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From Sally's
Desk...
Groom Expo is right around the corner.
Don't miss it this year. We have such a dynamite program, and
it is so well rounded. I am surprised at how many groomers are
taking the Animal Behavior program. I am glad they are availing
themselves of a terrific educational opportunity.
Animal behavior is such a fascinating topic.
As groomers, we do many things the hard way, often because we
don't know any better. We have little knowledge of animal behavior,
even though we work with pets day in and day out. We often have
to depend on our instincts instead of our minds. We don't really
pick up on all the little signals that animals offer that could
make our day go better and give the pets in our care a much more
pleasant experience. I hope that you will get a chance to learn
from one of the world's top people in this area.
Our booth space is sold out! That is a
first at our show. We have so many new and exciting booths this
year. We have even opened up a new exhibitor area. Look inside
Groomer to Groomer and see some of the great specials and new
products that will be at Groom Expo this year. It is overwhelming!
I hope to see you there.
Telling it like it is
For some reason I am getting calls from distraught owners of
pets that were killed or injured in a groomer's care. I have
gone years without one direct contact. Now, I have heard from
several. One Minnesota woman called to tell me that her cat was
severely injured while being dried. It was burned on the chest
and needed skin grafting to save it. I try to get to the bottom
of it. I couldn't understand how the cat's chest got burned but
not its face. Did she mean "clipper burned?"
No, indeed the cause was a cage dryer (that
hangs on a cage.) I used that kind safely for years. The cat
would just go to the back of the cage and would not really be
harmed, I suggested to the owner, trying to understand. "Oh,
no." she stated. "The cat was tied to the front of
the cage door, so that it couldn't get away to the back of the
cage. The dryer kept pelting the poor animal in the chest with
hot air, and the groomer didn't bother to check on it. Indeed,
she went out to lunch, leaving the pet struggling in the shop
alone. When the owner was told to come quick, that the "cat
was shedding it's hair in clumps" she was not only left
to take the cat to the vet herself, but was left with the bill,
too. Later, when she went back to talk to the salon owner, she
was notified that since the groomer was an "independent
contractor," the groomer would have to pay the bill. Of
course, the groomer had moved onto another salon by now and could
not be tracked down. This owner was doubly assaulted by the groomer
who damaged her pet, and the salon owner who would not take responsibility
for the damages.
What can I tell them? What idiocy! I agree
with the owner. I tell her that we are trying to get licensing
in, and ask if she will help us. I tell her to contact her local
government and demand that laws get put on the books. We have
a law that we can send to her, and her local government, that
is good for the pet owner and good for the salon. But, sadly,
I have to add that because groomers will not unite, it is going
to take pet owners, like herself, to demand a change, city by
city.
In the area of licensing, we are a sad
group. We are not united on this issue, and until we come together,
pet owners will have to roust their local governments to do what
we, as a profession, will not do. So, we continue floundering
along while other professions enjoy the benefits of licensing
in their industries. Meanwhile, by our apathy, we allow bad groomers
to move from shop to shop, not taking responsibility for their
actions, and reeking havoc on us as an industry. If you would
like to encourage licensing in your state, request Reader
Service Card #1247 for more information.
Getting the real poop!
I had quite a chuckle today. And I needed it. A well-known groomer
called, and we discussed some business issues. After that, we
talked of many things and stumbled into the area of illegal drugs.
Marijuana, to be specific, and our lack of knowledge of these
things. Both being in our late 50's, we grew up in a different
world. It reminded her of something that had happened.
Ms. X, as she will be known, was walking
her dog on the beach with shovel in hand (for pick up, don't
you know.) She saw a lone, but starkly beautiful plant growing
along the path. Always a sucker for a spindly plant, she dug
it up and took it home to shower love and affection upon it.
She planted it among the ornamentals on her front lawn.
The bright green plant flourished under
her watchful eye, until a friend in law enforcement, dropped
by for dinner.
"Come out here," the officer/friend
said. "What is that plant that you are growing?" he
questioned.
Showing her lack of knowledge, she shared
how she found the little struggling plant being whipped by the
ocean breezes, and brought it home to take an honored place in
the ornamentals.
"You have marijuana there," he
said, "and I suggest it disappear right away."
The shocked groomer dug up the plant, packed
it in plastic bags and put it in the trash. We laughed at the
absurdity.The moral to this story could be what we don't know
CAN hurt us or just keep your shovel in the poop and you will
stay out of trouble.
God bless you,
Sally
sally@barkleigh.com
New Products to be Debuted at Groom Expo!
There are many exciting new products on the market
for pet pros, and lots will be featured at the Groom Expo Trade
Show in Hershey, Pennsylvania Sept.10-12. Come, shop for show
specials, free samples, and product demos! You won't be sorry
you did!
Alpen Schatz Introduces All Natural Pet Cosmetic Line
Schaussi's Alpen Schatz, a California based company formed to
bring unique, high-end European pet products to the North American
market, today announced the immediate availability in the United
States of Armoni Naturali, an Italian line of all natural clay
based shampoos, conditioners and parfums.
The collection includes 100% natural Italian clay based shampoos,
vitamin enriched conditioner balsams, and alcohol free Ylang-Ylang
based parfums for our furry four-legged friends. The line is
known for its rich, nurturing, dermatological properties, guaranteeing
to keep troubled coats soft and silky, while it naturally absorbs,
balances, and repairs even the most sensitive skin and coats.
Alpen Schatz is delighted to have been chosen by Anubi Shampoos
of Italy to be the exclusive distributor of the Armoni Naturali
line in North America. Alpen Schatz will be formally introducing
the line at the Groom Expo in Hershey, Pennsylvania, in September.
For more information, please request Reader
Service Card #1248.
See New "IceBones,"
A Product Guaranteed to Make You Your Dog's Best Friend!
"IceBones" is an exciting new product that is guaranteed
to make you your dog's best friend. This unique tray makes all
natural frozen fruit or vegetable pops in different sizes. Just
add any flavoring that your dog loves, like bananas, peanut butter,
carrots, apples, bacon, salmon, liver, ham, beef and chicken
bullion into the unique IceBones tray along with water and freeze.
Another plus for pet owners is that with IceBones, there's
no more hassle in giving your dog its vitamins or medication.
Just crush up the pills into powder form, add hot water to the
tray with a flavor pack and freeze.
IceBones is not just for pets. You can also use IceBones to
cool your soft drinks at your next party. People of all ages
will love these fun IceBones, too. They will make a great gift.
IceBones is the coolest new product around.
For more information, please request Reader
Service Card #1249.
ChewZyme Dental Spray Treat for Dog and Cat Chew
Toys
American Animal Health, Inc., introduces ChewZyme, the first
and only Dental Spray-On Treat for dog and cat chew toys. Turns
every chew toy into a dental aid! Makes old toys new and new
toys better! Satisfies pet's natural desire to chew. Encourages
chewing to promote healthy teeth, gums and fresh breath. Chewing
helps reduce plaque and bacterial build-up that may cause tooth
decay. Pets love the great flavor! Mist rope or other chew toys
with Chew-Zyme and watch them go for it! Ropes and chew toys
may be washed and re-misted as needed. Natural chicken flavor
is highly appealing. ChewZyme ends bad breath and makes pets
nicer to be near. Comes in an attractive 4 oz. white plastic
bottle with fingertip sprayer.
For more information, please request Reader
Service Card #1258.
Professional Drier with a built-in Water-Suction System
Schaussi's Alpen Schatz, a Colorado based company, formed to
bring unique, high-end European pet products and grooming appliances
to the North American market, today announced the immediate availability
of the world's first combination water suction/warm-air dryer.
The Air-Combo offers many advantages, such as the quick removal
of water from the animal's coat (up to 90%), before the actual
blow-drying/styling process. This process also eliminates undesirable
animal odors. The secret behind the Combo-Dryer is that it does
not simply dry water on the animal's coat, but rather removes
it initially via suction, resulting in a softer, shinier and
more natural coat. An additional benefit is that it removes lime
scale build-up along with the water during the suction process.
The Air-Combo is significantly quieter than traditional driers
and uses less energy to operate.
For more information, please request Reader
Service Card #1259.
Aromatherapy for Pets Aromacare Shampoo
Series
Calming Lavender Shampoo calms and soothes the "savage beast"!
Infused with natural essential oils of lavender, ylang ylang,
jasmine and sandalwood, which together create a truly pleasurable
and relaxing bath-time.
Revitalizing Eucalyptus Shampoo for Dogs and Puppies cools
and invigorates with the natural essential oils of eucalyptus,
lemon grass, and fir needle - providing a refreshing and uplifting
bath-time.
Soothing Chamomile and Oatmeal Shampoo for Dogs and Puppies
contains the natural botanical extracts of chamomile, cactus
and calendula, along with essential fir needle oil, colloidal
oatmeal and aloe vera. This luxurious shampoo gently conditions
and balances the skin while deodorizing and conditioning the
coat!
Groom Expo attendees, please visit Profession Pet Products
Inc. to learn more about our exciting show special "Buy
Three Get The Fourth One Free"(Mix and Match)!
For more information, please request Reader
Service Card #1261.
