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From Sally's
Desk...
Pfaltzcraft Fever
On so many levels, Gwen and I are not compatible.
It is a wonder we are friends. For example. Gwen loves to shop.
I, on the other hand, hate to shop. So the tables were turned
when I said, "Hey, let's go to that Pfaltzcraft Sale tomorrow!"
Pfaltzcraft is a folksy, heavy, but beautiful,
dinnerware made in Central Pennsylvania. I am sure they are sold
all over the world. Twice a year, they have a sale of overruns
and seconds. They rent a huge building at the fairgrounds and
sell the stuff. Women flock to this sale to get unbelievable
bargains.
Gwen does not like Pfaltzcraft. I love
it. I have a set of the "Folkart" pattern that I have
been adding to for years. This might be a place that I could
pick up more missing pieces and replace some chipped ones. I
was looking forward to the trip. Gwen and I decided to steal
away from work, early, and make the thirty minute trip to York.
The place was not that busy. Perhaps because
it was still afternoon. Gwen got a cart and perused the aisles
without enthusiasm. "I guess it's well priced, but I just
don't like the stuff," said Gwen. I rode my cart up and
down the aisles with abandon. I have a crappy knee so I use a
handicapped scooter when I have a lot of walking to do. I was
beside myself. Gorgeous stuff was everywhere, including some
nice pieces for my set. I kept shuttling them to Gwen's cart,
which was virtually empty due to her lack of enthusiasm.
And then I saw it. A beautiful pattern
of lemons with leaves with a pale sage green outer rim. Just
49 cents per plate. "Are you kidding?" I almost screamed
at no one in particular. The unique mugs in this same pattern
were the selling point. I took them back to Gwen.
"Can you believe this price?"
I asked. She kind of crinkled her nose. They were so cute! How
could she not be impressed? I began ferrying the plates and cups
to Gwen's waiting cart, when I saw luncheon plates in the same
pattern. You had to look everywhere. No patterns were together.
In time, I had a serving of eight dinner plates, mugs, and luncheon
plates, and more loaded into Gwen's cart. I didn't really need
the extra set, but at 49 cents each, this was indeed the bargain
of the century. I had a set of dinnerware easily worth $150 or
more. I bought a second set for my niece.
The next day I took a place setting into
the office. Judy, editor of Groomer to Groomer, fell in love
with the set. Judy's and my taste seem to parallel at times,
even though Judy would probably not want to say she had anything
in common with me. Judy is refined and ladylike. I am a bull
in a china shop.
"Why don't you guys just leave work
early and go to the sale," I suggested to Judy and Joyce
(our bookkeeper.) It was a quiet Friday, so what the heck. I
never saw Joyce move so fast as she closed down the computers.
Joyce and Judy were on their way to Pfaltzcraft nirvana. I was
pleased that they were getting this unique opportunity.
The next day, Judy told me about some of
her buys that I had missed. They were putting new stuff out all
the time. My excitement level was rising again.
"Gwen, lets go down again," I
asked plaintively. I could increase the number of place settings
I had already bought for myself and my niece, Carrie, and get
some more of the things I had missed that Judy found. Besides,
this was the last day for the sale and tonight it was Midnight
Madness until 12. How long had it been since I had shopped until
midnight? It was a woman's right of passage. I had to be there.
I indeed had Pfaltzcraft fever. Gwen was less than enthusiastic,
but she agreed.
We arrived about 6:00 p.m. The place was
buzzing with women. Gone were the nice, polite ladies. Women
rammed carts and grabbed for Pfaltzcraft at every turn. Gwen
lazily drifted back and forth as I scurried to beat others out
of the needed place settings. I found salad bowls, soup bowls,
custard dishes, casseroles, side dishes, gravy boats, butter
dishes, meat platters and more in the beautiful lemon pattern.
Just at the strike of 8:00 pm, the microphone
blared, "We are taking 50% off everything... 50% Off!"
What a deal! The enthusiasm level of the place increased exponentially.
Clinking and clattering of dishware was heard all over the store.
Women were gathering up more things. I looked for Gwen as I picked
up some red and green tagged items. I didn't need this extra
inducement to buy. I was already happy with the low prices, and
just about had my fill.
Gwen on the other hand, had come alive!
She was now matching plates with abandon. A set for her son.
Extra pieces for her daughter-in-law, even though she had clearly
told Gwen that she didn't like her Pfaltzcraft anymore. I caught
up with Gwen when she was piling dishes in on top of my carefully
selected items.
"Look what I got," she said enthusiastically
as she directed my eyes to the pile of items. They were things
she didn't need. And lots of them. "Other women are trying
to get them from me," she said.
"Don't you think you should let them
have them," I tried to reason with her. She looked at me
like I was crazy.
I looked in her eyes. They were glassy.
Just then she ran for the silverware and picked up five sets
of a color she didn't even like. Somewhere she grabbed two full
sets of complete dinnerware in a pattern that she hated. I tried
to show her the foolishness of her actions. She could hardly
speak. She had caught it... and had a bad case. I recognized
the problem. Pfaltzcraft Fever.
10 pm. "All green tagged and red tagged
items are now two for one, in addition to the 50% off!"
said the announcer. More stuff flew into Gwen's cart as the pile
neared the avalanche point as she pushed it back and forth through
the building. She was a lost case now.
"Come on, let's check out," I
pleaded. The line was long.
"No," she said. At 11 pm, they are going to announce
something else!" she demanded. I had overheard someone say
that they drop to 80% off, and made the mistake of telling Gwen.
"What more could they announce,"
I tried to reason with her. "Just get in line, you can always
get out of it." The line was two lengths of the building
long at this point and snaked around the perimeter, like a congo
line that wasn't going anywhere.
"No," she said emphatically.
"I am waiting until 11." Even if they announced some
other bargain, where would she put it? All the carts were used
and Gwen was balancing dishes in the most precarious ways. Plus,
Gwen was the only person waiting for the last announcement, everyone
else was in line.
"It doesn't make any sense, Gwen.
Why would they announce another deal? Everyone but you is in
line. They would be giving away money. No one in his right mind
is going to leave this check-out line for another bargain,"
I tried to reason, but to no avail. She wouldn't budge. She had
a terminal case of fever at this point, I feared. She was almost
at the meltdown stage.
Finally, she suggested that I ask the announcer.
Surely, they would take pity on a handicapped person, such as
myself, and tell me if they had another special to announce.
To my relief, they were done with specials. Gwen could get into
line. Needed therapy could begin the next day. It took an hour
and a half to check out and we arrived home at 1:30 in the morning.
"I can't take it in tonight,"
Gwen said, as she scanned the huge pile of bags in my van. We
made arrangements to unload the car on Saturday. Bruce, Gwen's
husband, was not a happy camper, as he lugged load after load
of dishes into her house.
"Where are you going to put all this?"
he said with agitation, as he puffed on his cigarette. Though
my load was large, it was dwarfed by Gwen's.
Later that day, Gwen called. "What
did I do? I can't believe I bought a twelve piece place setting
of dinnerware for my son, who turns off the refrigerator to save
money. He will never want this set of dishes. And I got all these
sets of silverware .... and .... two sets of complete Pfaltzcraft
dishes and..." Her voice trailed off as she surveyed the
carnage now sitting in her dining room.
Yes, Gwen was getting well. The fever was
subsiding. However, she was left with an empty pocket book, and
an irate husband. But, she was on the road to recovery and that
was important.! Besides, they will have another factory sale
in the spring.
Biggest Show
Ever - Nearly 3,000 Pet Care Professionals!
Groom Expo A "Groomers' Wonderland"
By Kathy Hosler
If you have ever wished that you could
clone yourself, September 11-14th would have been the perfect
time to do so. The 2003 Groom Expo and Animal Behavior and Health
Expo was held at the magnificent Hershey Lodge and Convention
Center, nestled in the rolling countryside of Hershey, Pennsylvania.
