies announces the launch of Value Groom, a line of no non-sense grooming products. The Value Groom Line offers quality, pH balanced, biodegradable products at an economical price. First introduced in September, Value Groom already has a loyal following of groomers. Value Groom currently offers Protein Shampoo 12:1, All Purpose Shampoo 12:1, Whitening Shampoo 12:1, and Conditioner 12:1. Due to the positive response, look for additional products coming soon. For further information, request Reader Service Card #1654.

Espree's New Leace-In Conditioner

Espree Animal Products has created a luxurious formula that is fast and easy to use, penetrating the hair shaft and revitalizes the skin and coat. Leave-in Conditioner relieves dryness and itching and provides a top conditioned, shiny coat. This unique formula aids in the removal of static electricity, helping to eliminate tangles for easy combing and brushing. May be used on a wet or dry coat. Choose from two great fragrances. Leave-in Conditioner Baby Powder and Leave-in Conditioner Fresh n Clean. For more information, request Reader Service Card #1660.

It’s Time to GET SERIOUS!

GET SERiOUS! is the #1 stain, odor and pheromone remover on the market! It effectively removes pet stains and odors in only three minutes! And, it’s the only one that removes the pheromone, too, so pets don’t re-mark! Plus, got any tough stains? Just warm GET SERiOUS! in your microwave and watch those stubborn stains easily wipe away! GET SERiOUS! never ‘yellows’ your carpet and removes ‘old yellowing’ left behind by other cleaners! With GET SERiOUS! you only use half as much as other cleaners so, one bottle goes twice as far as the competition! And, it’s 100% safe to use around pets and people! Non-toxic and biodegradable!
Recently awarded “Most Innovative” and “Easy for Pet Owners to Use” by DOG FANCY Magazine. For more information, request Reader Service Card #1695.

COOL K-9 Cooling Jacket for Dogs

The COOL K-9 cooling jacket for dogs can help a dog stay cool on hot days. Water absorbing polymer crystals are sewn into the lining. By submerging the jacket in water for just a few minutes, the crystals absorb enough to keep a dog cool and dry. The jacket can be charged over and over.

When winter comes, a dry jacket becomes an insulating jacket, helping to cut the cold. In addition, COOL K-9 is equipped with reflective strips to make a dog more visible at night. The yellow and red design also increases a dog's visibility in all environments. The jacket is a year round safety device.

For more information, request Reader Serve Card #1699.

Jarbas Godoy

Jarbas Godoy has just been announced as the speaker for the Pet Pro Inspiration Cruise to the Western Caribbean on October 15-20. This six day, five night cruise will leave from Tampa, Florida, and will visit Grand Cayman Islands and Cozumel, Mexico.

Jarbas claims to be one of the highest paid groomers in the World, and so far, he goes unchallenged. He is a very popular Groom Expo speaker who shares his success secrets unabashedly, and he encourages all groomers to “go where he has gone.”

Jarbas was born in Rio de Janeiro, Brazil. Attracted to training show dogs in his early 20’s, he started grooming his Standard Poodle champions and opened one of the first grooming salons in Brazil, in 1976. After moving to the US, he opened The Dog From Ipanema, a Florida salon with an international reputation for quality work, champion groomers and loving treatment of pets.

Barkleigh launched him on a side career of public speaking in 1996, with many engagements all over the nation that led to his being nominated twice for the Cardinal Crystal Achieve-ment Awards. He co-organized and demonstrated at several large seminars in South America and conducted a series of workshops in Europe. He also was the featured groomer on Petsburg USA, an Animal Planet show, still in reruns. Jarbas was one of the founding judges of IJA.

For more information about this exciting cruise, contact Lucy at 1-800-377-3584. Request Reader Service Card #1536 or call Barkleigh at (717) 691-3388.

Sally's Desk

Karen Tucker: Turning Dreams into Reality

Groom & Kennel Expo 2005 Review

2005 World Groom Team Trip to France

Aloha!

Seminar

One of those Days

WWPSA Alters Plans for Atlanta Show Super ProGroom East is Put on Hold

The Groomers Roundtable

Wahl Clipper Corporation Announces Winning
Nomination for 2004 Groomer of the Year

Easy Money: Now you can have your cake and eat it, too!

Chris Pawlosky's Grooming Tips