Wahl Clipper Corporation Announces New
Clippers
The Animal Products Division of Wahl Clipper Corporation announces
the new Chromado and Bravura. A part of the "Medallion Series",
these clippers are designed to raise the standard in professional
clipping. They combine the unsurpassed cutting performance of
the Arco SE with the latest innovative technology, and the Bravura
features a constant speed control, enabling the groomer to achieve
the results that professionals demand.
Professionals desire products that are powerful, quiet, and
lightweight. For the professional, Wahl created the Chromado
and Bravura, two new extreme clippers with style.
While grooming, the Chromado and Bravura battery level can
be checked by simply glancing at the indicator on the body of
the clipper. Powerful and quiet, these clippers both offer DC
motors with low vibration and noise muffling. The cord/cordless
Chromado and Bravura come with a detachable blade set that can
be adjusted five ways, from a #9 to a #40.
For more information, please request Reader
Service Card #1262.
Boutique Beads to Launch Collars at Groom
Expo
Boutique Beads will be launching their new glamorous, safety
(stretch) pet collar product lines for dog and cats at their
Fifth Avenue booth at Groom Expo.
These "people jewelry for pets" collars are hand
made in the USA from high quality Swarovski crystals, crackled
glass, synthetic and natural stone (some semi-precious), silver
&/or gold-tone beads that mirror today's modern fashions,
from posh Rodeo Drive, through glitzy Las Vegas to funky New
York styles.
The collars are made from a patented, modern stretch filament
and are sized based on the animal's weight. The collar simply
stretches over the pet's head. Should the dog or cat collar become
caught, the pet can easily pull out of the collar. Please visit
them on Fifth Avenue at the Expo and see the exciting new product
lines!
For more information, please request Reader
Service Card #1264.
Davis Offers Great Groom Expo Special!
Buy one gallon of Davis Quick-Dry Shampoo at the Hershey
Groom Expo for only $10 and receive a 32 oz. Davis Quick-Dry
finishing spray FREE!
Davis Quick-Dry products cut grooming time in half by speeding
up the lathering, rinsing, and drying processes. Pets will be
clean, dry as a bone and beautiful in record time and clients
will marvel at the speedy turnaround time!
Visit our booth for more show specials and discover why customers
say we are the one-stop shop for all their professional grooming
needs. For more information, please request Reader
Service Card #1265.
"Lifting Made Easy" by CritterLifter
After grooming for six years and struggling with the large dogs
in a rural farm area, Laurie Rodden developed back problems.
Knowing that not accommodating the large pets would affect her
business, she invented the Critter Lifter.
This product lifts large pets comfortably and easily places
them into the tub. You don't have to worry about the weak hips
and heavy bodies, because the harness allows the groomer access
to work on them. Trimming feet, under thighs, hip area and nails
are easy.
It's easy for one person to use. It's mobile and fits through
household doors. Safety Load tested and approved to 500 pounds..
See this new product at Groom Expo in Hershey, PA in September.
For more information, please request Reader
Service Card #1266.
Ear Magic... All Natural Medicated Ear Cleaner
E-Z Groom has developed a new revolutionary medicated Ear
Cleaner to help maintain proper ear hygiene in your pets. E-Z
Groom's All Natural Ear Magic contains emulsifying surfactants
that break down ear wax and debris to allow a complete cleansing
of the ear.
One of the primary ingredients is Tea Tree Oil, known to be
effective to sterilize wounds and prevent infection. It has been
utilized as an external parasite repellent. Oil of Wintergreen
and Aloe Vera are the ingredients known for relieving skin irritations
and reducing inflammation and minimizing discomfort, while promoting
healing to the skin. For more information, request Reader
Service Card #1271.
No More Tear Stains!!!
Eye Envy introduces an externally applied safe, non-irritating,
effective cleanser and beautifier for removing unsightly tear
stains and inhibiting dark staining production for cats and dogs.
This safe and reliable formula may also be used to help eradicate
most feet and mouth stains. The Eye Envy cleaning system comes
in a range of sizes in Original and Herbal formulas and is safe
for use on kittens and puppies. Eye Envy does not contain any
bleach, peroxide or steroids. For more information, request Reader
Service Card #1272.
Nature's Specialties... the Natural Choice of Groomers
Nature's Specialties announces two new products! Lav-N-Derm is
a gentle soothing and cleansing antiseptic shampoo that aids
in the relief of burns, itching, abrasions, various skin problems,
and hair loss due to stress. It has a lasting fragrance, and
the dilution is up to 50 to 1. (Use stronger as a medication.)
Foo Foo Mystic Lavender is a special blend of surfactants,
lavender oil and other essential oils. It has a long lasting,
soothing and calming fragrance.
For more information, request Reader
Service Card #1273.
New Mink Easy Cut Shears
Mink International proudly introduces its new Easy Cut Shears
for groomers. These are great quality shears at an affordable
price. They feature smooth action, durability, and a limited
lifetime warranty. Easy Cut Shears are available in 7.5",
8.5", and 10" straight and curved. Each shear comes
with a free custom case. Prices are $49 for 7.5" and 8.5"
straight or curved, and $59 for the 10" straight or curved.
For more information, please request Reader
Service Card #1274.
Stazko Introduces Another Winning Product!
Stazko's Soothing Oatmeal Shampoo is formulated to provide relief
from itchy, scaling and sensitive skin. It also contains emollients
to restore natural moisture to the skin and coat. This is a hypoallergenic
formulation.
Oatmeal Shampoo dilutes 7 to 1, and works well in all shampoo
systems. When using a power bathing system (pump action) one
ounce per gallon of water is all that is needed.
A detergent and soap free formulation, this shampoo can be
used as often as necessary and will not strip the coat.
For more information, please request Reader
Service Card #1275.
NaturVet Enzymes
Processed pet foods are deficient in digestive enzymes, which
break down food into nutrients to be utilized by the body. Newly
introduced NaturVet® Enzymes can maximize the nutritional
value of any pet's diet by improving digestion and the absorption
of nutrients. This product contains the digestive enzymes most
recommended by veterinarians: alpha-Amylase to hydrolize starch,
protease to break down protein, cellulase to reduce cellulose
(fiber) to sugars, and lipase to hydrolize fats.
These enzymes are all derived from plant sources. Plant enzymes
are active over a wider range of pH conditions than enzymes from
animal sources, making them more useful throughout the digestive
tract. Also included are probiotics (lactobacillus acidophilus),
beneficial bacterial that reside in the intestines and promote
normal bowel health. Recommended for any pet, NaturVet Enzymes
are especially helpful for older animals and those suffering
from stress, illness or degenerative processes.
For more information, request Reader
Service Card #1284.
PetLift Creates the Smartway Hair Trap
PetLift, never forgetting the grooming industry, has now made
under-tub cleanouts a thing of the past! Another innovative idea,
the Smartway Hair Trap, has allowed the groomers to bathe their
heavy-coated dogs, with no hair globs accumulating in under tub
hair trap. Clean-up is a snap with the Smartway Hair Trap, catching
hair in the top of the tub. Less cleanout downtime, or expensive
Roto-Rooter service. Simply remove the hair catch cylinder from
the strainer and place the hair globs into the waste-basket,
all from the top of the tub.
For more info about Smartway Hair Trap and other PetLift products,
please request Reader
Service Card #1285.
New Groomer Safety Collar Easy to use for both felines
and canines
SmartPractice introduces new Groomer Safety Collar from
SOFT PAWS®. Super lightweight at just 2 oz., bowl shaped
collar can be worn comfortably by animals as long as needed.
Patented swivel design allows for fast and easy application that
provides an effective barrier between animal bites and groomer
hands. Reusable and durable, the Safety Collar is available in
two sizes: clear for felines; lavender tint for small canines.
Visit the SmartPractice booth at Groom Expo for a demonstration.
For more information, request Reader
Service Card #1287.
Wonder Balm
Pet Trend has added Wonder Balm to its Spa Paws line, the all-natural
aromatherapy grooming and skin care line for dogs. Wonder Balm
is a shea butter and beeswax balm with 100% essential oils to
help condition paw pads, as well as treat dry, scaly patches
or other minor skin irritations.
Spa Paws contains no harsh chemical detergents, like sodium
lauryl sulfate or sodium laureth sulfate. The ingredients are
all natural and products are packaged in dark blue containers
to protect the natural ingredients from damage from light.
Along with Wonder Balm, the Spa Paws line includes shampoo,
conditioner, alcohol free spritz and soy wax candles in three
popular fragrances. Each fragrance provides true aromatherapy
with the use of 100% essential oils, which have benefits from
the botanical sources they are derived from.
The approach is holistic and has a positive effect on the
skin, body systems and temperament. Formulations available are
Serentiy, a lavender blend, Renewal, a citrus blend and Harmony,
a patchouli blend.
For more information, please request Reader
Service Card #1288.
Talyn Shears Goes Tropical
Talyn Shears, already known for their Three-Finger and Swivel-Thumb
shears, now introduces their Tropical Shear. Brilliant colors
fused into metal give a vivid contrast against fur. The colors
will not chip or flake. Tough and sharp, Talyn expects great
things with this mix of fun colors, quality steel and a special
introductory price of only $100, which includes presentation
case and lifetime warranty.