Excitement filled the air as the doors
opened, and overworked, stressed out groomers entered into an
immense "Grooming Wonderland." The atmosphere instantly
transformed weary and worn-out individuals into bright-eyed participants
filled with all the anticipation of a child on Chrismas Eve.
One look at this year's lineup of events
and speakers, and I knew that there was more to do, see, and
learn than one person could possible accomplish by herself, but
I had a plan...
The Expo was jam packed with things to
do from start to finish, yet it was extremely well organized.
The moment you arrived at registration, you were warmly greeted
by Mr. Frank Brown, Barkleigh's official greeter, and offered
Hershey's candy, while one of Barkleigh's friendly staff handed
you your registration packet. It included a color-coded schedule
of all the Groom Expo events, and proved invaluable for planning
my Expo activities.
As I chatted with fellow attendees in the
registration area, I spotted Gwen Shelly, Vice President of Barkleigh
Productions and assistant editor of Groomer to Groomer, tending
to some last minute details while wearing a pair of huge fuzzy
slippers. Hmmm, will this become a new trend in footwear for
Groom Expo attendees? Could be! They were adorable, and her feet
surely did look comfy.
Thursday morning began with a visit to
Hershey's Chocolate World for those taking the Amish Fling. A
bright blue sky, wispy clouds, and a gentle sun-warmed breeze
welcomed pet care professionals from all over the world, as they
toured Pennsylvania's Dutch country, visited an Amish village
to explore and shop, and enjoyed famous Dutch country foods.
Meanwhile, back at the convention center,
seminars were already getting underway. Groom Expo has always
been known as the "learning seminar," and this year
may have topped them all in the quantity and the quality of programs
that were offered. The lineup had something for every phase of
the pet care industry.
Teri DiMarino conducted the all-day Brusher
Bather seminar. She presented the fundamentals, beginning with
the tools of the trade and how to use them, to the proper bathing
and blow-drying techniques. "Time is money," states
Teri. "Use it wisely."
Berno Bekebrede, top European handler,
presented The Art of Grooming. Berno works his magic on every
animal he touches and turns it into a work of art. Starting with
the basic structure of a dog, Berno demonstrated his techniques
for achieving balance, symmetry, and tips for fine-tuning your
grooming into show-stopping works of art.
Friday's schedule was jam packed with all
day and evening seminars, grooming contests and the Disco Doggie
Dancing Tournament, the Green Dragon Tour and the Trade Show!
How could I do it all? I needed help. It was time to put my "plan"
into action.
This year Groom Expo & Animal Behavior
& Health Expo offered the "Do It All Plan." Great!
That's for me. I want to do and see everything! This plan allowed
me to attend every seminar of the Expo that I wanted. That way,
if there were several seminars scheduled at the same time, I
could go to one for part of the session, and then slip into another.
Then, (also part of my plan) I could purchase audio and video
tapes of the ones that I liked best and wanted to hear again.
Okay, I have the feeling that my "plan" is going to
work out just fine.
Again this year, many of the grooming demonstrations
were presented on the Big Screen. It was an opportunity to get
a close up view as the masters of the grooming world demonstrated
their techniques and shared their expertise with attendees in
search of perfecting their skills. I could see every snip as
Sue Zecco, 1998 International Groomer of the Year, transformed
a mound of fluff into a breathtaking display in her demonstration,
The Beautiful Bichon, and Chris Pawlosky, Cardinal Groomer of
the Year, thrilled the attendees as she showed the angles for
correct pattern setting in her presentation of Poodle Grooming
with Pizzazz.
There was a daylong seminar on cat grooming
conducted by Howard Bedor. His presentation was packed with tips
on safe handling and avoiding stress in both the cat and the
groomer. He gave groomers the courage to conquer their reluctance
of cat grooming, and offered strategies for avoiding "cat"-astrophies
in your salon.
Dr. Christina Chambreau, DVM, an internationally
known homeopathic veterinarian, presented a program on Holistic
Health for Animals. Her fascinating and information-packed seminars
opened a whole new world for pet care professionals.
"Look for win-win situations, where
you can help everyone!" Dr. Chambreau urged. "Educate
yourself and the pet owners, and become partners for the overall
good of the pet."
Brian Kilcommons, author, trainer, and
behavior expert, held a daylong seminar on Understanding Dog
Aggression. He discussed the different types of aggression and
explained warning signs to look for. His common sense advice
and no nonsense approach furnished the tools for groomers to
safely handle aggressive dogs in the salon and the ability to
know when to refuse a groom.
My plan was working. I was getting to see
a lot of the seminars, and having a great time. Suddenly, I realized
that I was getting really hungry. Checking my watch and the Groom
Expo event schedule, I headed for the luncheon.
The meal functions are always wonderful
at every Groom Expo, but this year the luncheons were extra special.
As always, the food was excellent, but that was just the beginning.
On Saturday and Sunday we were entertained and educated by the
wisdom, wit and warmth of Judy Bremer-Taxman, who makes every
groomer feel special and appreciated.
Judy speaks of Groom Expo as a time of
reunion and renewal for all pet care professionals. Not only
does Judy share her wealth of knowledge in every area of grooming,
but her stories give groomers the comfort of knowing that others
share their experiences and understand the trials and tribulations
of the pet care profession.
Luncheon attendees were also treated to
fashion shows featuring the very latest in grooming apparel.
The models were real groomers (one came all the way from Hong
Kong to attend Groom Expo), who delighted the audience as they
strutted their stuff. The fashions were fabulous! Now every groomer
can look spectacular, yet business-like in comfortable and functional
professional apparel.
Following the fashion show at each luncheon,
three lucky people won diamond and gold jewelry, sponsored by
Judy and her husband, Paul Taxman. Their squeals of delight filled
the room as they claimed their precious prizes. Then it was time
to be off for more Groom Expo adventures.
The Off Lead Arena was a beehive of activity
all weekend long. The WCFO, (World Canine Freestyle Organization),
held a two-day Disco Doggie Dancing Meet. Dancing with Dogs is
an exciting new sport, where a costumed trainer and her dog partner,
perform original dance routines, displaying teamwork, creative
artistry, and brilliant interpretations of music.
Another new exhibit this year was the Puppy
Playground. These modular systems were a big hit with the contest
and demo dogs looking for a place to relax and de-stress in comfort.
Mini workshops were held at the Puppy Playground to introduce
the system and explain the benefits it could bring to any pet-related
business.
Saturday evening's Dancing With Dogs Invitational
Dinner and Contest is always an exciting, fun-filled event and
a spectacular display of talent. The evening's festivities began
with a scrumptious unlimited buffet that was topped off with
heavenly desserts. Then Judy Bremer-Taxman and Patty Ventre introduced
the contestants and the competition began. The strains of the
Orange Blossom Special filled the hall as the audience clapped
and cheered the contestants on. Each team had a different theme
for their presentation. It was fascinating to watch the teamwork
of these talented pairs, to enjoy their wonderful costumes, and
to see the intricate and amazing routines as they performed.
Judy Bremer-Taxman and her dance partner,
Barkleigh (mascot of Barkleigh Productions) gave everyone a run
for the money as they performed their "Furminator"
routine and received enthusiastic cheers and wild applause from
the audience.
This year's Trade Show was the best ever!
It was enormous! There were so many booths that, if you spent
just five minutes at each one, it would take you more than ten
hours to see them all. LET'S GO SHOPPING!!!
Several of the booths had grooming demos
featuring some of the pet industry's top stylists. Others offered
free samples of products. Trade show specials abounded everywhere.
I had a fabulous time shopping. I stocked up on all my favorite
products, and I purchased lots of new things, too.
I didn't see anyone selling those fluffy
slippers that Gwen was wearing, but there was a booth offering
comfy shoes, and to further pamper a groomer worn out from trying
to "do it all," there was a booth giving massages and
several with aromatherapy products.
Refreshed, I was ready to head to more
seminars. This year there were terrific business building seminars.