For more information, please request Reader
Service Card #1289.
Ruff Remover Pet-I-Cure Files For Pet Grooming
UFP Technologies, Inc. is offering Ruff Remover Pet-I-Cure Files,
a new home pet care product that provides a safe alternative
to nail trimmers and clippers for pet supply stores, dog groomers,
and novelty/gift stores.
The dog bone-shaped nail files feature a highly abrasive surface
for dog grooming that is less likely to cut into the nerves and
blood vessels surrounding a dog's nails. The Ruff Remover can
be most effective when used as a maintenance tool; that is, when
it is used to file a dog's nails every few days rather than waiting
weeks until actual cutting becomes necessary.
Ruff Remover Pet-I-Cure Files can be sold in retail locations
in display form or individually packaged. The product can be
also personalized to serve as an attractive point-of-purchase
(POP) advertising vechicle.
Please request Reader
Service Card #1290.
Grooming Time Savers K.A. Blower Dryer
This dryer has more velocity than a K9-2 and more CFM's than
20 K9-2's. It draws less current than the K9-2 with only 12 amps.
The K.A. blower dryer air speed is in excess of 100 m.p.h.
at 800 C.F.M. There are no brushes to change. H.E. continuous
run motor is 120 volts.
The K.A. Blower Dryer is made of non-rust poly housing and
has a 25 ft. heavy-duty power cord. It weighs about 37 pounds.
Available options are a hose 3 inches in diameter and 7 feet
long. Also available is a twin cage manifold.
For more information, request Reader
Service Card #1291.
Stylist Wear Announces Show Special!
While exhibiting at Groom Expo in Hershey, Pennsylvania, Sept.
10-12, 2004, Stylist Wear will be offering a show special of
$10 on their black utility vests. They are one size fits most,
button front with four pockets. Each pocket has a protective
flap with a button closure.
For more information, please request Reader
Service Card #1292.
Revolutionary Clipper Vacuum System
Scissor Man introduces his revolutionary Clipper Vacuum System.
It's extremely light-weight with a quick connector with removable
suction head, which allows you to easily use clippers with or
without the vacuum. An easy-to-operate button release suction
head and adjustable air flow for the precise amount of suction
you need for the job.
This is a convenient and versatile, state-of-the-art system
composed in aviation aluminum. Patent pending.
For more information, please request Reader
Service Card #1293.
Natural Cortisone Alleviates Skin Disorders
Quadruped's All In One Tearless Yucca Shampoo's natural cortisone
alleviates skin disorders. Yucca's water softeners penetrate
the shells of fleas and ticks, causing their instant safe elimination.
Gentle, but deep cleaning, moisturizers and conditioners add
strength, life and luster to coats. It's safe for puppies and
kittens.
Quadruped's All In One Conditioner Leave-In Rinse substantially
cuts time required for the brushing out of undercoat, mats, and
snarls. Drying time is considerably reduced. Conditioners and
Brighteners add luster, body, and vitality to coats.
For more information, request Reader
Service Card #1297.
Removes Odors and Stains
Urine-Off removes odors and stains on hard and soft surfaces
permanently, even on old deposits. Urine-Off removes the non-soluble
salt crystals contained in the uric acid that produces urine's
pungent aroma. The formula attacks only the offending substances
and leaves a pleasant citrus fragrance without harming the fabric,
floor covering or other hard or soft surface cleaned. It is non-toxic,
non-pathogenic and biodegradable for safe use in any environment.
The product works on any type of urine stain, even those that
are highly concentrated or very old. Urine-Off is available in
a 500ml bottle. For more information, request Reader
Service Card #1299.
PetalCleanse Safe Pet Allergy Relief from Europe
Now available in professional size for groomers and vets - Great
Add-On Service That Works! New in 2004: New, easy-to-read packaging
for the American market, clinical studies, independent efficacy
testing, more testimonials from happy pet owners and groomers,
lower wholesale/retailer pricing, award-recognition in the UK,
pending award-recognition in the US by the Allergy Foundation
of America, and soon to be on TV nationwide.
Allergic2Pets.com - Treating the cause of pet allergies...not
just the symptoms. For more information, request Reader
Service Card #1300.
ExemaCleanse for Animals Who Suffer from Skincare
Problems
The ExemaCleanse line of products is formulated for pets
with skincare problems. The main active ingredient is Leleshwa,
a rare oil from Kenya with well-known properties that include
an extremely effective antiseptic - antiviral, antibacterial,
antifungal, a natural detergent, and disinfectant.
An added bonus is that the oil is a natural tick and flea
repellent that soothes the nerves of the distressed pet! The
product is available from Allergic2Pets.com in a shampoo, conditioner
and essential oil size.
For more information, request Reader
Service Card #1301.
Purina Pro Plan Offers a Sizable Difference for Dogs
New Pro Plan brand Small Breed formulas offer seven products
that include both wet and dry foods for overweight and senior
small breed dogs, as well as products for healthy puppy and adult
small breeds. The dry products offer a smaller kibble for easier
chewing, and all of the products offer optimal protein levels
to meet the high metabolic needs of small canines.
Among large dog owners, top health concerns include maintaining
good joint health and mobility and a strong heart. New Pro Plan
Giant Breed Formulas, the first products on the market for giant
breed dogs, are specially formulated with guaranteed levels of
natural sources of glucosamine for joints and taurine to help
maintain a healthy heart. The six new products are also sized
appropriately for a giant appetite, offering large 22-ounce cans
in the wet product and a significantly larger kibble in the dry
product, to encourage slower eating.
For more information, request Reader
Service Card #1303.
Rescue Rover Pet Alert Fire Rescue Decals Save Lives
Here's a simple way to help protect your family pets in the event
of a fire or emergency. A company specializing in PET Safety
has created an eye catching Pet Alert Safety Rescue decal to
be placed on windows to alert Firefighters or Police to save
their pets inside in case of fire, floods or any immediate disasters.
The vibrant bright red and white decals with a Dalmatian dog
mascot named "Rescue Rover" wearing a fireman hat say:
"PET ALERT" Fire Rescue "Please Save our Pets"
in big bold, bright white letters.
"Rescue Rover" Pet Alert Decals are made of a strong
durable static cling vinyl material that will adhere to any glass
window surfaces and can easily be put on or removed and reused
again anywhere anytime. Pet Alert Decals can also be an added
deterrent to unsuspecting burglars that see the bright red and
white Pet Alert decals on windows, thinking twice trying to break
into your home, knowing that there are pets inside that might
attack or alert them of their presence. For more information,
please request Reader
Service Card #1304.
Holiday Gifts from Ann Clark Ltd.
This Pet Products Collection features Kitty Treat, Doggie
Treat and Horse Treat mixes. Each sixteen ounce mix comes with
its own cookie cutter attached.
Pets will love these tasty treats - and you can feel good
knowing that they came from your own oven! Ann Clark Ltd. also
offers a Doggie Baking Kit and Kitty Baking Kit which come packaged
in a beautiful wooden crate with mix and three cookie cutters.
Request
Reader Service Card #1305.
Whitman's Non-Hazardous Blade Wash
Introducing the first and only patented non-hazardous blade wash.
It's the professional's choice for a multi-purpose formula that
cleans and lubricates grooming equipment without kerosene or
hazardous products.
It safely cleans clipper blades and scissors of harmful debris
that contains bacteria and safely lubricates equipment, reducing
blade heat.
The blade wash extends the life of the sharpened edge, which
reduces the need for excessive sharpening.
For more information, request Reader
Service Card #1306.
Joe Meeks...
A Legacy of Shampoo
by Sally Liddick
Joe and Mary Meeks were a twosome, in and out of work. Mary,
the groomer, dreamed of shampoos and conditioners that would
excel in her salon. Joe, the chemist, designed them to her specifications,
and a business was born, Nature's Specialties of Corona, California.
It is the stuff of fairy tales and grooming salons. They married
and the grooming world, including Canada and Asia, has been better
for it.
But sadly, Joe passed away peacefully at home on June 4th.
Joe could be seen at many grooming shows working with his wife,
answering serious questions about formulation and application.
Joe didn't need to revolutionize the shampoo industry. He was
already famous and successful in chemical worlds. He developed
the machinery and formulation for Igloo coolers, Nerf footballs,
Morey Boogie Boards and more.
Joe was always on the cutting edge of adventure. At thirteen,
he was 6'4" and lied about his age to join the armed forces.
He was a veteran of World War II and was promoted to Sergeant,
before his little "age lie" caught up with him. He
was discharged promptly. Later, at a proper age, he served in
the Air Force as a Full Bird Colonel, and later graduated from
Penn State University as a Polymer Chemist.
"He was never afraid to take a chance. He could fix ANYTHING!"
says daughter, Pamela Mohr. "He loved to fish, cook, eat
new foods and 'shoot the s-t.' He was a very intelligent man
who would give you the shirt off his back if you needed it."
"Joe was a man of integrity whose word was his bond,"
says Ricardo Ramos, distributor of their products. "He was
a straight arrow, a keen observer and fine person."