"Your customers are the lifeblood
of your business," emphasized Vicki Lynne Morgan, in her
seminar, Five Secrets to Exceptional Customer Service. She stressed
that customer service can make or break your business. "There
are good groomers everywhere," she continued. "You
have to be remarkable, and give exceptional customer service
to create loyal customers."
Creating the Ultimate Bark-tique, presented
by Mary Moore, showed attendees how to create a boutique from
conception to completion. She gave tips on how to contact suppliers,
how to display your wares in unique ways, and what types of products
are big sellers.
No matter what your field of interest,
Groom Expo had events and seminars that were sure to interest
you and boost your business. There were seminars for Pet Sitters,
Kennel Operators, Animal Behaviorists, Mobile Groomers, Doggie
Day Care, Dog Trainers, and more.
First time attendee, Suzanne Ivers, of
Dog Day Every Day was overwhelmed by the magnitude and the friendliness
of Groom Expo. "I own and operate a doggie day care center,"
states Suzanne. "I didn't know if Groom Expo would have
much in my field of interest to make the eleven hour drive worthwhile.
But, I am having sooo much fun. Everyone is really friendly,
and I am learning so much. And that Judy Bremer-Taxman WOW! what
an inspiration she is!" Suzanne continued. "You can
be sure I will attend Groom Expo every year!"
The Exhibition Hall was a constant flurry
of activity and excitement. The festive atmosphere was enhanced
by the colorful booths, the enticing smells of shampoos, and
the happy sounds of groomers as they chatted, munched Hershey's
candy, and shopped. Groom Expo attendees share a feeling of camaraderie
and a real sense of belonging. You can strike up a conversation
with someone you have never met, and soon be chatting away like
old friends.
The contest area was one of the busiest
locations of the entire Expo. Excited attendees watched as contestants
prepped their dogs in the state-of-the-art Grooming Salon 2003
and proceeded to the competitions.
Groom Expo boasted seven spectacular grooming
contests beginning with the Lambert Kay Sporting Breeds Tournament
on Friday morning and concluding with the show finale the
Barkleigh Creative Styling contest on Sunday afternoon. It was
fascinating to watch contest after contest to see if I could
pick out the winners.
The GroomOlympics was awesome, and the
Winners circle Tournament was thrilling to watch. The competition
was hot and heavy, as the artists vied for fabulous trophies,
huge prize money, and the distinction of being a Groom Expo winner.
And, mobile groomers were not left out.
The Clip N' Go Mobile Grooming Contest showcased their talents,
while spectators watched them in action in their hi tech salons
on wheels.
As I watched the Barkleigh Creative Grooming
contest, I marveled as the contestants unleashed their artistic
creativity. The multi-color shapeless mounds of hair began their
transformations into incredible living works of art. The standing
room only crowd's attention was riveted on the competition.
All weekend long, the International Judges
Association panel had their work cut out for them. They had the
awesome task of deciding the contest winners, and this competition
was no exception. Their decisions must have been as difficult
as "splitting hairs." As the winners were announced,
the exhibition hall exploded with applause and wild cheering.
I glanced down at my watch. Oh, no! Groom
Expo is almost over, and I still have more things that I want
to buy at the trade show, and there are still seminars I want
to see. Okay, I give up! Even with my plan, I still couldn't
do, see, and experience everything I wanted to at Groom Expo.
Oh, well, I guess I'll just have to come back to Groom Expo next
year and try, try again. See you there!
Talking Tables
By Mary Faith Moore
Pet Pros are talking tables! Revolutionary
table technology has swept the grooming industry, quickly changing
how pet pros do business!
Out with the old! Good riddance to counters,
workbenches, platforms that will not budge! In with the new!
Today's trend- setting equipment lifts, lights, lowers, rolls,
and folds and adjusts from turf to hoop height! Cost is no object!
Whether your budget is two hundred or two thousand, there is
a paw-fect table, uniquely suited to any grooming salon budget.
Read on to learn of tables that walk, talk and hold a fidgety
dog in place, as Groomer to Groomer explores the latest in a
myriad of table designs, lifts, tops and accessories.
Edemco
From the portable FF98 (folding grooming table) to the F900 (electric
table with underlay lighting) Edemco has designed a table for
every tail. "There is a reason Edemco has produced thousands
of tables throughout the years," says Francisco Dominguez."
Dedicated to providing the best service in the industry, Edemco
is respected as one of grooming industry most innovative leaders,
regularly introducing new features designed to make the groomer's
job easier. Recently making its debut was Edemco's "all
steel" table with a spray-on rubber surface, which eliminates
sharp edges. "Dogs get a good grip and it's much easier
to clean," says Francisco. "Steel construction lasts
a lifetime." Edemco's Platinum Series with the exclusive
swinging arm, has been lauded by groomers across the continent.
"The swinging arm allows a groomer freedom from the pole,
an uncomfortable barrier between groomer and dog," explains
Francesco. "The arm swings out of the way, while maintaining
the center at 180 degrees."
A timely solution to an age old problem,
Edemco's customizing kits simply clamp to expand a table from
36 to 42-inches in minutes! Edemco's competitive array of quality
grooming tables includes economical manual lifts, foot operated
hydraulics, and the finest table money can buy, the electric
lift (available with or without lighting).
Ascot Products
Ascot's Low Boy™ electric scissor lift table features a
range of motion unmatched by other grooming tables on the market.
"It is the original walk on, walk off table," says
Edward Murray designer of the Low Boy ™. "It's a back
saver!" The Low Boy ™ (described as Ascot Product's
flagship table) is 42-inches high and capable of lowering to
a mere 6-inches at floor level. It sports a 48-inch surface,
large breed weight capacity, casters for easy positioning, and
an optional stainless steel top for veterinary applications.
"Most groomers would like to own the Low Boy," says
Dennis Westlake, Ascot President. "Its design offers every
advantage for high-end professionals."
In addition to the Low Boy table, Ascot
Products provides a Low Boy grooming post (uniquely designed
adjustable grooming arm) and an excellent selection of hydraulic
and scissor lift tables, all of which are backed with a full
year warranty and priced to accommodate even a slim budget. "We
have a model for every grooming need," says Westlake. "Our
quality and service are a source of pride."
Forever Stainless Steel
"You only need to buy it once!" says Jeanne Caples,
Operations Manager for Forever Stainless Steel, which is presenting
a revolutionary new line of hydraulic and electric lift grooming
tables. Manufactured from heavy gauge fully welded construction,
Forever Stainless Steel tables contain no plywood, plastic, or
adhesives. "Our tables will literally last for decades,"
says Caples. "The long term costs are unquestionably the
lowest of any product line in the industry." With a mission
to provide the ultimate comfort for both groomer and pet, Forever
Stainless Steel incorporates unique design features minimizing
strain to the user, while optimizing comfort to the pet. Large
units boast an unprecedented 350 lb. plus weight lift strength,
eliminating unnecessary bending or lifting. Table tops are reinforced
(constructed of single piece, 14-gage stainless) and recessed
to accommodate a fully reversible non-slip mat insert, a 3.5-inch
extension on each table end accommodates two grooming arms, as
well as providing "fingertip" convenience for tools
and accessories. "Our units are virtually maintenance free,"
says Caples. "Stainless steel never appears worn or aged,
and beautifies any setting."
Galaxy
Manufacturer of premier medical, salon, and grooming equipment,
Galaxy Salon Equipment Company offers a cornucopia of salon friendly
products including a complete line of stylish hydraulic and folding
tables for grooming. Choose from three hydraulic models. Options
include an adjustable grooming post and built in storage cabinet,
perfect for storing tools and supplies. Galaxy's portable table
offers a comfortable rubberized surface, and folds flat for convenient
storage and travel. Galaxy Salon Furniture has a web-site jam-packed
with enticing necessities and accessories for the modern grooming
shop. Do not miss it!
PetLift® Equipment Corp.
Family operated, PetLift has been a leading manufacturer of professional
pet equipment for over 40 years, "we patented the first
grooming table," recalls Steve Apatow. Today's groomer applauds
the PetLift Masterlift series, a selection of custom-style scissor-lift
tables built to accommodate. "We offer a spectrum of options
catering to the individual groomer," explains Apatow. "Groomer
stature, size of their canine clientel (toy vs. giant breeds)
dictate which model to choose. Our Masterlift 8080 lowers to
a mere 12" (up to 37") while our 7000 raises up to
45" (lowers to 22-inches)."
Lift range may vary, but quality and construction
of Masterlift design is consistent. Constructed from heavy gauge
steel, tables are electric with hefty 300-pound lift strength.
Frames are double powder-coated. Tops are reinforced with cross
bars and covered with a heavy-duty skid proof mat. Optional features
include locking casters, retractable electric cord, grooming
post, and electric table-lighted top. PetLift's 5-year guarantee
is unsurpassed. Prefer a manual lift? Browse PetLift's comprehensive
selection of hydraulic grooming tables with options (revolving
top, arms, colored base, or utility drawer). "Our grooming
post allows total adjustment with one hand," says Apatow.
"We offer an extenda post, which spans the table, connecting
into a second post for handling fidgety dogs."
Champagne Tables and Pet Products
"I'm not trying to reinvent the grooming table," says
Phil Champagne, owner of Champagne Tables and Pet Products. Our
object has been to take a standard design and put it together
in a new way." Originally, a cabinetmaker with a passion
for Pugs, Mr. Champagne was approached by a fellow pet lover
with a request to develop a better grooming table. The result
of the request evolved into Champagne Tables and Pet Products,
which offers a variety of durable and competitively priced folding
and adjustable tables, including a "poor man's" hydraulic
(hand adjustable legs).
Designed for economy and longevity, Champagne
tables are built to last. Tops are manufactured with one directional
rubber matting (non-slip) then reinforced to eliminate shrinking
and peeling; legs are bolted with special aircraft hardware to
prevent collapse. All tables carry a lifetime warranty and are
backed by a reputation for expert customer service. "I believe
in focusing on one product and doing it well," says Champagne,
"I stand behind every product I manufacture."
Easy Lift 360
Groomer Helper Easy Lift 360 is a table built by and constructed
for professionals. "I wanted to choose when I retire from
grooming, instead of letting my body decide," recalls groomer
entrepreneur Cindy Blatt, who partnered with her inventive husband
to develop the ultimate table for her salon. "I needed a
way to groom any dog alone," recalls Cindy, "I wanted
color!" Her requirements resulted in Easy Lift 360; manufactured
from heavy gauge steel and outfitted with the "Gerry System,
a state of the art restraining assemblage perfect for single
handed grooming and applicable for large, senior or fidgety breeds.
Double locking rollers virtually eliminate lifting. Giant breeds
can be toted with ease and Easy Lift's eye-catching selection
of fashionable color combinations will compliment the décor
of any salon. "Every color we make is one I would like to
have!" says Cindy. Convenient Easy Lift 360 adjusts in height
from 11 to 36-inches with effortless foot pedal operation. A
specially designed bracket allows each table to drop at a slow
and safe speed. "It is the last table you will ever need
to buy," says Cindy, (advocate of personal service).
Sharpwright Inc.
Serving the pet-care industry since 1989, Barry Peterson originally
sought a table supplier for his Minnesota based grooming product
distribution business. "I couldn't find satisfactory quality
so I decided to manufacture tables myself," says Barry.
Available in charcoal, forest green, and
navy blue, Tuff Tables fit the niche for groomers seeking durability,
affordability, and style, with groomer-friendly features, such
as a non-skid table surface that will not crack or split and
a unique, built in shear holder. Priced from $199 (and up) the
Tuff Top portable table is available in three canine convenient
sizes. Adjustable legs (24" to 36") are securely fastened
(with T-nuts) folding flat for easy transport or storage.
Dogs stand calmly on a Tuff Top electric
table, designed for smooth lifting, hydraulics are medical grade
and rock solid, with no obnoxious vibration, movement or noise.
Giant dogs step right onto our table," says Barry. "At
the touch of a button the dog rises to exactly the right height.
I've even sold a few for massage therapy!"
Table Works
Originally, Jim Tomsic designed a ringside table for tiny breed
touch-ups during dog shows. His petite, portable table aroused
the interest of fellow dog show visitors and orders mounted.
The ringside wonder evolved into Table Works, an innovative grooming
equipment company featuring hand crafted items designed to please
the grooming professional. Table works specializes in sturdy,
durable, and portable tables for groomers on the go.
Available in signature forest green (other
colors on request), each table is manufactured from multi-layer
furniture grade plywood, and conveniently folds to suitcase size
with a handle for quick pick up.
"I believe our quality is second to
none," says Tomsic. Legs are welded (not screwed); the non-skid
rubberized table surface features a molded edge to endure rigorous
setup, breakdown, and transport, "I personally build each
one," says Tomsic. This includes Table Work's original (ten-pound,
34-inch high) Ringside table (now available in three sizes) which
remains one of the premier ringside tables on the market.
Tristar Metals Inc.
Since 1982, Tristar Metals Inc has been highly regarded as a
manufacturer of veterinary and medical equipment. The company
has now expanded into grooming and is offering a series of state
of the art hydraulic tables in both standard and customized designs.
Taking a fresh approach to grooming equipment, Tristar has introduced
such innovations as built in mats; a grooming arm that spans
the entire table surface and a slide in tool holder. For those
seeking the table of their dreams, personalize it with Tristar's
palette of over forty-two colors, chose an optional stainless
steel top, or adjust table height to accommodate your exact size.
We are frequently called on to customize table top size,"
says Ritch Batterton, President of Tristar Metals, but we will
also design grooming arms, add an actuator that is battery operated
(so table can be rolled around), virtually make any adjustment
desired." Tristar Metal products have been test marketed,
by groomers for groomers. "My aunt was a groomer and we
started creating items for her. Soon groomers working for our
veterinary clients asked us to build a better table for them.
We learned a lot just by listening," says Ritch.Tristar
offers a two-year warranty on all parts; a catalogue is available.
Midwest Homes for Pets
Since 1921, Midwest Homes has been providing pet companions select
quality products at affordable prices. The Midwest grooming table
is a familiar sight in grooming salons, schools, and dog shows
across the country. Today, Midwest Homes offers their famous
folding table in a selection of four durable designs, allowing
the users versatility in height and workspace.
All tabletops are constructed from birch
plywood, complete with a no-slip ribbed rubber work surface.
Legs are fully welded, nickel chromed, and tubular to provide
maximum stability. Optional Accessories include Midwest's popular
grooming arm (with security loop and universal clamp) and a unique
grooming tool shelf, which slides neatly below most 36"
long grooming tables.
If well-crafted equipment can make (or
break) a groomer's day, navigating matted furls of curls, while
balancing poundage on a sub-standard grooming table, transforms
dog grooming into a back breaking experience. Wise professionals
seek equipment to enhance rather then encumber their canine career.
It's time to cancel the chiropractor and start shopping! Your
dream table is only a click away!
Vero DaSylva
Claims Petsmart GroomOlympic Championship
Vero Da Sylva, of Twickenton in Dedham, Massachusetts, captured
the GroomOlympics World Championship at Groom Expo, held recently
in Hershey, Pennsylvania. She received $5000.00 from PETsMart,
championship sponsor.
The contests, sanctioned by The International
Judges Association, boasted over seventy-five contestants competing
in four classes. Grooming was judged on three levels. Judges
for the event included Berno Bekebrede, Kathy Rose, Sue Zecco,
Melissa Verplank, Joey Villani, Karen Kretschmer, Judy Kurpiel,
Marea Tully, and John and Vivian Nash.
Winner of Best in Show, Level 2, was Yoshie
Shouse of Puttin' on the Petz in Winston/Salem, North Carolina.