In the past few years, a bad heart slowed him down, so he
bought a sharp red scooter, and confronted me regularly to a
"scooter dual." I would, of course, decline, due to
the numbers of groomers who might be hurt in the course of our
challenge. I knew that I could beat him and didn't want to put
him to shame.
"In the end, his greatest treasure was the time he found
to spend with his family," says Mary. "He wouldn't
allow anyone to walk past him without his 'tentacles' (arms,
as she dubbed them!) reaching out for a hug." The night
before his passing, he was enjoying time with his family. (Those
of us who know Mary will not be surprised to hear that she interrupted
this time to go to her home office and work.)
"The tentacles reached out," says Mary, "and
Joe said, 'No. Take fifteen more minutes to enjoy your grandbaby
before she goes to sleep.' After the baby was asleep, Joe said,
'Now aren't you glad you took that time?' Who knew it would be
the last night Joe would have?"
Perhaps after all the shampoo, and Igloos and Nerf footballs,
Joe's greatest legacy is his daughters, Pam Mohr and Sharon McCann,
step-daughter Tana Gebelin; grandchildren, Tanner and Rosie,
Amy, Kevin, Samantha and Chloe; and of course, wife, Mary. God
bless you, Joe. We will pick up that scooter challenge one day
in Heaven!
The Groomers
Round Table
The opinions expressed by the
writers do not necessarily reflect those of Barkleigh Productions,
Inc.
I get a lot of Spaniels for a once a year
shave filthy and matted beyond belief. Is there a particular
brand of clipper that is recommended for shave downs? Something
with enough power? I have tried the #8-1/2 blade, but it doesn't
make a dent. Sometimes I have to make an opening with the #30
or #40 blade to get started with a #15 or a #10. My clippers
always seem to bog down.
I swear by my beloved Double K Clippers
(the big blue cable-driven ones.) They cut through anything,
and are worth their weight in gold! They take a bit of getting
used to, but, I highly recommend them for those dreaded once
a year strips. Tracy Tannen, Bark Avenue Mobile Pet Grooming,
Bakersfield, CA
I have found that the old Oster clippers
with detachable heads works best. They are work horses and I
am still using the first set I ever purchased [second hand] in
my shop today. Easy to maintain and clean. I recommend having
at least 5 extra heads. Using each for a period of time and cleaning
when finished. #10 blades are the safest to use and will make
the smoothest clip. I mount a #30 and 4 #10's and leave them
until "brush " season is over. B. J. Darnell
I've had good success with Andis (the square
one) and Laube Mini Micro. I always use a 10 blade for these
jobs and let the owner know the dog will come back "pretty
short". If they don't agree, I don't take the dog. I go
out of my way to take good care of my blades and frequently lubricate/clean
them as I'm clipping. I also use a Clipper Vac, which keeps the
blades cooler and cleaner. Christie Monacos
Oster clippers are for me the most powerful
for stripping, but even a husky is a challenge and I dread those
jobs. I rarely use anything below a 7F for stripping. This will
leave a little more hair for protection. Cheryl Shearer, Clip
Art Grooming
I did buy myself a good pair of the Oster
that is for mats, and so far I'm having good luck with them.
I have even considered buying a pair of sheep clippers.
I personally believe Laube clippers are the best for heavy jobs.
Although they are expensive to maintain, they work wonders.
I have four different pairs of Laube alone,
even though they are not my everyday clippers, solely for that
reason alone. Clipping down matted dogs with more ease comes
in time, but those will definitely help you. Deana Magliano
I use Andis Super 2 Speed with a #9 blade
to buzz off matted yucky once- a-year coats. I do all strips
using this blade where the coat is a big mess. In fifteen minutes
you can have most of the coat stripped down. The Andis clippers
are good and require very little maintenance. If you are not
familiar with the #9 blade, you must be careful using it around
the flanks and tuck-up, and definitely do not use this blade
under the armpits. This blade is only for buzzing the body hair
and running it down the legs with care. Use your 10 to finish
in the delicate areas. Debbie Lane
I prefer a Laube Micro or an Andis Super
2 speed. Very sharp blades. Charge a ton on these (grooms), as
you will have to sharpen your blades often. Be sure your blade
lever is square, not rounded. I have to replace mine every 6-8
weeks. Deidre Edder, Groomer to Go
Spaniels have such a tough coat that it
is sometimes very hard to get any blade through a non-matted
dog, much less one that hasn't seen a brush in months. I would
try one of the high speed clippers, such as the Andis Super 2
speed, which has a cutting stroke of over 4000 cuts per minute
and requires very little in maintenance. Start clipping on the
body with a #7 skip tooth blade. These skip tooth blades are
wonderful for this type of matted coat as they can get down under
the mat to cut. They need to be used with extra caution though,
as the teeth are set farther apart than on the finishing blades
and will more easily grab and cut skin.
Make sure that when you start to clip down
the dog's back that you pull the skin taunt. This will help the
blade cut through and keep the finish smoother. After you bath
and dry the dog, card through the coat with the back of a 30
or 40 blade or with a stripping knife if you have one. Carding
is sort of like combing with a really, really fine comb. This
will remove the dead undercoat and allow the 7F blade to clip
more evenly and not leave a lot of track marks. Diane Betelak
I use an Oster A5 Turbo 2 speed clipper
with a skip tooth #7 blade. It works wonders on even the thickest,
matted down Chow Chows. If they are really bad, also try using
a #10 reverse. This will sometimes get under the mat. That is
the main secret of mats... getting under them to get them out.
Good Luck. Erin Nordquist, Fluff Cuts Grooming, Largo FL
I have found out the hard way exactly what
you are doing is the only thing that works. In regard to the
clippers, only a set of Oster A-5's have the power you need for
this type of work. I have used Andis and Laube and Oster but
only Oster will work for this job.
For business expansion and your sanity,
you might want to think about driving a little further to a larger
town so you can get more exclusive with your clients and get
rid of these once a year strips that are back-breaking and not
very profitable for all of the physical labor exerted.
I, too, live in a rural area and the nearest
town is 35-45 miles away, but I make the trek every day so I
can get the "good" clients. Those are small dogs with
repeat business. I am 44 years old and cannot physically handle
those types of dogs you are doing. I don't know your age, but
you might want to listen to this advice or you'll not be grooming
for very long. Good luck to you. Lynne Lawson, E Z Groom Express
Mobile Pet Salon, Elon, NC
The clipper I had for those once-a-year
"projects" was the Double K power clipper. Because
the speed is variable, you can adjust it to run through thicker,
messy fur or easier less dense fur. The hand piece does not get
hot because the motor is separate, but you do have to keep an
eye on the temp of your blades. They do heat up quickly when
running clippers faster. The clipper is expensive, but well worth
it. I even had a pair of horse clippers that I used on very matted,
filthy Newfies and OES. Took the work out of stripping. Faith
Prophet
I know what you mean about the Spaniels!
I have used Oster and Andis clippers, and when it comes to shaving
down messes one is about as good as the other. When they get
as bad as you say, I tell my customers that the dog is going
to be very short, as in stripped, with a 10 or 15 blade. Having
a good blade sharpening guy and having several 10 or 15 blades
seems to work best. I find that if I rotate blades every few
minutes so that they don't overheat at all, and use two sets
of clippers, alternating them as well, so they do not overheat
the clippers themselves, I can make quick work of it. I hope
you are also charging them a lot more for those shave down messes.
Glenda
I use the Double K cable driven clippers
for coats like that, once a year dogs, dirty and heavily undercoated.
They are a little hard to learn to use because of the cable,
but the power is unbelievable. I can cut down a Chow with this
clipper in under 30 minutes. Watch the blade, as it gets really
hot. (unsigned)
The best clippers that I have found are
the Andis AGS Super 2-speed. It may not be your clippers that
are the problem. I know that I have found it very difficult to
shave a dirty dog. The blades, even when sharp, seem to have
difficulty getting through the hair. There is a procedure called
"Wet Shaving", that has worked wonders for me. What
you do is bathe the dog... mats and all, towel dry very well,
then shave. You will be amazed by this procedure. The blades
go through the hair... including the mats, just like butter!
Usually you have to re-bathe the dog when finished to make sure
he/she is really clean. It's so worth it. Try it! If you go to
http://www.Groomers.org, the lady that invented this procedure
is out there, and has a whole article about it. Laurie
We love the Wahl KM1. This is the best
clipper I have ever used, especially for those summer clip downs.
We even have a pet name for them. We call them our "diesel."
They are POWERFUL. Sheila Smith, Dog House Grooming Salon, Florence,
Alabama
I do more Chow Chows, Australian Shepherds
and Spaniels than Poodles, many once a year dogs with thick,
matted coats. I find the skip tooth #7 is usually the way to
go. Then after the bath I will use either the #7F, 8 1/2 or 9
to finish. If I can't get the 7 through, I will often use the
#10 wide blade. It is excellent. As for clippers, Andis is my
favorite, but sometimes I think Oster is a little stronger. The
most important thing is to keep your blades well sharpened. JoAnna
Acosta, The Groomer, Kimberly, Idaho
Try the Laube. I use them daily in my shop
because I do a lot of big dog shave downs and once a year shave
downs. I use a #7 blade to shave it off. I change off between
two #7 blades during the shave down. That is what I use and it
works out great. Jackie
I have found in my school that the 2 speed
Wahl clipper works the best. I also use a #7 blade and use only
the corner of the blade (1/2 of the blade to peel off the matted
hair.) I also take a shears and slide it under the mat in the
middle of the back and cut a part up the back. You can then pull
it apart and start your clippers under the matt. Cutting a wet
dog works great to get under the mats. Jan's Grooming School.
Working at the vet's office I saw some
of the stinkiest, filthiest coats you can imagine. One day I
had to do a shave down on a Chow that was one of the absolutely
most disgusting cases of animal neglect I had ever seen. (maggots,
etc.) I grabbed the vet's Oster Clip Master ( not Groom Master)
large animal clippers. They are designed for horses and cattle,
but I was amazed at how they zipped right through the matted
Chow Chow coat. The shave down took me about thirty minutes.
Julie Alderman
For information about the products mentioned
in this article, request Reader
Service Card #1277 for Double K, #1278
for Andis, #1279
for Laube, #1280
for Clipper Vac, #1281
for Wahl, #1282
for Oster.
Salon Planning,
Design and Set Up
by Kathy Rose
Whether you are relocating an existing
business or striking out on your own for the first time, creating
a successful pet styling salon requires careful consideration
and planning. Locking into the wrong location or signing a commercial
lease that you don't fully understand, may not only cost you
thousands of unnecessarily spent dollars, but can spell disaster
for your business. In this article, we will look at some of the
terminology and strategies that will help you to find the right
location and assist you in successfully negotiating a commercial
lease.
Choosing the Right Location...
Location, location, location: this is a popular saying among
those in the real estate business. Although not important for
some businesses, location can be an essential component contributing
to the success of your salon. Here are a few things to consider:
· How much rent you can afford to
pay? For online information about writing a business plan: http://www.petgroomer.com/MENU/businessplan-start.htm
· Determine your square footage
requirements. Remember, you can pack a lot of business into a
small amount of space, if you design it wisely.
· Is the area zoned for the services
you plan to provide? Different zoning laws may affect your business,
such as placement of signs, waste management, noise, water quality,
and, the use of pesticides. Look under "Planning" or
"Zoning" in the Government section of your phone book.
· How easy or difficult is it to
find and access the store or plaza?
· Is there adequate parking for
your customers?
· Is the location pet friendly?
Your customers will need a place to exercise their dogs at drop
off and pick up. Remember you will be responsible for the waste
that pets of thoughtless customers leave behind.
· Research the area market
This will not only tell you if you can afford this particular
area, but may give you bargaining leverage with the landlord.
Understanding and Negotiating the Commercial
Lease...
Now that you have chosen the location for your salon, you may
begin negotiating the details of the lease. There are no standard
forms and most leases are customized to the landlord's needs.
It is important to remember that the terms and language of a
commercial lease, almost always favor the landlord. However,
it is crucial to remember that the terms are almost always negotiable.
As a prospective tenant, you should become
familiar with some basic concepts of the commercial lease. There
are basically two types of leases. A gross lease usually means
that rent includes items such as real estate taxes, insurance
and maintenance of the property. A lease that is referred to
as a net lease, generally means that the landlord sets a base
rent and then charges the tenant additionally for these expenses.
Usually the base rent is calculated by multiplying a dollar amount
by the square footage.
It is imperative to understand precisely
what space is included and how the landlord determines the square
footage. The landlord's description of the rentable square footage
may include the thickness of the walls and common areas, such
as hallways.
Additional fees are referred to as pass-
through expenses. Pass-through expenses are sometimes broken
down further, and referred to as CAM, which is Common Area Maintenance
and RET, which is real estate tax. It is critical to understand
that pass-through expenses can significantly increase your monthly
rent payment. According to Nancy Leach, the VP of Karl Corporation,
a Florida reality firm, "One of the most common mistakes
that prospective tenants make, is to not fully understanding
the financial impact the cost of leasing commercial space will
have on future profits. Specifically rent escalations, including
pass through expenses."
Make sure you understand what the increases
will be and the method of computation. Pass-through expenses
are potentially limitless so ask for an expense history and know
your audit rights. In addition, you can ask for a Cap on these
expenses. A cap will limit the amount of the increase on controllable
expenses.
There are a variety of different methods
for determining rent increases. One method uses the Consumer
Price Index called CPI. This method is based on cost of living
increases and can vary from year to year. If this is the method
used, ask for a cap here as well. Another method commonly used
by landlords, is a set increase based on a percentage of your
rent. Two, three and four percent are figures commonly used by
landlords to establish rental increases.
The length of your lease and termination
requirements should also be established. A short term lease,
with options for renewal, may be safer for a new business. However,
if you are already established, a long term lease, along with
options for renewal, may provide more security and offer more
bargaining leverage with the landlord. Be sure you understand
when the lease begins, when it ends, and how much notice is required
for renewal or non-renewal. Define the security deposit requirements
and terms of refund.
Be sure that your lease spells out what
the permitted uses are. If you are planning to board pets overnight,
even if you have the proper zoning and permits, if the landlord
excludes it, you will not be able to do it. It is also a good
idea to ask for an exclusivity clause. This will prohibit the
landlord from renting space to a similar business.
You may be able to obtain some concessions
from the landlord in the way of free or reduced rent, called
rent abatement. In addition, many landlords will agree to deduct
a decorating allowance, from your rent, to offset the cost of
renovations referred to as the build out.
There are some less obvious items which
are often hidden in the language of a commercial lease, which
unless you are particularly familiar with the legal terminology,
you may have difficulty deciphering. According to Ms. Leach,
The most important thing for a prospective tenant is to, "understand
the terms and conditions of the Lease document itself and how
it will impact all aspects of your business."
Ms. Leach advises, "It would be prudent
to obtain legal counsel. Attorneys can protect tenants against
legal issues that may impact the operations of their business."
A commercial lease is a legally binding
contract that you can not easily break and there are few commercial
consumer protection laws. With your livelihood and possibly,
a substantial amount of money at stake, you should choose your
location wisely and seek the advice of an attorney and/or real
estate broker before signing any commercial lease and locking
into a location.
Look for Part Two of Salon Planning, Design and Set up: "The
Build-out" in the next issue of Groomer To Groomer.
Ea$y Money -
Preppie
Puppies
by Mary Faith Moore
The sun is setting on summer and canine
college is out. Best intentions of pet parents have been put
on the back burner as family vacation season ramps into high
gear. It is not easy to kick-start that old ambition and realize
as quickly as you can unload an SUV, school will be back in session,
with Rover securely tucked into his car seat, headed for your
front door. It's time to trade your Oakleys for a set of reading
glasses and start plans.
While your favorite clients are romping
in the north woods, or bouncing down the river on an innertube
prepare for a retail rebound. In the rush to discover this year's
"must have" school-wear, your autumn window displays
will serve as a colorful reminder that Back-To-School for Jane
means it's Back-To-Grooming for preppy puppies.
Cool down summer before the novelty wears
off. An autumn make-over's a refreshing change from wood ticks,
sticky marshmallow dust, and burr-filled picnic blankets. What
a reminder that these are the same pesky trinkets they will soon
ask you to remove from Rover! Muted colors, such as minty greens,
Tuscany yellows and French blues will complement the crispy browns,
reds, and golds of the changing season. Think hunting (it's coming
up) and bring some of nature indoors with a woodsy camouflage
theme. Corn stalks and haystacks make great backdrops for retriever
rolls, canvas dummies, and camo vests. Remember, fall is prelude
to Super Season, so set the stage! Transform Camp K-9 into a
festive fall market, brimming with toys, treats and canine gear.
Fill a wheelbarrow with rawhide! Hang leashes and collars from
ancient yard tools! Fill baskets with maple leaves and assorted
scents! With a few changes, today's retail will blend comfortably
with autumn leaves. Here are some tips for stepping lightly out
of summer retail:
Canine clean up: Wage a Canine Cleanup
Campaign! Tempt Fido with a delightful fall "make-Rover,"
featuring a clean-scent package (include bath, scent and conditioning
treatment) for a onetime (ridiculously low) price (with haircut);
or dollars off a fresh fall style! Highlight pamper-yourpreppy-puppy
retail, such as shampoos, scents, t-shirts, and stylish collars.
Other options may include a pawfect nail package, deodorizing
bath, or lo-shed treatment.
Offer a Safety Campaign: It's time to introduce
your annual fall Canine Safety Program. Offer retail solutions
for such hazards as; early nightfall, Halloween pranks, poisonous
houseplants, and pet's home alone. For a safe romp, suggest reflective
gear, collars and leashes; highlight first aid kits and travel
crates. Advertise your autumn assortment accompanied by safety
reminders on the signs; reinforce caution with informational
flyers or brochures. Invite dog-lovers to your shop to attend
a Canine First Aid class or a short session on dog-proofing the
family household.
Hunting Hounds: To the rugged outdoorsman
(or woman), Back-To-School means Back-To-The-Hunt. Yard gates
open, turning packs of feverish canines loose in the great outdoors.