Her prize totaled $2,500.00 from Petco, Best in Show sponsor.
Barbara Scott, of Gone to the Dogs, in
Lake Wood, Ohio, won $1000.00 for her Level 1 Best in Show win!
Barbara Scott, also won the Best Image
Award, given by Lange Apparel, and the Kindness Award, offered
by International Professional Groomers Association, was awarded
to Steven Madonna, of Country Dog Works in Landisburg, Pennsylvania.
Contest Results
(D) Difficulty, (T) Technical, (P) Profile
(BIC) Best in Class
World Cup Grooming Games Champion - Vero DaSylva
Best in Show (Level 2) · Yoshie Shouse
Best in Show (Level 1) · Barbara Scott
Andis Poodle Tournament Level 3 Vero Da Sylva (D), Jenna Lostale (T), Misty
Fowler (P), Vero Da Sylva (BIC) Level 2 Julie Waltman (D) Rose
Marie Cabana (P), Yoshie Shouse (T), Yoshie Shouse (BIC) Level
1 Lisa Marshall (D), Regina McClish (T), Terry Tomlinson (P),
Regina McClish (BIC)
Gibson/Governor Terrier Tournament Level 3 Jenna Lostale (D), Cheryl Purcell (T),
Vero DaSylva(P), Vero Da Sylva (BIC) Level 2 Joy Chapman (D),
Trina Phillips (T), Nicole Wood (P), Nicole Wood (BIC) Level
1 Angela Brent (D), Steven Madonna (P), Kim Turbyfill (T), Steven
Madonna (BIC)
Tropiclean Mixed and Other Purebreds
Tournament Level 3 Jenna Lostale
(D), Cheryl Purcell (T), Vero Da Sylva (P), Cheryl Purcell (BIC)
Level 2 Susan Wilson (D), Yoshie Shouse (T), Mary Beth Badman
(P), Yoshie Shouse (BIC) Level 1 Lisa Baxter (D), Kelly Pittillo
(T), Eve Hazy (P), Kelly Pittillo (BIC)
Lambert Kay Sporting Breeds Tournament Level 3 Linda Claflin (D), Vero Da Sylva (T),
Julie Wilkins (P), Vero Da Sylva (BIC) Level 2 Marie Smith (P),
Marie Smith (BIC) Level 1 Kim Turbyfill (T), Lisa Baxter (T)
Barbie Scott (P), Barbie Scott (BIC)
Lange Evolution Apparel Image Award- Barbie Scott
International Professional Groomers,
Inc. Kindness Award - Steven Madonna
Winners Circle Champion - Sarah Hawks
Barkleigh Creative Styling Contest Level 3 Mary Oldham Level 2 Barbara Zirk Level
1 Melissa Manion
Mobile Grooming Champion - Level 3 Jeanette Genthner, Level 2 Lisa Kloid,
Level 1 Kathryn E. Carlson
Andis Web Site
Shows Detailed Grooming Guides
"When you have a question about which blade to use for a
particular grooming job, you can log on to Andis' website and
look up the breed you're grooming at www.andis.com," says
spokesman, Fred Koeller.
All of the most popular breeds are listed,
with an illustrated grooming guide for each one. The grooming
guide specifies which blade to use for each part of the animal,
with guidelines for how to trim each section for that particular
breed.
Safety Tips for
the Holiday Season for You and Your Pet
The holidays are just around the
corner... a time of celebration for family and friends... and
the family pets. People are hurrying and scurrying to complete
their holiday plans, and haste tends to be the cause of many
accidents at this time of the year. Create some happy memories
by reminding your clients of these tips for pet safety at this
time of the year.
Holiday plants should be placed out of
the reach of pets and children. Poisonous for pets are holly
and mistletoe berries.
Presents containing chocolate and other
food items should not be placed under the tree.
Unplug decorative lights before leaving
home to prevent electrical shock to an unsuspecting puppy that
decides to chew on a cord.
Secure the tree to the wall with wire or
string to prevent injuries caused by a falling tree, and consider
that tinsel, glass ornaments and blinking lights, while things
of beauty can be hazardous to a pet's health.
Remember to discard scraps from the holiday
dinner where they cannot be retrieved by "Rover." Turkey
bones can cause life-threatening problems and spoiled food can
cause long-term health problems.
Preventable accidents are the number one
cause of death for pets. Plan to make some happy holiday memories
for your pet-owning clients.
Communication
for the Canine Coiffurist
By Daryl Conner
It happens to all of us. "Cut it short,"
says Mrs. Falderal as she pushes Bonzo into your arms and flees.
Short, huh? Does she mean "#10 blade" short or does
she mean "scissor-off-a-quarter-of-an-inch-all-over"
short?
And then there is Mr. Blunt. He approaches
you with a picture of Westminster-winning Bichon Frise, JR, in
one hand and a dog that roughly resembles a baked potato in the
other. "Make him look like THIS," Mr. Blunt commands.
Communication between you, the stylist, and the human at the
other end of the leash is crucial and is a skill we can all use.
The use of photos can help. Many groomers
keep grooming guidebooks, breed books and the AKC Complete Dog
Book on hand to show clients what "proper" styles look
like. However, we who groom for a living know that not every
pet that comes to us has the "proper" coat type or
body build to pull off the breed standard trim.
Day after day, stylists have to explain
to loving pet owners why Fang can't have the same look as the
champion dog in the photograph. As stylists, we need to explain
how and why their pet's hair or shape is different, and offer
suggestions as to styles that will compliment their companion.
Since it is often easier to "show"
than it is to "tell," I keep a photo album of dogs
I have groomed over the years on hand. I can show my version
of a Poodle in a kennel clip; a long, scissored lamb; or even
a funky Mohawk one offbeat customer insisted on. I can also show
some cute and creative trims I have come up with on both mixed
breed and pure bred dogs, and I can show just how naked their
hopelessly matted Lhasa Apso is going to look when I shave it
down to its underwear! I recommend all groomers keep a camera
around and gradually build up a portfolio of their work. It doesn't
have to be fancy, just a nice, neat place to show clients some
realistic styles for their best pal.
One pitfall we have all encountered is
when the customers blithely tell us, "Do it the same as
last time!" Well, I have a pretty good memory for what I
did last time, but if the dog in question has not been to see
me in a few months, I can draw a blank. We should keep records
of what we did to each dog, but sometimes even the most organized
of us falls down on that job. Then, too, I've been known to write
some pretty hard to understand notes when I am in a rush. Some
of my "favorite" notations are: "puppy cut"
or "scissor," or "looks like a Meerkat."
Try to keep notes that really explain what you did to each dog.
That way you can adapt the trim when the owner says, "Do
him like last time, but a bit shorter." Many clients love
consistency, but consistency is more difficult to achieve than
many of us realize. Our memory, our mood, the condition of the
animal's coat on any given day can affect how able we are to
"do it the same as last time." Make your notes clear
and concise; it could save you guesswork down the road.
Our clients want their wishes understood.
When we are able to create a look for their pet that pleases
them, it helps to build a business relationship that lasts. If
you use this acronym, L.A.S.T., it may help to remind you of
some basic steps to establish helpful communication.
L - Listen to what the client has in mind.
Repeat back to them what they have said to make sure you understood
them correctly.
A - Analyze the pet's body structure and
coat type/texture and condition.
S - Suggest a style that you feel will
satisfy the client's expectations. Show with your fingers how
long the hair will be on various body parts. Some clients will
say to you, "Make it an inch long," all the while holding
up fingers spread 2-3 inches apart. SHOW them what an inch will
look like.
T - Transform the pet by blending your
skills and creative talents with the owner's desire for what
is aesthetically pleasing to them. Build a relationship that
lasts. Maybe you can't turn a baked potato into a Westminster
winner, but with good communication skills you CAN create a happy,
loyal customer base.
California Groomin'
Groom & Kennel Expo 2004
It happens to all of us. "Cut it short,"
says Mrs. Falderal as she pushes Bonzo into your arms and flees.