The keeper of the hunting hound is sometimes regarded as a one
season customer, but if you have the gear they will come (and
spend!). Redress your summer camping products in bird-dog style.
Bottled water, and traveling canine products appeal to the pointer
set. The weather may be cooler, but hardworking hounds still
appreciate a gulp or two of fresh water, and a soft bed under
the stars. Travel rolls, sleeping bags, tents and mobile water
dishes are hunting "must-haves".
Whether the family canine is turned loose
for a season of frenzied flushing, or is simply joining the family
indoors after a long dusty summer, your services will be in demand.
By Labor Day be prepared to feature practical, down-to-earth
services, such as nail trims (Offer a free camouflage bandanna);
low maintenance grooms (feature the sporting dog), deodorizing
baths (termed low scent, or odor killer, aromatherapy without
the fluff) and de-shedding packages. You may opt to keep your
offers "down-home" and simple, with an emphasis on
"no fluff" or play the fluff to the hilt!
Sporting Dog Special: Offer a complimentary
deodorizing shampoo with any Bath or Full Grooming Service
Super Odor Slayer: This will appeal to
the dastardly dog returning from a weekend forging swamps and
battling skunks. If you highlight your deodorizing service, your
shop will be the first stop out of the woods.
No Frill Field package: Prepare the manly
canine for the hunt with a low maintenance trim and an odor remover.
Feature no fuss! Promise that cologne and bows will NOT be included!
All Frills Package: Preppy puppies demand
top splush! Highlight canine coiffures; and designer doggie wear.
For the Back-To-Canine College Set feature a Preppie Spa Special:
aromatic deep moisturizing bath and conditioning treatment, with
light massage and paw-di-cure (nail trim with polish) for one
special price. Complete the picture with a designer (like) bandana.
School Pics: Rover's school-age masters
(already primping for yearbook pics) will adore readying Rover
for his Back-To-School shoot. Own a digital camera? For a nominal
fee, offer a shot of each client's canine pal, with every full
service groom or bath. This is a great coupon item if you are
pulling together print advertising!
Again, it's the retailer's curse! You have
not even taken your own vacation photos to Wal-Mart. Autumn is
blowing in, the summer solstice only a memory. Forget the nostalgia
and put that raft up on the beach. Too much sun isn't healthy
anyway! Prepare for the harvest!
As the crisp autumn winds blow away the
last traces of summer humidity, canines, sun-soaked and kennel-bound
will come. Back-To-School is Back-To-Grooming. Canine College
is back in session!
The Grooming
View - Finding And Keeping The Customer
by Marea Tully
Most all of us would like more customers,
but where do we find them? They are everywhere, of course. We
just need to convince them that they should be coming to us and
not going elsewhere. We need to MARKET ourselves! Yes, that's
right, we pet stylists and groomers need to market ourselves.
How do we do that? We consider the four P's, Product (or service),
Place (location), Promotion (advertising) and Price.
PRODUCT -
is what you produce (your grooming) the very best it could possibly
be? Do you go to grooming seminars or take lessons from experts
in their breeds to be the best possible stylist? Do you own and
know how to use the best possible equipment? Are your grooming
and customer service of the highest quality and do you offer
options to your customers?
Options such as weekly baths, carding and
comb outs, doggie day care which may or may not include play
time, retailing, pick up and delivery service, horse and/or ferret
grooming, tattooing, teeth cleaning, overnight boarding, customer
pet care seminars, and pet photos, which are appreciated anytime
of year. Color enhancing is another real option and money-maker.
When those older dogs are no longer black
or brown, a wash out rinse (avoiding eye's and tender parts)
will do wonders for the dog and the owner. Think about it, how
many of your customers color their hair?
PLACE
- Obviously the location of your establishment is very important,
but it is just as important to make sure the signage is easily
visible and that the PLACE is clean and bright and smells fresh.
Everything inside and outside of your shop should be clean and
welcoming, including the surrounding walks and grounds. A place
to "potty" the dogs should be provided with a sign
leading to the area with plastic bags and garbage can available.
To keep the smell at a minimum on grass or gravel, sprinkle with
the lime that you put on your lawns.
PROMOTION -
would definitely include advertising, which can get expensive.
When you first open your business, your local newspaper would
be a place to start. Then you want to look for inexpensive or
free advertising. You could sponsor a rabies clinic, in cooperation
with your vet, at your shop and put posters in the vet's office,
the local grocery or department stores that have public billboards
and the humane society.
Volunteer to groom a dog once a week at
the Humane Society and animal shelters, and when the dog gets
placed in a home, the local paper will run a picture of the dog
with its groomer and name of the shop. Join breed clubs so people
will know you and send their puppies to their new homes with
your business cards. Leave your business cards at every vet in
town and any animal related business such as feed stores, training
centers, and animal shelters.
If you are a competitor, have a picture
made at the show with your trophy and your judge and submit it,
along with a press release, to your local paper and they will
run it for free. Speaking of press releases, the Atlanta Pet
Fair gave out sample press releases to all attendees at their
show. If you're not a competitor, compete and see what happens!
You could win third place out of three entries but the readers
of the newspaper don't have to know how many people were competing,
right? That's some great free advertising.
PRICE
- Since I've done two articles on this subject recently suffice
it to say, be worth what they Pay and Get Paid what you're worth!
Now that you've found your customers, how
do you keep them coming back again and again? Do you offer them
"Two Fers" (two for the price of one)? NO WAY, JOSE!
Do you give discounts of multiple dogs from the same owner? NO
WAY! Does your hairdresser give you a break if you take three
kids in for a haircut or does he or she charge you for three
haircuts? The only time a business person should offer a discount
is if they have marked the price up enough, that the discount
will not make them lose money.
The way to keep your customers is simple
treat them well and put your best foot forward! Make sure
your appearance is totally professional right down to your shoes,
hair and makeup. (Sorry Guys!) No bare feet, no hair hanging
in your face along with hairs of some other breeds. No raggedy
jeans and t-shirts, wear a professional grooming smock or tunic.
No smoking. Go outside where customers cannot see you or smell
the burning tobacco. Make sure you're telephone etiquette is
of the highest quality. Make sure you always sound friendly when
answering the phone and don't answer it if you've just been bitten
or a dog has given you a real hard time. Don't yell into the
phone because all the dogs are barking and you can't hear your
customer. Barking dogs are a turnoff to a new customer. It sounds
more like a zoo! Keep the noisy dogs in a different area than
where the phone is located.
Greet the returning customer by name, and
with a big smile. Get down on the dog's level to greet dog by
name. Always greet the dog first and have a compliment for the
owner or their dog. Ask about their welfare and that of their
dog. After a longer association, mention whatever they talked
about last time. This should take no more than two to three minutes
time while you put the dog in a crate and give them a pick up
time.
After their first appointment send them
a Thank you card addressed to the dog with a reminder of their
next prebooked appointment. Write the dog's birthday on your
file card and send a birthday card when appropriate. Send Christmas
cards addressed to the dog with a photo that you took earlier
in the year. For cards, request Readers
Service Card #2020 for Barkleigh Productions Catalog.
Nothing impresses grooming clients like
a spotlessly clean shop with soft music playing, some scented
candles and a bouquet of flowers from the grocery store placed
on the reception desk. Keep outside areas illuminated, free from
ice and snow, clean and swept. They need adequate parking space.
Inside areas should be as large as possible,
well-lit, clean with bright walls, floors and cages. You can
use large floor to ceiling mirrors and paint the walls with light
colors to give the illusion of a larger space. No hair should
be seen anywhere except under your table if you are currently
working on a dog. For those dogs that like to lift their leg
the minute they enter your shop, I would grab that leash or pick
him up if he's small enough and rush him to the nearest Vari
Kennel. When the owner comes to pick up the pet, have them pay
the bill and ask them to step outside. You bring the dog out
to them so he doesn't get so excited when he sees them and cause
any embarrassment.
Hopefully I've given you a few ideas that
you can use. If you can add to the list, please email me or snail
me through Barkleigh Productions. Thanks for all your emails!
I really appreciate them. Keep them coming!
See you on the road,
Marea
mareatully@yahoo.com
PS. One lady I heard from charges $1.00
a pound for the large breeds. Now that might keep a bunch of
dogs a lot healthier, don't ya think???
Wonders of Grooming
- Please Leave a Message
by Bonnie Wonders
Remember when you first got an answering
machine in your shop? I recall the old days vividly, when every
other caller would hang up without leaving a message. All of
the elderly people were scared of them, and the only request
I had for callbacks were from the younger set. How times have
changed! I have gone from receiving those people who would wait
until the outgoing greeting was over and instead of just leaving
me their message already, they went off on a tangent.
"I got one of those damned answering
machines again," the wife would say.
"What?" the husband would ask.
"I said I got one of those recorders,"
she would say again.
"Well, did you talk to it?" the
husband would ask.
"No. If she can't pick up the telephone,
then I'm not talking to a machine," the wife would declare.
"Why isn't she answering the phone
herself?" the old man would query.
"I don't know. I guess she's just
too independent," the wife would practically shout into
the phone. Then BAM the receiver would be slammed down. No, if
they would have bothered to listen to the message, they would
have figured out that they were calling after hours. But no,
they would just fly off the handle. Well, long gone are the good
old days of those kinds of phone calls. Now, they are more like
this
Mr. Long politely leaves the message that
Rustler needs a grooming. He leaves his number, the day he would
like an appointment, if possible, and an added "you take
care now," just before he hangs up. However, either the
phone missed its cradle, or he forgot to take it off speakerphone.
Shortly I hear Jeopardy in the background and Mr. Long is right
in the thick of it. I don't hear the question, but I hear Mr.
Long plain as day. "Wild Boar," he informs the contestant.
Apparently the person who was actually on TV didn't quite hear
Mr. L. I hear the buzzer come to an end and the guy on TV gives
an answer of Mountain Lion. "You dumb horse's ____! I told
you it was a WILD BOAR!" my customer was telling the poor
guy.
The next question is fired off and I hear
my client shouting "Romania. Romania ROMANIA!!! Say ROMANIA
already!" he is yelling at his TV. I can just picture him
on the edge of his couch, face red as a beet. I sit and listen
to several more minutes of the question and answer game, and
then suddenly, without any warning, Mr. Long bursts into his
very own rendition of "Kokomo" by the Beach Boys. Now,
you have to understand that he is probably in his early 70s or
so. Not that there is anything wrong with his liking, knowing
or singing the tune. Or rather, TRYING to sing it. I will admit
that he had the words down-apt, but yeech by the time he got
to "that's where we want to gooooo way down to K-o-k-o-m-oooooo,"
I though I was going to bust a gut. Right about that time MRS.
Long's voice came into the picture.
"Fred, you've still got it,"
she was saying. Exactly what "it" was, I don't know,
but I assumed she was talking about his singing ability. You
know, the older you get, the less you have the ability to judge
tonal quality. I was wishing I was in MY 70's at that precise
moment, so that I would be able to appreciate the full spectrum
of "it."
I listened absent-mindedly as I wrote out
a few bills. There wasn't much of anything that was too intriguing
after the one-man concert, so I skipped by the rest of the message.
A few more phone calls later and I received another that caught
my attention. "I need a price on grooming my dog. Please
call me tomorrow at 123-4567. Or I'll call you back or you could
call me if you want if you are busy I understand, and I'll call
you later but if you are free, then please call me first or I
could try you in the morning early. Like what time do you get
in? Should I call you after you're there?" Now, WHAT kind
of message was that to leave, I wondered as I sat back in my
chair. I admit that I was so confused by the request that I was
contemplating calling MYSELF, to find out what time I would be
in. Personally I felt that the caller was decidedly OUT way out.
There really are times that I feel pretty intelligent and this
was one of them. I skipped by this message.
I did, however, return Mr. Long's call.
I made him an appointment and on the scheduled day he arrived
with Rustler.
"Do him up real short this time,"
he instructed me. "We're going on vacation for two weeks
and I don't want him to get too hot," he added. "Oh,
lucky you! Where are you going this time?" I asked.
"To the islands," he said, smiling
broadly.
"Hmmmm," I responded. "I
heard something the other day on my answering machine that reminds
me of those kinds of places," I said.
"Oh?" He looked up at me with
one eyebrow peaked.
"Yeah. I heard someone singing this
Beach Boys' song," I said.
"Okay," he said, with not much
interest.
"Yep. This man was serenading me on
my machine 'Aruba, Jamaica ooohhh, I wanna take ya Bermuda'"
I trailed off.
"I gotta go," Mr. Long said,
looking about as embarrassed as he could possibly be. That man
couldn't reach the door handle fast enough. As he went through
the door, he turned to look at me "Hey, did you think the
guy had a sexy voice at least?" he asked.
"Just groovy," I said, winking
at him you do what you can to keep 'em happy. Ya know?
Liz Paul Wins
Best In Show at NDGAA Carolina GroomFest
The National Dog Groomers Association of
America recently held its 2004 GroomFest in Charlotte, North
Carolina.
Grooming competition was keen at this GroomTeam
sanctioned contest. Best in Show was captured by Liz Paul of
Pampered Paws, in Satelite Beach, Florida. Vero Da Sylva, of
Twickenton, Dedham, Massachusetts, won Best All Around Groomer.
The list of winners follows:
Poodle Class (Div. A) Vero Da Sylva, Sueson Watson, Judy Hudson
(Div. B) Komako Tanaka, Jill Kaplan, Kristi Vaughn (Div. C) Christy
Nelson, Nicole Murphy, Debbie Slocum
Sporting Class (Div. A) Alicia Bismore,
Misty Fowler, Vero Da Sylva (Div. B) Komako Tanaka, Kimberly
Turbyfill, Christy Kilz (Div. C) Billy Hodges, Nicole Murphy,
Debbie Ramseur
Terrier Class (Div. A) Lisa Leady, Vero
Da Sylva, Steven Madonna (Div. B) Kimberly Turbyfill (Div. C)
Nicole Murphy, Christina Cox, Sandra Phillips
Mixed/Misc. Class (Div. A) Julie Ostoski,
Vero Da Sylva, Liz Paul (Div. B) Komako Tanaka, Kristen Byrd,
Lori Deal (Div. C) Nicole Murphy, Debbie Slocum, Lindsay Eanes
All Other Purebreds Class (Div. A) Liz
Paul, Kimberlie Snyder, Julie Ostoski (Div. B) Kimberly Turbyfill,
Jill Kaplan (Div. C) Nicole Murphy, Debbie Slocum, Sandra Phillips
Best In Show (Div. A) Liz Paul
Best All Around Groomer (Div. A) Vero Da
Sylva
Best Groomed Dog (Div. B) Komaka Tanaka
(Div. C) Christy Nelson
Best All Around Groomer (Div. B) Komako
Tanaka (Div. C) Nicole Murphy
Capitalize on
the Boutique Trend
By Trina Milito
Spa treatments. Dental products. High fashion. While these
products are trimmings associated with everyday grooming for
men and women, they are increasingly being used for pets.
In fact, groomers are seeking to distinguish themselves from
the competition, namely the pet superstores, by offering unique,
boutique-like items, whether it's top-flight hair care products
or high-end doggie robes. To be sure, there are many ways groomers
can improve their revenue stream by adding creative, boutique-like
items to the mix.
There are five steps pet groomers should consider in order
to capitalize on this unique and boutique trend. Identify manufacturers
who provide unique products. The key for groomers is to identify
distributors or manufacturers that provide product lines that
you can't find anywhere else. For example, if groomers notice
that a growing number of dogs and cats have eye problems or are
experiencing buildup in pets' ears, then they should consider
carrying ear and eye wipes.
Although groomers should focus on their core strengths, they
should not overlook the ancillary products that can help grow
their shop.
Carry Products Not Found in Big Chains...
Groomers need to make sure that their products can't be found
in pet superstores. There is nothing more disconcerting to groomers
than to know the big box department store or pet store carries
all of your products. For example, any pet store will offer pet
crates, but if you have a particular style of crate, you can
differentiate yourself from the crowd. It also provides a sense
of business relief, knowing that you can reap rewards and not
be undercut by a competing store.
Develop a Niche Market ...
Do what is unique to your store. Consider a few questions: What's
your target market? What is your specialty? Do you focus on large
or small dogs?
Those questions are crucial because it helps to develop focus.
If, for instance, you groom smaller dogs in a spa setting, you
could invest in apparel such as sweaters and accessories, such
as nail polish. If you groom older dogs, perhaps you should carry
items such as glucosamine biscuits, which help to ensure good
health for your furry friends.
The trend is for groomers to really begin thinking of themselves
as full-service spas. And the more they operate as spas, the
more successful they are. Groomers would do well to think about
all the accessories and extras they can now offer. Some groomers
are venturing into partnerships with acupuncturists or masseuses.
The bottom line: Successful groomers are now thinking of themselves
as operating a full-service business and not simply as groomers.
Be Whimsical...
One of the most important things groomers can do is have fun.
With their products. With their pets. With their customers. Groomers
should consider stocking quirky items such as dog robes with
embroidered images and special collars and leads with rhinestones.
Granted, pet owners don't need to lavish their animals with
such frivolity. But in a world that is fast-paced and demanding,
it is satisfying to be able to slow down and provide pets with
something that makes you feel good. It's also another sign that
pet owners more and more are treating their pets like family
members. And that's a good thing.
Stock Items That Increase Margins...
Groomers need to start thinking about how they can add margin
for each store visit. If you have items that can increase your
sales margins, then you will add to the bottom line. In some
cases, stocking particular items can mean thousands of extra
dollars each year. It may also allow you to have more freedom
to take vacations and do other personal projects that you otherwise
would not be able to manage into your busy schedule.
Trina Milito is vice president of sales for PetEdge of Topsfield,
Mass., the leading source of pet supplies for pet care professionals
and independent retailers. (For a PetEdge catalog, request Reader
Service Card #2021.)
Christmas Is Just Around the
Corner!