Short, huh? Does she mean "#10 blade" short or does
she mean "scissor-off-a-quarter-of-an-inch-all-over"
short?
And then there is Mr. Blunt. He approaches
you with a picture of Westminster-winning Bichon Frise, JR, in
one hand and a dog that roughly resembles a baked potato in the
other. "Make him look like THIS," Mr. Blunt commands.
Communication between you, the stylist, and the human at the
other end of the leash is crucial and is a skill we can all use.
The use of photos can help. Many groomers
keep grooming guidebooks, breed books and the AKC Complete Dog
Book on hand to show clients what "proper" styles look
like. However, we who groom for a living know that not every
pet that comes to us has the "proper" coat type or
body build to pull off the breed standard trim.
Day after day, stylists have to explain
to loving pet owners why Fang can't have the same look as the
champion dog in the photograph. As stylists, we need to explain
how and why their pet's hair or shape is different, and offer
suggestions as to styles that will compliment their companion.
Since it is often easier to "show"
than it is to "tell," I keep a photo album of dogs
I have groomed over the years on hand. I can show my version
of a Poodle in a kennel clip; a long, scissored lamb; or even
a funky Mohawk one offbeat customer insisted on. I can also show
some cute and creative trims I have come up with on both mixed
breed and pure bred dogs, and I can show just how naked their
hopelessly matted Lhasa Apso is going to look when I shave it
down to its underwear! I recommend all groomers keep a camera
around and gradually build up a portfolio of their work. It doesn't
have to be fancy, just a nice, neat place to show clients some
realistic styles for their best pal.
One pitfall we have all encountered is
when the customers blithely tell us, "Do it the same as
last time!" Well, I have a pretty good memory for what I
did last time, but if the dog in question has not been to see
me in a few months, I can draw a blank. We should keep records
of what we did to each dog, but sometimes even the most organized
of us falls down on that job. Then, too, I've been known to write
some pretty hard to understand notes when I am in a rush. Some
of my "favorite" notations are: "puppy cut"
or "scissor," or "looks like a Meerkat."
Try to keep notes that really explain what you did to each dog.
That way you can adapt the trim when the owner says, "Do
him like last time, but a bit shorter." Many clients love
consistency, but consistency is more difficult to achieve than
many of us realize. Our memory, our mood, the condition of the
animal's coat on any given day can affect how able we are to
"do it the same as last time." Make your notes clear
and concise; it could save you guesswork down the road.
Our clients want their wishes understood.
When we are able to create a look for their pet that pleases
them, it helps to build a business relationship that lasts. If
you use this acronym, L.A.S.T., it may help to remind you of
some basic steps to establish helpful communication.
L - Listen to what the client has in mind.
Repeat back to them what they have said to make sure you understood
them correctly.
A - Analyze the pet's body structure and
coat type/texture and condition.
S - Suggest a style that you feel will
satisfy the client's expectations. Show with your fingers how
long the hair will be on various body parts. Some clients will
say to you, "Make it an inch long," all the while holding
up fingers spread 2-3 inches apart. SHOW them what an inch will
look like.
T - Transform the pet by blending your
skills and creative talents with the owner's desire for what
is aesthetically pleasing to them. Build a relationship that
lasts. Maybe you can't turn a baked potato into a Westminster
winner, but with good communication skills you CAN create a happy,
loyal customer base.
Q. & A.
A. To
M.A. Loze who was having problems getting clients to rebook after
years of not suggesting it...
I groomed for almost six years before I
figured it out... duh!
I simply told clients when they came for
the "annual" or "semiannual" groom that I
was scheduling their next appointment when the dog should be
groomed. If I was going to be the one to continue grooming their
dog, I needed to see them as scheduled (or as close to that date
as possible).
It has been great! Many clients have said
it is so much better this way. I have met with almost no resistance.
Good luck... G.A.W., Vermont
A. To
M. A. Loze, who asked how to rebook clients. Just say, "I
recommend that we schedule your next appointment while you are
here. This way we can lock in the appointment time that is most
convenient for you." Be sure to have appointment reminder
cards ready. If your customers are scheduling their appointment
four or six weeks in advance, it is possible that they will forget
about it in the meantime, so set aside some time at the end of
each day to make reminder calls for the following day's appointments.
Sherry A. Robbins, MoonDoggies Grooming and Design, Hamilton
OH
Ed. Note: Barkleigh Productions has adorable
reminder cards that lighten this chore. For a free sample, request
Reader Service Card #1032.
A. To
Maryann Loze What perks do clients appreciate?
I have owned my salon for six years and
quickly discovered what perks my clients appreciate. Some cost
nothing but a little of your time.
Learn your clients' names and the names
of their pets. Greet them, using it when they enter the salon.
I have a client who left her previous shop because the groomer
always mispronounced the pet's name.
Keep a doggie cookie jar (with a lid) on
your counter. Stock it with hard and soft treats (not cheap-o
generics!), as well as soft cat treats. Clients know you really
care if you offer "Max" a snack on the way out the
door. (Ask permission first.)
Owners love to talk about their pets and
show what they can do. If Mrs. Smith just taught "Jake"
how to sit and stay, let her show off for a moment! Of course,
if Max is successful, make a huge deal out of it!
Reminder cards are a wonderful perk for
our busy clients who forget when their pets are due for a grooming.
You'd be surprised at how many salons don't bother with them,
yet they pay for themselves with one mailing. A reminder phone
call about an upcoming appointment is one perk that my clients
love. Call a day or two ahead. This also significantly reduces
no-shows and last minute cancellations.
Offer some evening appointments if possible.
We have extended hours two days a week. We take appointments
as late as 5:30 p.m. and pets must be picked up by 8:30 p.m.
We are never at a loss to fill these slots. If your clients abuse
this perk (no-shows or late pick-ups), remind them that they
will either be charged accordingly or they will not be allowed
evening appointments in the future.
Sunday appointments are great, too, if
your staff is willing to work those hours. Add a Sunday surcharge
to each grooming as an added incentive to your staff. I hope
that some of these tips will make you stand out in your community
and with your clients! Karen
Q. I have
groomed for a veterinarian for six and one half years and am
paid an hourly wage which I consider to be fair, but basic.
In addition to grooming, I restrain animals,
clean kennels, wash blankets and other routine tasks as time
allows.
I schedule all grooms, call to remind clients
of grooming appointments, order supplies for our small retail
area, etc.
I would like to receive a percentage of
the grooming fee per animal, as both an incentive and a bonus.
Does anyone out there who grooms for someone
else have a means of receiving "additional perks" for
their grooming work? Either by monetary or other creative means?
G.A.W., Vermont
Q. I use
neem flea and tick shampoo for my flea dogs. It mainly kills
the critters that are currently crawling through the pet's coat
and that's it. I usually recommend my clients pick up something
from the vet. (Frontline Plus, Sentinel, etc.) Is there a safe
but more effective shampoo I can use for dogs and cats? I've
heard a lot of negative thought on pyrethrin, as well. Any opinions?
Susanna Kirkbride, Bath & Brush Pet Grooming Salon, West
Liberty OH
A. I'd just like to make a response to
your Q & A about shave-downs. I may be a little old fashioned,
but it has been my experience that an Oster 8-1/2 blade will
cut through (under) just about anything without a clog... Cocker,
Sammy, really any double coat. It just seems to me that these
groomers have gone to a lot of unnecessary trouble when all they
needed was an 8-1/2 blade. Of course, one would still need a
10 blade for armpits and sanitary areas. Robyn O'Donnell, Pink
Poodle Parlor, Westerly RI
Q. What
do people think of the new ceramic blades? Are they worth the
money? Do they live up to their claims? Can our blade men sharpen
them? Can they be sharpened? I'd be interested in hearing more
about them. N. Maring, Love on a Leash, Edgewood WA
A.
What perks do clients seem to really appreciate?
I have found that my clients love the grooming
cards from Barkleigh. I was even reprimanded for running out
of them.