Hello, Readers... Around the first
of October, I updated my client cards with the customer. I then
address their Christmas card, putting all the envelopes in alphabetical
order. This way I am only addressing five or six a day, instead
of a couple of hundred at one time. I then mark their client
card for that year. This way I'm accomplishing three things at
once. The client card gets updated, the Christmas card gets addressed
and I don't get writer's cramp. Cathy Love, Love's Touch, Knoxville
TN
Dreaming of Groom Expo!
I always wanted to do the Amish
Fling!
This will be a really good thing!
We'll see a horse and buggy, too.
And learn how they make a quilt for you.
It gets cold and dark at night.
Do they make candles, for some light?
Country ham and Shoo Fly Pie...
It's so yummy, I could cry.
Fried chicken, ice cream and
buttered noodles,
We'll eat so much, oodles and oodles.
I'll sleep good tonight
And dream of pink Poodles!
Dawn Omboy · dawn@petstore.cc
Wahl Clipper
Corporation Now Accepting Nominations
for 2004 Groomer of the Year
The Wahl Clipper Animal Products
division announced that they will begin accepting nominations
for the Groomer of the Year award. The award will be presented
as part of the Annual Show Dogs of the Year Awards Ceremony at
the Westminster Show in New York City, sponsored by Nature's
Recipe, Dog World, Dog Fancy and Wahl Clipper.
The Groomer of the Year Award recognizes
an extraordinary individual who has set a high standard for outstanding
achievements in the grooming profession. This individual must
have the ability to arouse curiosity and be able to stimulate
independent learning, thus furthering the development of the
profession. The initiative for leadership and the ability to
provide exceptional service and support for others is essential.
The recipient must also have achieved honors in activities of
recognition, as well as bringing honor to the grooming profession.
This individual must have made significant contributions of themselves
to the profession. This includes the willingness to help others,
outstanding sportsmanship and possess the ability to give back
to the industry. Through a lifetime of interest, enthusiasm and
commitment, the recipient will have demonstrated the true spirit
of grooming and set a fine example for all who follow.
"Wahl is proud to be associated with
the show dogs of the year awards and the Westminster weekend,"
stated Ryan McCarty, National Sales Manager for the Animal Division
at Wahl. "We continue to have wonderful groomers win the
award and expect increased nominations for this year. It is great
to be able to give this type of prestigious award to a market
that supports Wahl and our products."
The winning groomer will receive an all
expense paid trip to New York City, including two night stay
in downtown New York, round trip travel and $300 travel cash,
along with free Wahl products and subscriptions to Dog World
and Dog Fancy magazines. Request
Reader Service Card #1269.
MARKETPLACE
Grooming Tip For Scheduling Appointments
I schedule all my clients that are on a
regular routine (be it every four weeks, six weeks or whatever)
for a six month period. I give them stickers to put on their
calendars and a reminder call the night before.
This way, they can examine the dates and
determine if there's going to be a conflict ahead of time and
we reschedule accordingly. If I have any spare time, I know that
I can take on new clients. Most people really appreciate having
it all set up and not having to worry about remembering to call
for their next visit, which they usually do too late to get in
when they need to! Deb Koser-Smith, Deb's Dapper Dogs and Cats,
Oregon City OR (For Calendar Paw Samples, request Reader
Service Card #1312.)
Finish Front First!
Finish the head grooming first
(scissoring, bows, ears, etc.) when you know a client is due
for pick-up. Then finish the legs and feet. The dog seems to
hold still better when the owner walks in and you are not fussing
with the head grooming. Lorraine Tayeb, Clearfield UT
Barkleigh Christmas Postcards Bring
Business in January and February!
Last year I received an e-mail
sometime before Christmas about postcards offered by Barkleigh
Productions. I had ordered some already, but took an idea from
the e-mail.
I gave $5.00 off groomings in January and
February and noted this on the Christmas postcards that I sent
out to my clients. I had a great response. I sent out about one
hundred seventy cards and received thirty-four back for appointments.
Only about four or five were clients I would probably not have
seen this winter, but several thanked me for saving them money.
One nice person brought the card to the shop, but told me to
keep the $5.00 because I do such a great job with her dog.
I live in a small town in southern Vermont
and money is tight for most of my clients. Getting them in on
a regular basis is hard, but I am going to try booking my "A"
clients several appointments in advance, and try sending out
some Barkleigh reminder cards, as well. Thanks to others for
all your great tips. Marianne Lawrence, Paws to Claws Pet Grooming,
Brattleboro VT
For Barkleigh Productions' Christmas
Card samples,
please request Reader
Service Card #1315.
Calendar of Events
ALABAMA
OCT. 22-24. Southeastern Grooming Show
Birmingham AL. Contact (303) 629-3022
Request
Reader Service Card #1117
COLORADO
Oct. 22-24. Groom West 2004,
Denver CO. Contact (303) 629-3022
andelt2@mindspring.com.
Request
Reader Service Card #709
August 8. Grooming Sensations featuring
Marlene Romani,
Denver CO. (847) 364-4547
mink@kc.rr.com
Request
Reader Service Card #1082
FLORIDA
October 17-21.Groom Boat to the Bahamas,
Port Canaveral FL. (717) 691-3388
www.barkleigh.com ·
info@barkleigh.com
Request
Reader Service Card #1062
October 17-21.Clicker Cruise to the Bahamas,
Port Canaveral FL. (717) 691-3388
www.barkleigh.com ·
info@barkleigh.com
Request
Reader Service Card #1183
ILLINOIS
October 8-10. Pet Industry Christmas Trade Show,
Rosemont IL. (312) 663-4040
hhbacker@hhbacker.com
Request
Reader Service Card #491
October 8-10. Celebration of Style Grooming,
Rosemont IL. (312) 663-4040
hhbacker@hhbacker.com
Request
Reader Service Card #491
IOWA
October 16-18. Iowa State Prof. Dog Groomers Assoc.
Des Moines IA. (800) 532-1466
Request
Reader Service Card #1184
MINNESOTA
October 24-25. Total Look 2004, Shoreview MN
Contact: (651) 770-3792 or (651) 487-0077.
ljbrya@chartermi.net or annamette@ comcast.com.
Request
Reader Service Card #1294
November 19-21. America's Family Pet Expo,
Novi MI. Request Reader
Service Card #488.
MISSISSIPPI
February 4-6, 2005. Gulf Coast Grooming Rodeo & Trade Show,
Biloxi MS. Contact: (228) 831-3566. w.dewberry@worldnet.att.net.
Request
Reader Service Card #1295.
MISSOURI
October 10. John Stazko's Grooming Seminar,
Earth City MO. (941) 322-0226
www.john@stazko.com
Request
Reader Service Card #1082
NEVADA
Sept. 22-23. ProGroom Las Vegas Seminar and Grooming Contests
Las Vegas NV. (717) 691-3388
www.barkleigh.com ·
info@barkleigh.com
Request
Reader Service Card #1061
Sept. 22-23. SuperZoo,
Las Vegas NV
www.wwpsa.com
Request
Reader Service Card #1088
OREGON
Oct. 13-16. American Boarding Kennel
Assoc. 2004 Convention,
Portland OR. Contact: john@abka.com.
Request
Reader Service Card #598.
PENNSYLVANIA
Sept. 9-10. Animal Behavior Conference 2004,
Hershey PA. www.off-lead.com · info@barkleigh.com
Request
Reader Service Card #854
Sept. 9-12. Groom Expo 2004,
Hershey PA. Contact: Barkleigh Productions, Inc
(717) 691-3388 · www.groomexpo.com
Request
Reader Service Card #51
RHODE ISLAND
November 6-8. New England Pet Grooming Professionals,
Warwick RI. (508) 799-6176 · nepgp@aol.com
Request
Reader Service Card #1185
TEXAS
November 13-14. Groomerpalooza,
San Antonio TX. Contact: (210) 590-0550.
Request Reader
Service Card #1296.
BARKLEIGH
SHOW DATES
2004
September 9-10, 2004
Animal Behavior Conference
2004
Hershey PA
September 9-12,
2004
Groom Expo 2004
Hershey PA
September 22-23,
2004
Progroom
Las Vegas
Las Vegas NV
October 17-21,
2004
Groom Boat
to the Bahamas
Port Canaveral FL
October 17-21,
2004
Clicker Cruise
to the Bahamas
Port Canaveral FL
2005
January 21, 2005
Hawaiian
Pet Pro Cruise
Honolulu HI
January 22, 2005
ProGroom Hawaii
Honolulu HI
February 10-13,
2005
Groom & Kennel Expo 2005
Burbank CA
July 14, 2005
PetQuest Expo,
Lansing MI
August 4-6, 2005
Progroom South, Atlanta
GA
(In conjunction with SuperZoo East)
September 15-17,
2005
Groom Expo 2005 and
Animal Behavior & Health Expo,
Hershey PA
2006
February 17-19, 2006
Groom & Kennel Expo 2006,
Burbank CA
September 14-16,
2006
Groom Expo 2006 and
Animal Behavior & Health Expo,
Hershey PA
2007
September 4-6, 2007
Groom Expo 2007 and
Animal Behavior & Health Expo,
Hershey PA
Contact Barkleigh Productions,
Inc.
(717) 691-3388 · Fax (717) 691-3381
www.barkleigh.com ·
www.groomexpo.com ·
www.off-lead.com
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