I have a treat jar on my counter to hand
each pet a treat as I return them to their owners. Another perk
is bandanas or bows, using special ones for holidays and changing
seasons. I buy discontinued or discounted fabric and make them
myself.
I also get comments that the clients appreciate
that they can actually meet and speak to the groomer. I take
before and after pictures of new pets and place them in a photo
book for clients to see previous work.
I have learned that clients appreciate
anything that you make yourself. It shows that you take the time
for them and that you appreciate them as much as they appreciate
you. If you can personalize the item with their pet's name, they
will gush over that as well! There are lots of little things
that can be done that clients will appreciate and continue to
come to you for grooming services. If you just show them respect
and care, most of them will return it! Beth Mast, Beth's Groomin'
Tails, Millersburg IN
The Grooming
View... PRICING BY THE HOUR
By
Marea Tully
Change is not always a
good thing, but changing your pricing structure to time actually
spent with the pet, instead of charging by the breed, will help
to increase your revenue and make your pay scale fairer to your
clients and much better for you, as a groomer.
How do you make the change
from pricing by the breed to pricing by the hour? Let's just
say you currently charge $40 to fully groom a long-haired dog
with a hair cut, and it took you two hours to groom it, you would
have, in essence, charged $20 an hour. If you did that same dog
in one hour, you would have charged $26.67 per hour to do the
dog. You simply take the price you're charging now and divide
it by the time you spent on it to figure out what your hourly
charges are so you can figure out if you need to be charging
more. For example: ($40) Divide by two if it takes two hours,
or by 1.5 if it takes an hour and a half. Always round off to
the nearest 5 minute increment. At $20 an hour, a 5 minute increment
would be $1.67 or .333 a minute. Remember that the time spent
on the dog includes time spent with the customer on check in
and check out.
When doing baths only,
cats, or grooming dogs such as Labs, Goldens, Shepards, you will
find you need to charge three to five times your hourly expense
because of time spent in dryers that you had to pay for but no
one is working on at the moment. In other words, if you spend
fifteen minutes on the dog, and he spent an hour in your dryer
with the electricity running, you're not going to let them out
the door with a $5.00 charge. When doing larger animals, you're
obviously using a lot more shampoo, water, larger crates and
maybe paying a chiropractor.
When charging by the hour
you do not have to worry about add on charges for dematting,
flea or medicated shampoos, rinses or color enhancing because
the clock is still running. The extra money those things might
have cost you would have been included in your expense per hour
figure.
Expense per hour figure?
Do you know what it costs you per hour to run your shop per person?
If you don't, you should! If you don't know what it costs you
per hour, how can you possibly know what to charge per hour?
Take out your income tax
return from last year and write down your shop expense cost.
Then figure out roughly how many hours you worked. If you're
a one person shop owner, I have a feeling you'll come out somewhere
around $8.50 an hour and if you're a four person shop, around
.60 an hour more per person. On top of this, you have to add
what it cost you in taxes, self employment tax at 14%, federal
income tax and state and county taxes. Now you have to consider
how much an hour your services are worth and add that to the
above total to get your hourly charge. Do the math and you'll
find out if you need to raise your prices.
Remember the federal hourly
minimum wage is $5.15 an hour, but the state laws supercede it.
Massachusetts is $6.75, Michigan is $5.15, Washington State is
$7.01 and California is $6.75. This is for an eight hour day
and a forty hour week. Remember also that this is the minimum
anyone can pay you for working somewhere else. They have to match
your social security, and you wouldn't have to pay self employment
tax and they would most likely be paying benefits on top of that.
Working for yourself is much more expensive than working for
someone else.
Do you have health insurance,
liability insurance, attend at least a two day seminar every
year and have grooming equipment that works well? Can't afford
it, you say? You can't afford to be without any of these things.
Find out what they would each cost you and add it to your hourly
expense figure, and then you'll find you can afford these things.
Health insurance is available
from the National Dog Groomers Association, (Request Reader Service
Card #1035) or through your local Chamber of Commerce. Liability
Insurance can be had for about $50 a month, and you can check
with Gibson/Governor Insurance (Request Reader Service Card #1036)
for a quote. A two day seminar will run you about $70 a month
($3.18 a day) for gas, hotels, meals and seminar fees. You will
more than make that up by what you save or learn at the trade
show and seminar.
Consider raising your prices
once a year, every year. After all, you're paying more for most
everything you're purchasing, and you can't afford to give that
away.
How much should you raise
your prices? Well, first figure out what your expense figure
is now, how much you're paying in taxes and how much you want
to make for yourself and add that up. Divide by the hours you
work, and you'll know how much to go up. Half way through the
year, start charging next year's hourly prices to new customers
so that they don't get hit with a raise in six months or less.
For those of you not interested in charging by the hour I can
only caution not to go up one or two dollars a dog because you'll
take as much flack over a small amount as you will over a larger
one, so make it worth your while.
So now that you've decided
to charge by the hour and not by the breed to make it fairer
to all concerned, HOW DO YOU TELL THE CUSTOMER? If you don't
raise a customer's price, it will stay the same so you don't
have to say anything except that you are now charging by the
hour and since it took the same amount of time to groom the dog
this time as last there is no change in price. But if he comes
in matted, or is more work next time, the charge could change.
This is also the best way to rebook your customer immediately
before they get out the door. If, however, you realize on certain
dogs that you are absolutely not charging enough, just tell them
that your accountant has gone over your books and that in order
to continue grooming "Fluffy," you will have to charge
$ because it takes X time to groom him. If they would like to
keep him in better condition, or bring him in more often so it
won't take so long to groom, then the price could go back down.
(Make the next appointment right then).
It takes courage to change
anything. We all know we got into this business because we love
dogs, but we have to be business people with a thick skin if
we're to survive and not be stressed beyond belief. We can't
go on forever feeling sorry for this or that person. Remember
the people you pay money don't have the slightest sorry feeling
for you, and even if they did, they certainly will raise your
charges when they raise everybody else.
See you on the road,
Marea
mareatully@yahoo.com
Wonders of Grooming
by
Bonnie Wonders
Gotta Love
'Em!
I never cease to be amazed
at the type of dogs my customers have. I am not talking about
the breeds I mean their personalities. Today was a classic example.
Mr. Nelson owns a Lhasa. In this case, however, the dog definitely
owns Mr. Nelson. Here is a perfectly sweet and wonderful older
gent who brings this dog in on a walker. (Mr. N. is on a walker
not the dog.)
Now this man is as innocent
as they come when it comes to his pet's discipline. The little
maniac is hell on four paws. He comes through the door with an
attitude like some of the guys I remember from high school. You
know the type they walk in with their arms jutted out at their
sides, fists clenched and they rotate from the hips and "swivel"
their way across a room rather than just plain walk like the
rest of us. They look more like something from "Planet of
the Apes," their knuckles nearly dragging on the ground.
At any rate, this dog is
tough. The owner is not. Mr. N. knows his dog tries his best
to bite us. We, on the other hand, have a strong policy of avoiding
the dog's bite. So far we are the victors. On this particular
day, Lou reached down to pick him up and was nearly nailed in
the pinky. Thankfully, Lou has not yet really reached middle
age, so her reflexes are still pretty sharp. (Well, she's not
REALLY that sharp, but I give her the benefit of the doubt. She
also is really borderline on that middle age thing, however.)
"Oh, he's a devil
today," I hear Mr. N. telling Lou. "He bit us when
we tried to fasten his leash," he added. "But you gotta
love that little boy," he said. Well, maybe HE had the ability
to love him. We, on the other hand, barely tolerate him.
So, I pre-clipped him before
his bath, and it was a circus. He would fade to the left as I
ran the clipper down his right side. He danced left and right
as I worked on him. I trimmed his front nails without incident.
The back nails were another story. I picked up the right rear,
and he let out one of those screams that could make a deaf person's
hearing return. I dropped the foot to the table, and the nail
clippers to the floor. "Yowww!" was Lou's lonely comment.
In steer wrestling fashion, we accomplished the feat, although
neither of us could hear the other for the rest of the day. There
was a lot of growling and snapping going on for quite some time.
I gave the dog a loving bop on the head and handed him off to
Lou. "All yours," I said smiling.
I retreated to the office
to pay some bills as she bathed him. All I heard for the next
twenty minutes or so was an occasional "I love my job. I
love my job," from Lou. I returned in time to see her transfer
the dog back to my table. "And now, he's all YOURS,"
she quipped. "I'm going for a cigarette," she said.
"You don't even SMOKE!"
I reminded her.
"Well, then I'm going to start," she said smartly.
I clipped; I bagged poop;
I scissored; I mopped up piddle. I pulled ear hair; I cleaned
up more poop. I finally finished just as the dog's owner walked
in to pick him up. He paid the bill, and as he turned to leave
he asked if I had given the dog any water. "No, did you
want me to?" I asked. "Maybe you should give it a try,"
he said. "The last time I took him home from here he wouldn't
come out of the car when I got him home," he told me. "I
had to feed him in my car for two days. He lived in there, and
when he was good and ready, he let me bring him back into the
house," he explained. "He bites sometimes, you know,"
he informed me.
WHO would have guessed?
I gave him a pan of water, and he drank quite a bit. As you would
expect, the little beast then peed all over the carry baskets
at the door of the shop on his way out. Ugh there's just SOMETHING
I dislike about that dog. I just can't quite put my finger on
it. I was, however, able to put my finger on the parting gift
the dog had given me when I reached into the pocket of my smock
later in the afternoon. I love my job I love my job
Ea$y Money...
S.O.S.! It's Super Season!
by
Mary Faith Moore
More than a quarter of a century ago, my partner Linda and I
muddled through our first Super Season and took home an important
lesson in retailing. Actually it put us on the road to future
success. We learned that October to December could take us from
rags to riches. Holiday sales spiked beyond our limited imaginations.
Sales doubled, then tripled and maxed out at five times our daily
average. In a twinkling, our fledging pet shop became a cash
cow. Beaming with pride, we celebrated achieving a pinnacle in
financial success. We did so without understanding why our sales
had exploded and managed our first holiday rush as though it
would last forever. As a result, the New Year caught us over-
stocked and unprepared. As we frantically observed our sales
plunging into January's icy waters, we adopted three simple but
commanding rules for handling those December dollars. Save for
next season. Offer opportunities for return visits. Sell down.
(S. 0. S)
Save For Next Season. A
sales increase of 40% (plus) is anticipated during the holidays,
but shrinks like a wet T-shirt when averaged into sales for (predictably
slow) months that follow. Rather than spend excess Christmas
cash on lofty remodeling projects or a last minute trip to the
Caribbean, save a sizeable portion of holiday dollars. Future
planning will keep your business in the black and guarantee a
healthy cache in reserve for spring inventory.
Offer Opportunities for
Return Visits. Today's sale is tomorrow's opportunity. During
the holidays, you will entertain practically every client in
your Rolodex. You'll enjoy the same friendly faces in January
when you offer tempting promotions that begin and end during
the dark months. Entice grooming customers with a free toothbrushing
or a de-shedding treatment when they pre-schedule their next
grooming appointment. Dole out colorful coupons (today) offering
bargains on staple items (dog food, pig ears, rawhide) redeemable
January to February. Opportunity knocks. Invite it in!
Sell Down. Out they go!
Key chains! Mugs! Candy stripped bones! As popular shop brands
dwindle, ignore the impulse to re-stock, instead, sell down!
Super Season is an opportunity to clear out slow moving merchandise.
Dust off generic brands and arrange them center (shelf) stage.
They'll vanish! Low on doggie Christmas stockings? Create holiday
threesomes of bulk toys, bones and tasty treats, wrap, tie, and
display an array in a pine- scented basket. Canine lovers will
buy! A twist of holiday ribbon around a bit of cello-wrap transforms
any ordinary item into festive funware geared for the gift-giving
season. Your inventory investment will be right in time with
product sales as the holiday buying frenzy comes to a halt.
Super Season rages on!
As you navigate crowds of super shoppers stampeding your petware
aisles, send out an S.0.S, and celebrate the year-end with confidence.
Mark your calendar and prepare for a profitable 2004! Tails to
hearts! Valentines Day is only weeks away! Gear up in green for
St Patrick's Day! Shed canine sweaters and make room for t-shirts!
March brings milder weather and our second biggest shopping season,
so prepare to evaluate inventory levels, stock-up, re-design
windows, interior displays and don't forget S.0.S!
Calendar of Events
CALIFORNIA
February 13-15, 2004. Groom & Kennel Expo, Burbank CA. For info, contact: (717) 691-3388.
info@barkleigh.com and www.groomexpo.com. Request Reader Service
Card #426.
FLORIDA
January 12-16, 2004. Pet Pro Cruise,
Miami, Florida. Info: (717)691-3388. info@barkleigh.com. Request
Reader Sevice Card #121.
GEORGIA
March 6-8, 2004. Atlanta Pet Fair,
Atlanta GA. Contact: (770) 908-9857. mcpawinc@aol.com. Request
Reader Sevice Card #3.
INDIANA
March 14, 2004. Grooming Sensations, Indianapolis IN. Contact: (800) 705-5175. mink@kr.rr.com. Request
Reader Sevice Card #416.
MARYLAND
February 20-22, 2004. Virginia Groomers Association Show, Frederick MD. Contact: (717) 423-5195. Request
Reader Sevice Card #413.
MISSOURI
April 3-5, 2004. Groom Classic,
Kansas City MO. Contact: (800) 705-5175. Request Reader Sevice
Card #416.
MISSISSIPPI
February 6-8, 2004. Gulf Coast Trade Show/Rodeo, Biloxi MS . Contact: (228) 831-3566. Request
Reader Sevice Card #527.
NEW JERSEY
April 16-18, 2004. Pet Industry Spring Trade Show. Atlantic City, New Jersey. Contact: (312) 663-4040.
hhbacker@hhbacker.com. Request Reader Sevice Card #350.
April 22-26, 2004. Intergroom 2004, Somerset NJ. Contact: (781) 326-3376. intergroom.com.
Request Reader Sevice Card #351.
PENNSYLVANIA
April 2-4, 2004. National Association of Professional Pet Sitters
2004 Convention, Philadelphia PA.
Contact: (856) 439-0324. napps@ahint.com. Request Reader Service
Card #662.
MAY 14-16, 2004. OFF LEAD TRAINING EXPO,
Lebanon PA. For more Info: www.off-lead.com.
(717) 691-3388. Request Reader Sevice Card #854.
MAY 14-16, 2004. PROGROOM PENNSYLVANIA, Lebanon PA. For more info: (717) 691-3388. www.barkleigh.com.
Request Reader Sevice Card #839.
BARKLEIGH
SHOW DATES
February 13-15, 2004
Groom & Kennel Expo 2004, Burbank CA
May 14-16, 2004
Off Lead Training Expo, Lebanon PA
Natural Pet Expo, Lebanon PA
ProGroom Pennsylvania, Lebanon PA
Sept. 9-12, 2004
Groom Expo 2004, Hershey PA
Animal Behavior & Health Expo, Hershey PA
February 11-13, 2005
Groom & Kennel Expo 2005, Burbank CA
Sept. 13-17, 2005
Groom Expo 2005, Hershey PA
Animal Behavior & Health Expo, Hershey PA
February 17-19, 2006
Groom & Kennel Expo 2006, Burbank CA
Sept. 12-15, 2006
Groom Expo 2006, Hershey PA
Animal Behavior & Health Expo, Hershey PA
Contact Barkleigh Productions,
Inc.
(717) 691-3388 · Fax (717) 691-3381
www.barkleigh.com ·
www.groomexpo.com ·
www.off-lead.com
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